The document discusses how the media product follows conventions of real music videos. It summarizes that the titles displayed the artist name and song title over the song intro, following conventions seen in other EDM videos. It also notes the setting of beach scenes follows conventions seen in videos like Calvin Harris's "I Need Your Love". The video includes both performance and narrative scenes, combining conventions seen in music videos generally. Finally, the editing style matches the beat of the track with quick shot changes, developing conventions of fast-paced editing seen in other EDM music videos.
3. • In my video production I followed a
conventional path when creating the titles.
For example the artist name and title of the
song appeared over the intro of the song. The
reason for this is in my research I found this to
be conventional and appears in multiple
instances in particular in Nicky Romero's
work, another artist from then genre of the
song. Due to the inclusion, positioning and
timing of the titles in my video I feel that I was
able to develop the conventional use of titles
in my music video.
5. • In my video production I followed a conventional path
when choosing the setting for the majority of the
video. For example the two characters that the
narrative follows go to a beach (Brighton). Throughout
my research I found that narrative based EDM videos
tend to take place in open spaces and in multiple
occasions take place on a beach. One of the such videos
was Calvin Harris “I need your love”, where one of the
scenes is on a beach in America (where Calvin Harris
lives) we similarly set one of our scenes on a beach in
England (where Panacea lives). Due to the open space
and the fact that it was on a beach, to a greater extent,
followed the conventions I found in my research
allowed me to develop the convention of settings in an
EDM music video.
8. • In this genre of music I found examples of narrative
based, performance based & music videos that
combine the two. In our video we had scenes
showcasing both performance based and narrative
based scenes, which I found from my research to be
conventional in music videos in general for artists
where they use instruments of one form or another.
The reason I decided to have scenes from both in
my production is the performance pieces allow the
audience to see who the artist is and the narrative
aspect allowed us to represent the artist in a
positive way and also ensures the audience don’t
get bored.
11. • In my video production I followed conventions
when creating an editing style for my music
video. For example in my research I found that it
is common for the editing pace to match the beat
of the track (as seen in Toulouse where the shot
changes five times in five seconds), in order to
develop this convention we edited the video in
such a way that it was not uncommon for scenes
such as the one shown in the previous scene
where shots are a second or two long. As the
editing style in our video was fast paced and also
changed in places depending on the bpm of the
track at the time, we developed this convention
of editing style in EDM music videos.
