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Presentation Flogs 2011
1. CONFIDENTIAL Company presentation Amsterdam, The Netherlands October 2011 Version: 0810001A www.flo.gs/liveexamples May 2010 Jan 2011 This document is confidential. No part of it may beshared, quoted, or reproduced for distribution without prior written approval from Flogs International. Certain information contained herein has been obtained from published sources prepared or analytical activities performed by other parties. While such sources are believed to be reliable, Flogs International does not assume any responsibility for this information.
2. The social media revolution Eric Schmidt, CEO at Google (after receiving a Flogs Calendar): “Thank you very very much.. very clever !!” www.flo.gs/socialmedia Flogs product introduction Steven Levenson, Founder iTeamSports: “Flogs.com is the best deal since the Dutch bought Manhattan Island for $24 from the Indians www.flo.gs/takeourtour
6. social media (Facebook, YouTube)Flogs revolutionizes communication to the masses by adding one major component to the above: communication to the masses through calendar events. Flogs is widespread in Europe and is currently being used by some of the largest sport teams in the world. It is a proven, time tested, highly robust technology that is currently generating revenue for itself and its users. Flogs not only provides mass communication channels that until now has never existed, but it opens the door to revenue generating opportunities that is both new and truly innovative.
14. Event organizers that offer the option to import events into digital calendars have not been able to create a user friendly functionality Example of manual to import the schedule of a MLB team into a digital calendar: NY Yankees Source: newyork.yankees.mlb.com
15. Contents Market views Product and value creation opportunity Way forward and investment proposition Business case
16. User selects Flogs... Examplewhenyou have flogs onyour website Source: fcbarcelona.com
17. User chooses event(s) Examplewhenyou have flogs onyour website Source: fcbarcelona.com
22. Once a link has been created, events can be added and updated automatically (by the event organizers)
23. On Flogs.com people can create and share their personal calendars with friends and family
24. With the location based application users can “check in”, comment on and invite friends to events
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26. Flogs strengthens the relationship between event organizers and users… Calendar example: Spanish football league Flogs’ key values for event organizers Typical example: Contact moments for a calendar Multiple calendar entries will lead to an increase in event awareness; even a small subscriber base creates a large amount of contact moments Notifications of ticket sale kick-offs and direct buying opportunities in the calendar will lead to up-selling Flogs provides a better alternative to paper calendars: changes are automatically updated Flogs is an additional channel next to the existing communication channels x x 1 Subscribers Total calendar events Total contact moments 10,000 6,250,000 250,000 Average number of events per calendar Average views per event Views Reminders 25 24 + 1
27. % … and creates a new e-commerce channel EXAMPLE Example: Movie ticket buying opportunity U.S. Online movie ticket revenues, 2009-14E ($Bn) Example: Movie theater calendars A movie theater calendar in a user’s digital calendar will increase the number of times a user will consider going to the theater Through automatic updates the number of remaining tickets to a particular show could be added to the event The possibility to buy tickets or subscribe to an event will lead to up-selling Theater calendar examples are: movie release dates, out-of-theater dates, local theater schedule 1 +8% The online movie ticket market is growing rapidly; acquiring a small percentage of this market already leads to major revenue streams 2014E 2013E 2012E 2011E 2010E 2009
28. Advertisers can benefit from the relationship between event organizers and users Calendar advertising on iPhone Flogs’ key values for advertisers A complete new marketing channel is created: advertising through the digital calendar Events in digital calendars provide multiple opportunities for marketing: in the event name, in the notes section, in the description section Text, links and even banners* can be inserted Event entries are viewed multiple times by users Through updates marketing in an event can be changed continuously and can thus be adapted to the status of the event Relevant marketing in calendars is not viewed as spam Through profile knowledge, advertisers and content providers will get more insight into their customers’ interests and behavior and will be able to perform targeted marketing Michael Summer, Sponsoring and PR-manager at Interwetten: “I was really excited about this new tool as this brings a good opportunity for our betting company to remind our customers of games/ matches and to directly let them place their bets on these matches” 2 Sponsor name – Event Link/ Text Calendar advertising in Outlook *for now Microsoft Outlook only
51. 5 … indicates that Flogs has a large future value potential ILLUSTRATIVE Valuation of Flogs and comparable companies (€M) Flogs future value at 10M subscribers is estimated at €80M
52. Contents Market views Product and value creation opportunity Way forward and investment proposition Business case