5. RTB Categories
1. Heritage
2. Demonstrations
3. Expert Endorsement
4. Celebrity Endorsement
5. Superior Product Ingredients
6. Superior Product Details
7. Great People
8. Endorsed by Users
9. Country of Origin
10. Owner of the Brand
11. Special Process / Technology
12. Certified by another brand
13. Awards / Recognition
14. Clients or Projects
15. Scarcity or Rarity
16. Marketing Gimmick
17. Functional Benefits
18. Warranty
19. Better than
20. Brand Behavior
28. “In 2004 Kraft changed the
makeup of two Maxwell House
variants – Original and French
Roast – roasting the beans for
longer to produce a richer
tasting coffee”
64. Si cel mai important RTB dintre toate: performanta
efectiva. Cu alte cuvinte, pastrarea promisiunilor.
Daca zici ca o sa faci ceva, fa-o. Sau fa chiar un
pic mai bine.
65. RTB Categories
1. Heritage
2. Demonstrations
3. Expert Endorsement
4. Superior Product Ingredients
5. Great People
6. Endorsed by Users
7. Country of Origin
8. Owner of the Brand
9. Special Process / Technology
10. Certified by another brand
11. Awards / Recognition
12. Clients or Projects
13. Scarcity or Rarity
14. Functional Benefits
15. Warranty
16. Better than
17. Superior Product Details
18. Celebrity Endorsement
19. Marketing Gimmick
20. Brand Behavior
