Back to the Future from Chris Kilbourn and Fit Marketing

5. MANY SEOs
DIDN’T LISTEN

7. NOW,
THEY’RE LISTENING

8. GOING BACK TO THE BASICS
START WITH THE END
IN MIND
•Sales
•Leads
•Referrals
•Repeat Purchases
•Brand Sentiment
& Awareness

10. IMAGINE WE INVENTED THIS

11. KNOW YOUR CUSTOMER

12. CREATE LOVABLE STUFF

14. MOVING BACK TO THE PRESENT
CREATE
WORLD-CLASS
CONTENT
BUILD
RELATIONSHIPS
w/ 800 lb Gorillas
REPAIR
PAST
MISTAKES
MOVING
FORWARD2014 TRENDS

15. CREATE WORLD-CLASS
CONTENT

16. 1. Find Content Opportunities

17. 2. Creating World-Class Content

18. 3. Promote World-Class Content

19. BUILD RELATIONSHIPS
WITH 800 lb. GORILLAS

20. 1. Collect information

21. 2. Measure Authority with Moz

23. 3. Manage Outreach in BuzzStream

24. 4. Send and A/B Test Your Emails
•
•
•
•
•
•
•
•
Open-worthy title
Friendly & fun intro
Personalised reference
Compliment
Brief purpose of email
Call to action
Targeted and to the point
No links or spam

25. REPAIRING PAST
MISTAKES

27. 1. Check for Penalties

29. 2. Assess Your Risk

30. 3. Remove & Disavow Bad Links

31. MOVING FORWARD2014 TRENDS

32. 1. Mobile Optimization

33. 2. Social Signals

34. 3. Schema Markup & Rich Snippets
Do this.

35. 4. Authorship Metrics (Author Rank)

37. Chris Kilbourn |
@chriskilbourn
chris.kilbourn@fitmarketing.com
http://bit.ly/dominate-google-in-2014-and-beyond