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Ähnlich wie Fluid educational social media series (20)
Fluid educational social media series
- 3. CONTACT ME
Text dyejo to 50500
John Dye
801.631.4736
johnd@fluid-studio.net
www.fluid-studio.net
twitter @dyejo
Free service provided by
http://contxts.com
©Fluid Studio, 2010
- 4. CONTACT ME
TEXT CASEPHILIP TO 50500
PHILIP CASE
801.362.9991
philc@fluid-studio.net
www.fluid-studio.net
twitter @casephilip
Free service provided by
http://contxts.com
©2009 Fluid Studio
- 6. how many have heard of facebook?
twitter? Linkedin? YOutube?
©Fluid Studio, 2010
- 7. how many are on facebook?
twitter? Linkedin? YOutube?
©Fluid Studio, 2010
- 10. We all have a circle of influence.
People are influenced by those they trust
©Fluid Studio, 2010
- 11. CIRCLE OF CONCERN
WHAT YOU CARE ABOUT.
WHAT YOU CAN DO
SOMETHING ABOUT.
CIRCLE OF INFLUENCE
©Fluid Studio, 2010
- 12. viral marketing
CIRCLE OF CONCERN
WHAT YOU CARE ABOUT.
WHAT YOU CAN DO
SOMETHING ABOUT.
©Fluid Studio, 2010
CIRCLE OF INFLUENCE
- 14. People do not want to be sold to.
they want to interact and be heard
©Fluid Studio, 2010
- 16. You cannot control the conversation,
but you can participate in it
©Fluid Studio, 2010
- 18. Although social media is “one-to-many” broadcast
marketing, at the end of the day real results will occur
when “one-to-one” relationships are formed
©Fluid Studio, 2010
- 20. 4 P’S
PRODUCT
©Fluid Studio, 2010
- 21. 4 P’S PRODUCT, PRICE
©Fluid Studio, 2010
- 22. 4 P’S PRODUCT, PRICE,
PLACE
©Fluid Studio, 2010
- 23. 4 P’S PRODUCT, PRICE
PLACE, PROMOTION
©Fluid Studio, 2010
- 25. 3 R’S
RELEVANT
©Fluid Studio, 2010
- 26. 3 R’S RELEVANT, REAL
©Fluid Studio, 2010
- 27. 3 R’S RELEVANT, REAL, RESPONSIVE
©Fluid Studio, 2010
- 28. 4 R’S RELEVANT, REAL, RESPONSIVE,
RELATIONSHIP
©Fluid Studio, 2010
- 30. Some realities to consider . . .
Using social media is like riding a bull—
getting on is the easy part.
It requires an investment of time–not only researching and
writing, but also reading and engaging
©Fluid Studio, 2010
- 31. Some realities to consider . . .
There are no prerequisites–just a desire to try
©Fluid Studio, 2010
- 33. Some realities to consider . . .
You need a strategy
Carve out a certain amount of time each week to spend on
social media
©Fluid Studio, 2010
- 34. Some realities to consider . . .
You need a strategy
Try to "pull" clients to you by sharing valuable information
rather than pushing yourself out to them
©Fluid Studio, 2010
- 35. Some realities to consider . . .
Know where your leads are coming from
©Fluid Studio, 2010
- 36. Some realities to consider . . .
70-20-10 rule
(70%=share/educate, 20%=soft sell,
10%=show you are a real person)
©Fluid Studio, 2010
- 37. Key questions . . .
How much time should I be spending on this?
How do I know that it's working?
©Fluid Studio, 2010
- 42. WHY DO YOU WANT MORE FANS?
©Fluid Studio, 2010
- 43. WHY DO YOU WANT MORE FANS?
The future is in “earned” media, not paid.
Facebook and other social networks are
primary platforms for earned media.
©Fluid Studio, 2010
- 44. WHY DO YOU WANT MORE FANS?
Large companies with well-known brands will
have associates set up pages and those pages can
often grow to millions of users organically and
without much effort.
Small to medium-sized businesses often cannot
just set up a page and let the people do the rest.
©Fluid Studio, 2010
- 45. WHY DO YOU WANT MORE FANS?
Smaller and lesser-known brands need to invest
heavily in brand development and leverage the
various social media channels available to them
to interact directly with their followers, fans,
and customers.
©Fluid Studio, 2010
- 46. WHY DO YOU WANT MORE FANS?
The measure of success should not be whether
your page boasts 30 or 30,000 fans, but whether
you have successfully attracted a large number
of targeted fans.
©Fluid Studio, 2010
- 47. Tips to Add More
Quality Fans and Followers
©Fluid Studio, 2010
- 48. tips
1. Use Current Fans to Drive Invitations
To Your Facebook Page
©Fluid Studio, 2010
- 49. tips
1. Use Current Fans to Drive Invitations
To Your Facebook Page
Facebook currently has no limitation on the
number of fans that users can invite to a public
profile. This makes invitations one of the most
important components of generating fans.
©Fluid Studio, 2010
- 50. tips
1. Use Current Fans to Drive Invitations
To Your Facebook Page
Contests are probably the single best tool for
driving more users to your Facebook page if
you encourage fans to invite their friends.
©Fluid Studio, 2010
- 51. tips
1. Use Current Fans to Drive Invitations
To Your Facebook Page
©Fluid Studio, 2010
- 52. tips
2. Create Contests Often
©Fluid Studio, 2010
- 53. tips
2. Create Contests Often
Think of new and unique giveaways for those
that push new fans your way
(and reward them often).
©Fluid Studio, 2010
- 54. tips
2. Create Contests Often
Most of the time, it is better to give away more
things more frequently than a large grand prize
every so often.
©Fluid Studio, 2010
- 55. tips
2. Create Contests Often
Examples of potential contests:
©Fluid Studio, 2010
- 56. tips
2. Create Contests Often
Examples of potential contests:
• Ticket giveaways (movies, concerts, etc.)
• Restaurant gift certificates
• Etc.
©Fluid Studio, 2010
- 58. widgets
Widgets are like portable websites that operate
with the same functionality as the host site but can
be embedded into a blog, webpage, or other internet
property.
This is an optimal tool for lead generation that can
attract clients from diverse demographics.
©Fluid Studio, 2010
- 59. What does a widget look like
and how does it function?
Big Brothers Big Sisters of Utah
©Fluid Studio, 2010
©2009 Fluid Studio
- 60. What does a widget look like
and how does it function?
united way
©Fluid Studio, 2010
- 61. What does a widget look like
and how does it function?
National Multiple Sclerosis Society
©Fluid Studio, 2010
- 62. What does a widget look like
and how does it function?
rhodes rolls
©Fluid Studio, 2010
- 63. What does a widget look like
and how does it function?
Widgets are viral!
©Fluid Studio, 2010
- 64. E-mail marketing
• Although it has been around for some time, e-mail
advertising is one of the most effective forms of
direct electronic marketing.
• Like most things that are web-based, analytics can
be collected and analyzed to help you hone your
messaging. Used effectively, analytics will help
you improve the open and click-through rates over
time.
©Fluid Studio, 2010
- 65. E-mail marketing
When marketing using e-mail, use the AIDA strategy.
• Attention: The first part of your write-up grabs
the readers’ attention.
• Information: The second part gives them
information.
• Desire: The third part makes them desire your
product/service.
• Action: The fourth part spurs them to action
(buy, click through to a website, etc.)
©Fluid Studio, 2010
- 66. E-mail marketing
Your e-mail provider should allow you to review
the analytics from your campaign. See “hot spots,”
trends, and patterns to help you improve future
mailings.
©Fluid Studio, 2010
- 70. SMS (Texting) Services
94% Open Rate
15%-50% Redemption Rate
Connect with your customers and
consumers on a personal level
©Fluid Studio, 2010
- 71. SMS (Texting) Services
Recent Campaign EXCLUSIVE NEWS
Examples
TO SUBSCRIBE: Text: Village
To: 29222
MESSAGE: IT’S FREE*
Receiving mobile alerts costs you nothing,
Village aside from your normal text messaging fees.
SEND TO: NO SPAM*
29222 Because of our no-spam policy, you’ll only
receive the messages you’ve subscribed to.
FOR EXAMPLE: To subscribe
1
1 CREATE a new text message
2
2 TYPE “ Village
3
3 SEND the message to “29222
4
4
©Fluid Studio, 2010
*This program enforces a strict NO SPAM policy. To cancel at any time text STOP
to 29222 For assistance text HELP to 29222
- 72. SMS (Texting) Services
Recent Campaign
Examples
Sign Up to Receive Promotions & Special Offers Via Text Message on Your Mobile Phone
Example: 208-351-1234 Example: 208-351-1234
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©Fluid Studio, 2010
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