What is the difference between content curation and content creation and how can it impact your nonprofit's communication strategy? Learn ways to leverage social media to connect with longtime supporters in new ways and activate new supporters.
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Scoop.it sm4 np
1. Social Media for Nonprofits:
Killer Content in 10 Minutes a Day
Presented by:
@scoopit @sm4nonprofits
2. How this webinar works
⢠A link to the slides and a recording will be sent
after the webinar
⢠If youâd like to ask a question during the webinar,
you can type it in the box on the right side of your
screen
⢠Tweet about this webinar using the hashtag
#fgwebinar
@FirstGiving
#FGWebinar
4. Online Fundraising Solutions
Personal Support for your nonprofit, donors, and fundraisers
Easy, tested, and secure transaction processes for the donor
Peer-to-Peer Fundraising Pages
and Event Registrations
Online Direct Donations
@FirstGiving
#FGWebinar
5. Who should
I listen to?
How can I be
heard?
The Problem: Information Overload
15. What
you
consum
e
⢠What content do you already read? What do you share on
Twitter and other social networks? What do you email?
Type of
content
⢠Articles, blog posts, events, videos, presentations, etc.
Curation
format
⢠Magazine, story, pin board, multimedia channel, etc.
Start with what you already do.1
Content Curation Strategy
16. Start from what you already do.1
Organize your sources.2
Content Curation Strategy
17. 3 Identify a content hub.
From to the rest of the social web!
Content Curation Strategy
18. Start from what you already do.1
Organize your sources.2
4 Filter with purpose.
Identify your content hub.3
Content Curation Strategy
19. 4 Filter with purpose.
Add your point of view.5
Content Curation Strategy
Start from what you already do.1
Organize your sources.2
Identify your content hub.3
20. Content Curation Strategy
Add your point of view.5
Measure your impact.6
4 Filter with purpose.
Start from what you already do.1
Organize your sources.2
Identify your content hub.3
21. Content Curation Strategy
Add your point of view.5
Measure your impact.6
4 Filter with purpose.
Start from what you already do.1
Organize your sources.2
Identify your content hub.3
7 Build your communities of interest.
22. Content Curation in Action
Example: Breast Cancer Organization
Patients &
Survivors
Donors & BODMediaCompetitors
& Collaborators
Legislators
Communities of Interest
Relevant Content
Success Stories
Coping Tips
Stories
Impact
Big News
Breakthroughs
Events
Grants
New Policies
FDA Approvals
23. Beth Kanter
www.scoop.it/u/beth-kanter
Nonprofit social media guru
Author of âBethâs Blog: How
Networks and Data for
Social Changeâ &
co-author of Networked
Nonprofit and Measuring
the Networked Nonprofit
Content Curation in Action
24. Curated Topic Lineup
Social Media for
Nonprofits:
Measurement
Content Curation for Nonprofits Information
Coping Skills
Visualizatio
n
Techniques
and
Practice
Google+
for
Nonprofits
Failure
and
Learning
Nonprofit
Capacity
Building and
Training
Networked
NGOâs
29. ⢠Itâs Not About You: Think 50/50
⢠Just Ask: ? vs. .
⢠Carve it Out: Schedule 20 Minutes a Day
⢠Find Your Drumbeat: Post Consistently
⢠Facebook: < 3/Day
⢠Twitter: 1+/Day
Top Tips for Killer Content
30. ⢠Timing is Everything: The Burrito Principle
⢠Mornings: 8-9AM
⢠Lunch: Noon-1PM
⢠End of Day: 4:30-6PM
⢠Nights: 9:30-11PM
⢠Email: Tues/Weds/Thurs 11AM, 2PM
Top Tips for Killer Content
31. ⢠Divvy it Up: Create a Social Committee
⢠All Staff, Board, & Key Allies
⢠The Ask: 5 Minutes/Week
1. Facebook: 2+ Like/Comment/Shares
2. Twitter: 2+ Retweets/Remixes
3. Fill in the Blank
Top Tips for Killer Content