A short credentials presentation about Fit Creative. Get in touch to find out more or are interested in working with us.

1. you us

2. you us The founding partners of Fit Creative have over
A complete service branding agency
30 years experience between them, and a formidable
making communications work harder track record of world renowned clients.
and brands reach further.
We work to get the right fit for you. Jonathan Cook has created and executed
communications campaigns for UK based clients
including Reckitt Benckiser and Scouts. Kara Penn
has worked in London and the Middle East creating
and developing well known brands. Clients include
the BBC, Greenwich Hospital, Lewisham Council,
South East Enterprise, and Shell.
We believe in bespoke solutions, not off-the-shelf answers.
After all, you and your company are unique.

3. you us
Past & Present Clients
Working from large scale economy
to small scale bespoke creative, we
enjoy working with clients, and that
leads to better solutions.
We have worked in the following
sectors:
Charity
Energy
Entertainment
Financial
Medical
Public sector
Retail
Telecoms

4. you us
What We Do
A complete service branding agency
making communications work harder
and brands reach further.
Planning
Strategy
Exhibitions
Communications
Financial reporting
Promotions
Online design
On-screen design
Naming
Brand creation
Brand launches
Brand implementation
Brand guardianship

5. fit fine

7. BBC Employer
BBC Futures BBC Futures
Career progression in the BBC Career progression in the BBC
In the fast changing world of new benefits
entertainment and digital media, Everything you need to know
about the BBC Pensions scheme
the BBC needs to be known as an
employer of choice, opening doors
and creating jobs of kudos. Creating Serving the public
Broadcast Projections 2009
Serving the public
Broadcast Projections 2009
a brand language and photo
library which would endorse the
BBC name and allow all employee
communications to come from one
Workshop Review Workshop Review
FM&T 2009 FM&T 2009
place. Ensuring a consistently high
a new view
level of communications by the use of Annual Review & Report
2009-2010
the graphic, the styling and their own
photo library.
new benefits new benefits
Everything you need to know Everything you need to know
about the BBC Pensions scheme about the BBC Pensions scheme
a new view a new view
Annual Review & Report
Annual Review & Report
2009-2010 2009-2010

8. Corporate logotype Colour palette NineGrid
BBC Employer
In the fast changing world of
entertainment and digital media,
the BBC needs to be known as an
employer of choice, opening doors
and creating jobs of kudos. Creating
a brand language and photo
library which would endorse the
BBC name and allow all employee
communications to come from one
place. Ensuring a consistently high
level of communications by the use of Photography - kudos principle Photography - opportunities principle Photography - public service principle
the graphic, the styling and their own
photo library.
The brand kit and guidelines helped
to clearly launch this brand.
Corporate font Copy writing Layouts
The tone of voice for BBC is all Broadcast Ref. 536100
Gill Sans inclusive and should reflect the varying Journalist
Radio Guernsey
nature of our output, our staff and our Guernsey
Gill Sans Italic locations. It should appeal to everyone,
and be able to represent all of our
Applications to Visit
Gill Sans Bold content from fun and funky CBBC to
authoritative and serious Newsnight.
be received by
13 October.
bbc.co.uk/jobs
Call 0370 333 1330
Textphone
We need to speak in a way which is
Gill Sans Bold Italic approachable, simple and easy-to-
02890 328 478
read. We must be open to all. Above
Gill Sans Light all, as a public service body, we must
ensure that we represent quality over
Gill Sans Light Italic style by being genuine and clearly
communicating.

9. BBC
Over a number of years, the
founders of Fit have worked with
the BBC helping establish some key
entertainment brands aimed at a
wide variety of audience age groups
and cultures. This experience means
that we have a great insight into
the BBC brand and how to uphold
it even when creating an irreverent
channel such as BBC Three.

11. Oryx Quest
A round-the-world yacht race, starting
and finishing in Doha, Qatar. Being
the first of its kind, and with a short
time frame within which to promote
the event, a brand language was
created which could celebrate the
type of event – sailing – at the same
time as the scale of the event – with
amazing facts and figures. This was
applied to all on-site event materials
including tents and signage, as
well as promotional advertising and
launch giveaways.

12. Oryx Quest
A round-the-world yacht race, starting
and finishing in Doha, Qatar. Being
the first of its kind, and with a short
time frame within which to promote
the event, a brand language was
created which could celebrate the
type of event - sailing - at the same
time as the scale of the event - with
amazing facts and figures. This was
applied to all on-site event materials
including tents and signage, as
well as promotional advertising and
launch giveaways.
Gifts such as mini kites,
commemorative books and t-shirts
enticed the public to get involved in
the event.

14. Music Choice
Rebranding Music Choice to reflect
the passion of their music lovers. This
interactive digital music channel offers
42 different styles of music and so the
brand needed to be able to adapt to
all different types of music.

15. Music Choice
Rebranding Music Choice to reflect
the passion of their music lovers. This
interactive digital music channel offers
42 different styles of music and so the
brand needed to be able to adapt to
all different types of music.
Developing the brand to create
genre based sub-brands linked to
the specific channels offered, and
applying the brand into different
visuals.

17. NCPC
The National Council for Palliative
Care holds a great body of
knowledge and expertise in end-of-life
care which is placed into this training
pack aimed at hospices.
The pack needed to be enticing to
read especially to those whom English
is not the first language, and explain
some complex subjects. The use
of illustration brought vibrancy to a
serious subject. Careful management
of the client’s budget allowed for
production of high-quality hard-
back folders and full colour printing
throughout all three pack booklets.

19. Scouts
Updating and repositioning the main
brand followed by the creation of
six sub-brands for the sections within
the movement. Applications ranged
from uniforms and corporate website
through to fundraising, publicity
material and publications.
Sub-brand strategy identified that the
scheme needed to relate to each
age group individually, stand alone
identities consistently endorsed by the
master brand.

21. Greenwich Market
Creating a new campaign for
Greenwich Market in order to
position it as a retail destination
of choice. Launched in timely
fashion for Valentine’s weekend,
the new campaign is used to
brand advertising, online and all
promotions. Reflecting the arts,
crafts and food offering of the
market, the heart symbol is constantly
updated with icons keeping it fresh
and topical.

22. Greenwich Market
Celebrating its 25th anniversary,
we created a development of the
new brand to mark this auspicious
occasion. Commemorating the day,
was the unveiling of a new clock,
to which a variety of press and
VIPs were invited. The event brand
was executed in silver and white.
Throughout the year, all Greenwich
Market promotions will use the
bespoke 25th anniversary mark.

23. Greenwich Market
Having identified that the market
was offering products from individual
craftsmen and entrepreneurs, we
further developed this thought into a
consumer positioning –
‘for something different’.
A distinct ATL ad campaign showing
in the DLR station was developed.
A collector’s case of items bought at
the market was the ideal vehicle to
promote the arts & crafts nature of the
market, whilst allowing us to have fun
with the products.

24. Greenwich Market
Actively targeting independent
and innovative brands to let retail
space in Greenwich Market with a
promotions campaign positioning it
as ‘The destination to be different’.
Using a trompe l’oeil effect to create
a gallery of images representing
the arts and crafts offering and the
historic position of Greenwich. The
campaign includes flyers, a brochure,
advertising and full window decals.

26. South East Enterprise
Repositioning South East Enterprise to
be Essential for Business with a new
brand language applied across all
marketing platforms. Re-interpreting
the current logo to become a
representation of the relationship
between SEE and its clients, meant
we could then use the triangle to
create content specific graphics on
their materials.

27. South East Enterprise
Repositioning South East Enterprise to
be Essential for Business with a new
brand language applied on across
all marketing platforms. Re-interpreting
the current logo to become a
representation of the relationship
between SEE and its clients, meant
we could then use the triangle to
create content specific graphics on
their materials.
The new look and feel was first
launched via the Business Growth
Programme. We created the tagline
‘The moment to grow’ and all
supporting materials.

28. LBAS
A series of programmes run by the
Lewisham Business Advisory Services
(LBAS). Applying the LBAS brand
identity in witty and innovative ways
which enhance the ‘pink head’
graphic whilst highlighting the benefit
of each programme.

30. appa
Formerly Tri UK, appa provide training
and skilled services to the deaf and
disability sector, for public authorities.
Working closely with staff and
clients throughout a renaming and
rebranding process to create a
challenging but welcomed new
positoning and identity. Appa now
feel able to become a voice for
change and influence policy, as well
as continuing to provide a high level
of service.
The new brand was rolled our within
office signage, promotional material
and launch event. We are working to
develop the website to function as an
online booking site.

31. dog bone
Contact:
jonathan@fitcreative.ltd.uk
kara@fitcreative.ltd.uk
tel: 020 8858 3062
www.fitcreative.ltd.uk