Bellevue Local businesses have so many things to stay on top of that marketing often becomes a second, even third, priority.

1. 10 Email Marketing
Tips
For Local Businesses
1.888.406.4811
www.flexpointmarketing.com

2. TIP #1
Develop an Email
Marketing Plan First
Before you start an email marketing
campaign, create a plan that details
your goals, what type of emails you
will send, and who your target
audience is.
Otherwise, you could get started on
the wrong foot.

3. TIP #2
Build a Targeted List of
Subscribers
Email marketing is only as effective as
the quality of your list.
When building your list, target people
who are already doing business with
your brand – or at least those who
have shown interest in what you have
to offer.

4. TIP #3
Use Accurate Subject Lines
One big mistake is to hook people
into opening your email with a subject
line that is totally irrelevant to your
email content.
This is a big turn-off to most
subscribers and can cause many of
them to opt-out of your list.

5. TIP #4
Keep Your Content
Relevant
Avoid going “off-topic” when it comes
to your email content.
Only talk about things your
subscribers would be interested in
hearing.
If there are times when you want to
talk about unrelated topics, keep it to
a minimum and keep it professional.

6. TIP #5
Write Your Messages to
ONE Person
Personalizing email messages can
boost conversions. One way to do so
is to address subscribers by their first
names.
Another way is to use terms such as
“you” instead of “you all” or “you
guys.” Make them feel like you’re only
talking to them.

7. TIP #6
Make Sure Your Emails are
Mobile-Friendly
As more and more people read email
on their mobile devices, it is crucial
that your emails can be read on them
comfortably.
Otherwise, you will miss out on
potential buyers who may have taken
you up on your offer.

8. TIP #7
Keep Your Emails Short &
Sweet
Due to low attention spans, most
people are not up for reading really
long and drawn out emails.
Instead, only include the important
points in your email. If you have more
content to share on the topic, direct
them to a website or blog post.

9. TIP #8
Mix Up Your Messages
The main goal of email marketing is to
boost revenue.
However, this does not mean that
every message you send out should
be promotional.
Mix it up by giving your audience
great tips, how-to, or other types of
information that they would
appreciate.

10. TIP #9
Test Your Campaigns
Your goal is to consistently improve
your email performance.
The only way to do so is to test how
well it’s working for you.
Based on this information, you will be
able to improve going forward.

11. TIP #10
Make it Easy for Them to
Unsubscribe
This may seem like it defeats the
purpose, but the fact is… you really do
not want anyone on your list who
doesn’t want to be there.
So make sure there’s a link to
unsubscribe in all of your emails.

12. THANK YOU!
1.888.406.4811
www.flexpointmarketing.com