Want more customers for your restaurant? In this presentation we give you everything you need to know about marketing a restaurant.

1. Guide to
Restaurant
Marketing

2. If you can successfully run a restaurant, with all its moving
parts, you can definitely run a successful marketing
campaign. All you need is the right tools, and that’s what
we’re here for. We’ll provide you with a comprehensive guide
to restaurant marketing.
Let’s start off with this
declaration:

3. Guests in your restaurant are there to
buy, not browse. Make it easy for them
to spend their money, have a great
experience and be profitable for you at
the same time.
The single most
important restaurant
marketing tool you
have is
Your Menu

4. menu
power tips5

5. Leader dots make your guest treat your
menu like a price list. They’ll immediately be
focused on price and select as such.
No. 1)
No leader dots
to Prices

6. Doesn’t this: $ make you think of
money? Don’t make your guests
think of money. Your price should
say 13.99 instead of $13.99.
No. 2)
No $ signs.

7. Descriptions sell:
!
“Our large, delicious
omelettes are prepared with
four farm fresh eggs, whipped
to fluffy perfection then folded
with locally sourced freshly
prepared vegetables, hand-
sliced meats and hand grated
cheeses.”
!
This is far better than,
!“Four eggs, vegetables, meat
and cheese.”
No. 3)

8. Is the single most valuable piece
of real estate on your menu.
Research shows this is the first
place a guest’s eyes go. Use the
top right corner wisely to highlight
and feature your highest profit
items.
The upper right hand
corner
No. 4)

9. In addition to great descriptions, pictures are critical to your success. Full color,
excellent food photography makes items fly off your menu. Choose your most
profitable or highest dollar contributors to feature with food close ups!
No. 5) Pictures

10. But the one I use was built from the ground up for restaurants, and to
which I track $5.8m in sales. They offer a completely FREE $5,000 90-
Day Marketing Jump Start.
There are many loyalty programs on the market

11. Successful operators use their
walls, table tops, table tents, menu
inserts, bathroom stalls,
messaging on guest receipts and
other tactics to communicate with
guests while they are in your
house. Every campaign you
conduct can have an in-house
component.
Four Walls Marketing

12. Training is the ultimate fulfillment of your
marketing promise.:
Your hosts, servers, bussers, prep and line cooks, chefs, even the
dishwashers must know what your brand is about and why guest
service and an excellent experience count. They must know what
to say, how to say it, when to say it.

13. Training is the ultimate fulfillment of your
marketing promise.:
They must know how to treat each guest with the utmost respect
and courtesy and with the right attitude/approach for your brand.

14. Be sure to include at or near the top of your page, your:
• Physical address(es) with Google map
• Hours
• Menu
• Your phone number
!
Build Your Website

15. Approximately 90% of customers are
influenced by online reviews.
Get Social Reviews Under Control

16. For restaurants, social media is a
necessary platform. A lot of
restaurants know that social media is
important, but don’t know where to
start. So, here’s the answer:
Meet your guests
where they are
Facebook.

17. Getting the media to notice your restaurant
may seem difficult, but not if you follow this rule:
Always have the reporter and the audience’s goals in mind. Develop the
relationship with your food reporter before you need a story, then tell a
meaningful story when you do.
!
Get Press

18. Dominos is great at branding.
They brand their pizza boxes,
the drivers’ cars, their t-shirts,
their visors. When it comes to
marketing, think like Dominos.
Take Out and Delivery
Advertisement

19. • What exactly do you want to advertise and why? Of course, the big
picture is your restaurant, but it’s important to be specific about it.
• Who is your target market and what are they interested in?
Always have one, ideal customer in mind when you answer this
question.
Answer These Questions

20. Whether it’s the Super Bowl or the U.S. Open, if it’s a sporting event,
there’s likely to be a crowd of people who want to watch it together. If
applicable, be sure to incentivize it with special one-time deals, like .50¢
wings or $2 beers.
Don’t Overlook Sporting Events

21. Remember the importance of your menu. It’s your number one most
strategic marketing tool. Don’t waste one more guest visit without having
a database building system in place. Train your associates to deliver an
excellent guest experience. We hope this guide gives you the boost you
need to start marketing your restaurant.
In Closing

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