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Steering Committee

January 18, 2013
Agenda
•   Welcome                     Doug Davidson, Bank of America


                                Dr. Dale A. Brill, Florida Chamber Foundation
•   Why Does This Matter?


•   Florida Trade Update        Evan Enarson-Hering, Cambridge



•   Florida’s Opportunities     John Kaliski, Cambridge



•   Committee Update            Mark Wilson, Florida Chamber of Commerce

•   Next Steps                  D
                                Doug D id
                                     Davidson


                                 2
Why Does This Matter?

• Trade Creates Good Jobs

• Trade Is Big Business

• T d M
  Trade Means Gl b l L d hi
              Global Leadership

• Trade Enables Growth and Diversification


                          4
Have we made progress since 2010?




                6
Trade Creates Good Jobs

                                           International
                                           I t     ti    l
                                             trade and
                                               investment
                                                    totals …


      + 19,600
          ,
More trade and logistics jobs since 2010
                                               18%   of Florida’s
                                                      economy


        + 8 500
          8,500
  More manufacturing jobs since 2010
                   gj


                              7
Trade is Big Business

58 000 Florida companies export products
58,000                                             $69         billion

       Exports grew $8 billion from 2010            in imports in 2012




  20,600 Florida companies import goods         $66        billion
                                                in exports in 2012
         Imports grew $14 billi
                            billion from 2010
                                  8
Can We Double Exports by 2015?

100            Export Target       Export Value


80




60




40




20




 0
      2000      2005                       2010   2015




                               9
Trade Means Global Leadership

6th
      in employment supported by foreign direct investment


4th
      in value of exports made in Florida


3rd
      in value of high-tech exports



2nd
      in share of manufactured goods that are exported



                             10
Florida’s Future Opportunities
Maximizing trade flows                     Jobs
through Fl id gateways
th    h Florida t



Growing export-oriented                Business
manufacturing clusters


Positioning Florida as         Global Leadership
a global hub

                          12
Maximizing Trade Flows:
                   What do we know?

• Established market share – 60% of Florida’s total
  merchandise trade is with Latin America and the Caribbean

• Import gap – Only 55% of waterborne containers
  consumed in Florida enter U.S. through Florida seaports

• Excess capacity – Inbound tonnage 80% larger than
  outbound tonnage today




                              13
Maximizing Trade Flows:
              What do we need to know?

• How do we preserve market share for N/S trade?
• What is the impact of re-shoring and near-shoring?
• Wh
  Where is it f
        i     feasible t b tt match i / t fl
                  ibl to better t h in/out flows?
                                                ?
• What is the trigger point for increasing share of
  imports and di
  i    t    d discretionary t d ?
                     ti       trade?
   – Supply chain case studies




                             14
Growing Exports:
                   What do we know?

• Strong export base - 20% of all U.S. exporting companies
        g p                              p     g    p
  are located in Florida

• Small business matters - 67% of Florida exports are
  produced by small and medium size companies

• Competitive advantages - Florida ranks 3rd in exports of
  high tech goods




                              15
Growing Exports:
              What do we need to know?

• Which exports are likely to grow?
  – Alternative export scenarios


• How do we build export-oriented clusters?
  – Interviews with policymakers and exporters
  – Coordination with partners and ongoing initiatives




                               16
Positioning as a Global Hub:
                    What do we know?

• International destination – Florida drew 12.6 million
  overseas visitors in 2011

• Investment focus – Florida ranked 6th in the nation in
  foreign direct investment

• Services center -- Increasing role as supplier of
  international business, financial, health services

• Extensive network - Florida has 20 foreign trade zones,
  80 consulates, and 31 t di partners of over $1 billi
          l t      d    trading  t      f         billion

                               17
Positioning as a Global Hub:
            What Do We Need to Know?

• What makes a global hub succeed?
  – Global hub examples


• How does Florida compare?
  – Benchmarking with available data


• How does trade support other aspects of global
  leadership?

                            18
Ideas From Around the State




             19
Ideas From Around the State
Are development sites      • Build a statewide database of potential
available?                   sites near Florida’s transportation hubs.
                                        Florida s

                           • Waive visa requirements for Brazilian
What regulatory barriers
       g      y              visitors/businesses to travel to the U S
                                                                  U.S.
exist?                       (currently 100 day waiting period.)


What
Wh t assistance is
        i t     i          • Expand Enterprise Florida funding for
                             small business export grants and
necessary?
                             technical support.

What can the state do?     • Coordinate efforts of Enterprise Florida,
                             Workforce Florida, FDOT with seaports
                             and major businesses
                                       businesses.

                                20
Questions?



    22
Coordination with Parallel Efforts
• Upcoming Events
  – Fl id Chamber F
    Florida Ch b Foundation T
                     d ti Transportation S
                                  t ti Summit
                                           it
     • February 11

  – Florida DOT Intermodal Logistics Center Summit
     • February 21-22
                21 22
  – Florida Chamber of Commerce - Capitol Days
     • M h68
       March 6-8

  – Florida Chamber of Commerce - International Days
     • April 2-3
                            24
Committee Update
• Membership recruitment


• Study funding goals


• Florida Chamber Foundation staff support




                           25
Next Steps
• Next Committee Meeting
  – In conjunction with Capitol Days – March (6,7,8)




                                26

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Steering Committee Discusses Florida's Trade Opportunities

  • 2. Agenda • Welcome Doug Davidson, Bank of America Dr. Dale A. Brill, Florida Chamber Foundation • Why Does This Matter? • Florida Trade Update Evan Enarson-Hering, Cambridge • Florida’s Opportunities John Kaliski, Cambridge • Committee Update Mark Wilson, Florida Chamber of Commerce • Next Steps D Doug D id Davidson 2
  • 3.
  • 4. Why Does This Matter? • Trade Creates Good Jobs • Trade Is Big Business • T d M Trade Means Gl b l L d hi Global Leadership • Trade Enables Growth and Diversification 4
  • 5.
  • 6. Have we made progress since 2010? 6
  • 7. Trade Creates Good Jobs International I t ti l trade and investment totals … + 19,600 , More trade and logistics jobs since 2010 18% of Florida’s economy + 8 500 8,500 More manufacturing jobs since 2010 gj 7
  • 8. Trade is Big Business 58 000 Florida companies export products 58,000 $69 billion Exports grew $8 billion from 2010 in imports in 2012 20,600 Florida companies import goods $66 billion in exports in 2012 Imports grew $14 billi billion from 2010 8
  • 9. Can We Double Exports by 2015? 100 Export Target Export Value 80 60 40 20 0 2000 2005 2010 2015 9
  • 10. Trade Means Global Leadership 6th in employment supported by foreign direct investment 4th in value of exports made in Florida 3rd in value of high-tech exports 2nd in share of manufactured goods that are exported 10
  • 11.
  • 12. Florida’s Future Opportunities Maximizing trade flows Jobs through Fl id gateways th h Florida t Growing export-oriented Business manufacturing clusters Positioning Florida as Global Leadership a global hub 12
  • 13. Maximizing Trade Flows: What do we know? • Established market share – 60% of Florida’s total merchandise trade is with Latin America and the Caribbean • Import gap – Only 55% of waterborne containers consumed in Florida enter U.S. through Florida seaports • Excess capacity – Inbound tonnage 80% larger than outbound tonnage today 13
  • 14. Maximizing Trade Flows: What do we need to know? • How do we preserve market share for N/S trade? • What is the impact of re-shoring and near-shoring? • Wh Where is it f i feasible t b tt match i / t fl ibl to better t h in/out flows? ? • What is the trigger point for increasing share of imports and di i t d discretionary t d ? ti trade? – Supply chain case studies 14
  • 15. Growing Exports: What do we know? • Strong export base - 20% of all U.S. exporting companies g p p g p are located in Florida • Small business matters - 67% of Florida exports are produced by small and medium size companies • Competitive advantages - Florida ranks 3rd in exports of high tech goods 15
  • 16. Growing Exports: What do we need to know? • Which exports are likely to grow? – Alternative export scenarios • How do we build export-oriented clusters? – Interviews with policymakers and exporters – Coordination with partners and ongoing initiatives 16
  • 17. Positioning as a Global Hub: What do we know? • International destination – Florida drew 12.6 million overseas visitors in 2011 • Investment focus – Florida ranked 6th in the nation in foreign direct investment • Services center -- Increasing role as supplier of international business, financial, health services • Extensive network - Florida has 20 foreign trade zones, 80 consulates, and 31 t di partners of over $1 billi l t d trading t f billion 17
  • 18. Positioning as a Global Hub: What Do We Need to Know? • What makes a global hub succeed? – Global hub examples • How does Florida compare? – Benchmarking with available data • How does trade support other aspects of global leadership? 18
  • 19. Ideas From Around the State 19
  • 20. Ideas From Around the State Are development sites • Build a statewide database of potential available? sites near Florida’s transportation hubs. Florida s • Waive visa requirements for Brazilian What regulatory barriers g y visitors/businesses to travel to the U S U.S. exist? (currently 100 day waiting period.) What Wh t assistance is i t i • Expand Enterprise Florida funding for small business export grants and necessary? technical support. What can the state do? • Coordinate efforts of Enterprise Florida, Workforce Florida, FDOT with seaports and major businesses businesses. 20
  • 21.
  • 23.
  • 24. Coordination with Parallel Efforts • Upcoming Events – Fl id Chamber F Florida Ch b Foundation T d ti Transportation S t ti Summit it • February 11 – Florida DOT Intermodal Logistics Center Summit • February 21-22 21 22 – Florida Chamber of Commerce - Capitol Days • M h68 March 6-8 – Florida Chamber of Commerce - International Days • April 2-3 24
  • 25. Committee Update • Membership recruitment • Study funding goals • Florida Chamber Foundation staff support 25
  • 26. Next Steps • Next Committee Meeting – In conjunction with Capitol Days – March (6,7,8) 26