A resource for anyone in the hospitality industry looking to further develop their hotel's marketing strategy. This presentation provides access to ideas and articles that will help you increase the number of guests that you attract to your hotel. In this competitive industry, a strong marketing strategy that yields a high return on investment is essential. This information will allow you to better compete with your competitors. Learn what experts believe will enhance your hotel's success.

1. Hotel
Marketing TOP
25Ideas

2. When it comes to hotel marketing, it’s about
developing a strategy
That recognizes the need for a strong online presence. It’s not enough to
be listed on online travel sites anymore– guests will also research your
own site, look up what others have said about you, and look for what you
say about yourself.

3. We’ve compiled a thorough list of hotel marketing resources to get you
started– and be sure to check out our Ultimate Guide to Hotel Marketing.
It’ll jump start your marketing campaign with three easy, actionable tips.

4. 1)13 Terrific Marketing
Ideas for Hotels
Small or independent hotels need to have a killer online presence,
there’s no doubt about it. These days, customers will come to your site.
Blow them away with beautiful images, and then make it easy for them to
book with you. This is a necessary way to growing your hotel business.

5. 2)3 Things You Can Do Now To Grow Your
Independent Hotel Or Travel Business
By Dan O’Day. Don’t focus on features. Don’t even focus on benefits.
asdasdfaasdfasdfasdf the results. In this short video, Dan will completely
change how you think about advertising on radio and in general.

6. 3)14 Visual Content Marketing
Ideas for your Hotel
By Sabrina Lugo. How will you visually dazzle your guests? Sabrina takes
you through 14 ways to make them remember your hotel. For example,
guests are more likely to engage when you post at least 30 photos of
your hotel on your website or social media.

7. 4)8 Tips to Choose a Hotel
Marketing Agency
By Simone Puorto. Are you looking for a marketing agency to represent
your hotel? It’s important to hire a company that understands hospitality,
and Simone has put together an awesome ingredient list. One of my
favorite tips is not centering your strategy completely on a website– it’s
part of a whole.

8. 5)How to Improve Your TripAdvisor
Ranking – An Infographic
For hotels, there’s very few websites more crucial to marketing that
TripAdvisor. If you’re not familiar, TripAdvisor is a popular review site with
an active community of reviewers. In fact, 60% of American travelers
consult TripAdvisor before booking their hotel.

9. 6)8 Terrific TripAdvisor
Tips for Businesses
So, how exactly do you leverage TripAdvisor to your hotel’s advantage?
Here’s an excellent guide with 8 tips you can start implementing right
away. The first tip: respond to guest’s feedback on TripAdvisor right away.

10. 7)Hotels Responding To Guests on
TripAdvisor Lead to More Bookings
In case you needed solid proof, here’s a study that shows that hotels
who respond to guest comments are 21% more likely to get booked than
hotels that do not respond at all. This indicates that guests want to know
that you’re actively concerned about their stay and that translates to
positive feelings, and more bookings.

11. 8)4 Ways to Tactfully Ask Your
Guests for a TripAdvisor Review
Just because we can’t get enough of TripAdvisor (it’s extremely
important), here’s four ways to ask guests to review your hotel.
TripAdvisor can actually boost your marketing because hotels with lots of
reviews, can attract new guests due to popularity.

12. 9)SEO vs SEM –
An Infographic
Search engine optimization (SEO) vs search engine marketing (SEM)–
which one to choose? Here’s a helpful infographic. Hint: Use SEM if you
need guests now (and who doesn’t?), but use SEO for a long term
strategy. Combined, they can help you dominate organic search.

13. 10)
How You Can Use Social Media
to Drive Hotel Marketing
Social media is an unavoidable part of marketing your hotel. You need to
speak directly to your guests, and social media allows you to foster that
relationship. Need help knowing where to start?

14. 11)
Hotel Online Distribution
The Ultimate Guide
Oh, how we love infographics here. This infographic breaks down what
you need to know about online travel agencies (OTA) and how online
hotel distribution is changing.

15. 12)10 Hotel Marketing Rules
for Direct Bookings
By Martin Soler. Martin advises that your unique selling point isn’t what
you think it is, it’s what your guests think it is. This quick rule book is
filled with great advice on guest-centric marketing.

16. 13)Top 10 Social Media
Marketing Tips for Hotels
By Patrick Landman. How can you use social media to market your hotel?
Patrick provides 10 great ways to boost your online reputation with the
aid of social media platforms, such as Facebook.

17. 14)How to Get Your Hotel Listed
on Google Hotel Finder
By Obaidul Haque. Ever heard of Google Hotel Finder? Brought to you by
Google, this tool allows guests to search for and book rooms right from
the search page.

18. 15)Making the Case
for Independent Hotel Websites
By Lauretta Shokler. Does your hotel need its own website? Lauretta
definitely makes the case for building your own site. This comprehensive
article discusses the benefits of developing your own site in terms of
user experience and search marketing.

19. 16)How Can Independent Hotels Retain Guests
in a World Cramped With Loyalty Programs?
By Lauretta Shokler. Does your hotel need its own website? Lauretta
definitely makes the case for building your own site. This comprehensive
article discusses the benefits of developing your own site in terms of
user experience and search marketing.

20. 17)The Importance of
Hotel Loyalty Programs
By Jennifer Nagy. Did you know that your hotel loyalty program can
market for you? Jennifer breaks down why hotel loyalty programs really
do work, and they’re not just for the big brands– small, ultra boutique
hotels can also get in on the action.

21. 18)Loyalty Programs for
One of a Kind Hotels
By Julie Weed. Think you need to be a part of a big chain to have a
loyalty program? Think again. Here’s an excellent read from the New
York Times that discusses how independent and one of a kind hotels are
using programs to build loyalty. Creating a loyalty program can benefit
your hotel exponentially.

22. 19)8 Marketing Tools for
Independent Hotels
By Chris Martin. Chris takes us through eight ways to effectively market
an independent hotel. For example, use video. YouTube is the second
largest search engine on the Internet, and you can use YouTube to boost
your hotel’s online profile.

23. 20)Agile Marketing
Ideas for Hotels
By Sam Weston. Are you flexible to the market around you, or are you
simply focused on heads on beds? Sam explains the virtue of swaying
with market demand and provides four examples to back up his expert
advice.

24. 21)12 Content Ideas for
Your Hotel’s Blog
BAs a small or independent hotelier, you have the luxury of creating a
blog to further engage your guests. But blogging can be tough if you
don’t know what to say. Here’s a guide to help you develop a hotel blog
and keep the ideas rolling in.

25. 22)25 Lucrative Marketing Ideas
for Hotels and Resorts (PDF)
Sometimes, it’s just fun to see how other hotels are marketing
themselves. Here’s 25 ways hotels created memorable marketing. Let
these ideas inspire you to create your own marketing strategy.

26. 23)Three Mistakes Hotel
Marketers Make When Displaying Their
Product
By Michael Leander. Bravo to Michael for discussing how hotels can go
wrong with their well-intentioned marketing strategies. He calls out hotels
who get it wrong, but explain how they can get it right.

27. 24)Travel Marketing: 11 Tips for
Marketing Your Hotel or Agency
By Nick Gibson. Chances are, you treat your guests like family. Here’s
your leg up on the competition. As an independent or small hotel, a big
part of your unique selling point is your size– you’re small enough to
care for each guest.

28. 25)5 Inbound Marketing Ideas for
Hotels
By Ryan Taft. Ryan has some great ideas for getting your hotel out of
slump and into active engagement with your guests. Among the five ideas
is starting a travel group on LinkedIn.

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