76. 76 8 Search & Social Takeaways New, don’t invest more than 5% of your time Old tactics are all that works right now Building a LOYAL following = asset Asking for follows you on Twitter, Facebook = bad Google / Bing can see manipulation in social Start following others, interacting w/ customers Know what people want with keyword research Google - PageRank for people
77. 77 The one FREE tool you must be using to compete
92. Takeaways Getting people who embed your videos to link is easy, pick up the phone and ask. Thank them for their interest, give them a “token” of your appreciation.