Learn why emotional currency provides the foundation for compelling brand engagement and real loyalty from consumers.

1. FLIGHTPATH
Creating Real Client
Value Through
Emotional Currency
1

2. Client Value comes from
discovering compelling
insights about human nature
Passions
Convictions
Relationships
Hardships
Gratification
Failings
Growth
Desire
Joy
Happiness
Achievement
2

3. Linking these insights
to the heart of
the brand is the
foundation of
Emotional Currency
3

4. Emotional Currency can
be transactional
and/or transformative
It can come from creating an
emotional connection based
on a shared experience,
compelling visual language,
elevating copy or simple
cues from the past
It’s about being on the
inside of consumer behavior,
their beliefs and rituals
4

5. This isn’t rocket
science, but it is
emotional sensitivity!
5

6. Why is Emotional Currency
So Vital to Brands Today?
It provides the foundation
for compelling engagement
and real loyalty
Digital channels are not only
great emotional currency
delivery systems, they are
grandest creators of it!
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Flightpath has a rich history of helping organizations create, connect or use
emotional currency via digital channels to maximize potential and opportunities
www.flightpath.com 212-674-5600
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