3. Wanted: a new economic model
Finland?
Prosperity per capita
Flanders
Innovation driven
economy
China & India
Productivity driven
economy
Factor driven Strength= Strength= Strength=
economy Low cost Efficiency Creativity
6. 3 Crucial questions
• “Can a computer do it faster?”
• “Can someone overseas do it cheaper?”
• “Is what I’m offering in demand in an age of
abundance?”
- Daniel Pink, A Whole New Mind
7. “Human creativity is the ultimate economic resource”
- Richard Florida, Rise of the Creative Class
8. One way of innovation…
Science/Technology New product
9. More ways of innovation…
Science
Technology
• New product
• New service
• New process
Creativity • New business model
Creative Society • New answers
Industries Market • …
10.
11.
12. Our mission
Make
Make creative
entrepreneurial
Flanders more
Flanders more
entrepreneurial
creative
13. Target groups
CREATIVE
REGION
Policy
Set the framework
Organisation
Allow & support creativity
Individual
Think creative
23. CREATIVE TOOLS
Last November the Creative Tools project
was launched by Flanders DC together
with CIDA, Chamber of Commerce of
Terrassa and Creative Tampere.
This Leonardo da Vinci transfer of
innovation project wants to address two
subjects: How can you make the
entrepreneurial class more creative? How
can you make the creative class more
entrepreneurial?
24. EXPERIENCE BASEDthe toolbox
Goodies for
BUSINESS DEVELOPMENT
Provide local and regional public sector
business consultants with knowledge of
and insight into creative business
approaches and the dynamics of
experience-based business development
Enable business consultants to support
and inspire local companies to bringing
creative approaches into the company,
its marketing and product development
processes.
28. Music
Visual Arts Fashion
Architec-
Design
ture
Creative
Printed
Media Industries Audiovisual
Arts
in Flanders
Communi-
Performing
cation &
Arts
Advertising
Gaming New Media
Cultural
Heritage