Weitere ähnliche Inhalte Ähnlich wie The Age of the User (20) Mehr von Florian Vollmer (16) Kürzlich hochgeladen (20) The Age of the User1. We are living in an everfaster-moving world. Customer
expectations are growing rapidly, innovation cycles are
speeding up. There are fundamental shifts of power: consumers
reward brands with loyalty – when they sense authentic behavior and
true responsibility. What does it take to lead in this world?
2. Experiences. A few thoughts on how we
Inspiring
integrate amazing talent, IP, and drive for the benefit of the user.
I am Florian Vollmer SVP Design and Principal at Info
Retail. @florianvollmer is my twitter handle, www.inforetail.com is our
website.
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
5. Styling
Craft
Connection
Interaction
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
6. Industrial Design
Georgia Institute of Technology College of Computing: HCI
and Ubicomp
School of Literature,
Communications, Culture
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
9. www.inforetail.com www.gatech.edu
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
13. Responsible
Design
Responsive
Solution
Management
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
14. Integrative Responsible
Strategy Design
Responsive
Solution
Management
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
15. Focus
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
28. Consumer ≠ Customer ≠ User
Marketing Design UX
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
29. The Age of the
Customer
2010-
Empowered
Buyers
Source: Forrester Research © Florian Vollmer & Info Retail 2012 – www.inforetail.com
30. The Age of the
Information
Customer
1990-2010 2010-
Free Information Empowered
Flow Buyers
Source: Forrester Research © Florian Vollmer & Info Retail 2012 – www.inforetail.com
31. The Age of the
Distribution Information
Customer
1960-1990 1990-2010 2010-
Interconnected Free Information Empowered
Systems Flow Buyers
Source: Forrester Research © Florian Vollmer & Info Retail 2012 – www.inforetail.com
32. The Age of the
Manufacturing Distribution Information
Customer
1900-1960 1960-1990 1990-2010 2010-
Industrial Interconnected Free Information Empowered
Processes Systems Flow Buyers
Source: Forrester Research © Florian Vollmer & Info Retail 2012 – www.inforetail.com
33. Best Buy
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
34. Smartphones have taken the lead
50%
38%
25%
13%
0%
Smartphone Other cell phone No cell phone
May 2011 Feb 2012
Princeton Survey Research Associates International via Statista © Florian Vollmer & Info Retail 2012 – www.inforetail.com
36. Connected “Super User” Consumer
Source: Deloitte, 2012 © Florian Vollmer & Info Retail 2012 – www.inforetail.com
37. Connected ...
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
39. The
Delta
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
42. A new complexity
Service Environments
4000 flights
716 planes
80,000 employees
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
46. Meaningful!
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
47. 130
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
48. Simplexity
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
52. Multiplicity
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
54. Curating Life
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
62. Layers of Reality (“Cyborgs”)
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
67. Main Object Accessory
© Florian Vollmer, 2012 – www.florianvollmer.com
68. Main Object Accessory
© Florian Vollmer, 2012 – www.florianvollmer.com
69. A Rhizome of Touchpoints
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
71. Lord Content
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
75. mCommerce Customer Product Sales
Social eCommerce Environment Presentation
Traditional Engagement Ownership
Media
Media Experience
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
76. mCommerce Customer Product Sales
Social eCommerce Environment Presentation
Traditional Engagement Ownership
Media
Media Experience
Strategy
Design
Execution
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
77. So what?
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
82. Culture Stakeholder True
Integration Ownership
& in
Activation Touchpoint
Amazing Brands as Meaningful
Customer Life Lives –
Experiences Partners Profitable
Brands
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
83. Together.
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
85. Text
http://www.census.gov/cgi-bin/briefroom/BriefRm
© Florian Vollmer & Info Retail 2012 – www.inforetail.com
91. Thank you!
© Florian Vollmer & Info Retail 2012 – www.inforetail.com