Infographic: E-Bill Promotion on Social Media
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This infographic illustrates how utilities, credit card companies and other billers are using social media to promote e-bills to consumers. For best practices to boost e-bill adoption via social media, download the white paper at http://fisv.co/1cwXyEM.
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Infographic: E-Bill Promotion on Social Media
- 1. Consumers and Social Media 80% Biller’s Promotion of E-Bill Through Social Media Billers Presence on Social Media of online households use social media 54% connect to a company/ brand Billers across 5 verticals have presence on over 10 social media platforms Facebook oe ney, are John D companies moly. Who is save riend E-bills d eco-f cial media? ient an conven g them on so motin pro E-bill Promotion Posts on Facebook -Bill oting E Is Prom dia? Who ial Me on Soc 35% 92% Include links 78% are calls for action 54% Include lead-in questions E-bill Promotion Tweets 79% 50% 22% 21% Include links are calls for action include hashtag have lead-in questions Are ting Promo Like • 83% Are s Utilitie hare ent • S Comm . like this t the people hough 3,038 35%? T w, ony e higher. Fay, Wo would b r lers are numbe ose bil how th al media. onder ci sad, I w e-bills on so A to see. ting promo resting e be inte ems th Would es?! Se l liti are uti e-bil ve, 83% ry is leading . Ste indust media utility social tion on promo 80% Twitter Linked-in in 78% Google+ 72% 66% 35% Overall Social Media Presence Varies by Industry Utility Telecom Insurance F T Y L G B O F T Y L G B O 20% F T Y L G B O 20% F - Facebook T - Twitter 60% Y - YouTube L - Linked-In 60% 60% 20% 20% 100% 30% 20% 10% 100% 100% 30% 50% F T Y L G Credit Card 60% 90% 90% 90% 88% 80% F T Y L G B O Auto Finance 92% 88% 80% 72% 28% 32% 8% 65 Billers across five industries Source: Social Media E-bill Marketing Study, Fiserv Inc., 2013 YouTube 30% 40% 40% 40% 50% G - Google+ B - Blog O - Other (Pinterest, Instagram, Flickr, Foursquare, etc. Logos referenced in this material may be trademarks or registered trademarks of their respective companies.