NewVoiceMedia, a cloud-based contact solutions company, had aggressive targets growth and revenue targets. Looking to grow more than 100% year on year—all without adding headcount and or drastically increasing marketing budget—they devised a strategic marketing plan, heavily supported by new and emerging marketing technologies. In building their advanced marketing technology stack, NewVoiceMedia was able to increase Sales and Marketing efficiency and drive predictable revenue growth. In this session, we’ll examine how NewVoiceMedia used Fliptop’s predictive lead scoring to gain greater visibility into their pipeline, improve funnel velocity and conversion rates, and meet lofty sales goals. Attendees will also learn how to determine whether predictive marketing is right for your business, and the critical considerations when selecting a predictive lead scoring solution.

1. NewVoiceMedia Looks to Predictive Marketing
to Meet Aggressive Growth Targets

2. Your speakers
Doug Camplejohn
CEO
Fliptop
Tim Pickard
SVP Marketing
NewVoiceMedia

3. The Fliptop Platform
Predictive Lead Scoring Predictive Account Marketing
Predictive Opportunity Scoring Predictive Up-Sell/Cross-Sell
The only full funnel predictive marketing solution

4. How NewVoiceMedia
leverages Fliptop
Tim Pickard| SVP Marketing

6. 20,000+ agents
Offices in US, APAC, EMEA
400+ contact centers in 116 countries
10-1,000 customer seat range
150+ 5 Star ratings on AppExchange
90% annual sales growth
“With CC operations in Mountain View, New York, Bangalore and
Singapore, ContactWorld is a unified global solution.”Mike McCarron, VP Customer Success

7. Maintain growth rate
Salesforce integration
Expand into new regions
Marketing
campaign success
Building a scalable
infrastructure
Manage Sales efficiency
Pipe to Close
Manage Marketing
efficiency
Lead to pipe
Build awareness of brand

8. Maintain growth rate
Salesforce integration
Expand into new regions
Marketing
campaign success
Building a scalable
infrastructure
Manage Sales efficiency
Pipe to Close (inc. 64%)
Manage Marketing
efficiency
Lead to pipe (inc. 40%)
Build awareness of brand

9. won
27/05/2015 Company Confidential 9
nurture
social
web
events
partners
lists
segmen
t /
score
data
enrich
cold
nurture
target
webinars convert
opportunity
lost
(wait 60
days)
de-dupe MQL
respons
e

10. NewVoiceMedia’s Account Conversion Rates by
Grade
• Grade A accounts generate
6x the opportunities as Ds

11. Converting More Grade A Accounts to
Opportunities
• Grade A opportunities convert
at almost 3.5x Ds

15. The Evolution of Predictive Marketing
Marketing Automation
Predictive Marketing
Email Web Socia
l
Lead
s
Accounts Opportunities

16. Sales &
Marketing
teams use
Fliptop to:

17. Q & A
Thank you.