It’s here . . . the fourth quarter of 2012, when the majority of funds will come in for nonprofits. Will the check still be in the mail? Or will it be online?
You still have time to maximize giving for 2012, and CEO Chip Grizzard will tell you how in this webinar. Chip will present updated fundraising best practices for 2012, and trends for beyond.
Presented by: Chip Grizzard, CEO of Grizzard Communications Group
Is the Check Still in the Mail? Fundraising Best Practices for 2013 and Beyond.
1.
2. Is
The
Check
Still
In
The
Mail?
Fundraising
Best
Prac0ces
for
2012
and
Beyond
Chip
Grizzard
September,
2012
Join
the
Conversa.on
on
Twi1er!
#fgwebinars
3. How this webinar works
• A link to the slides and a recording will be sent
after the webinar
• Ask your questions during the webinar by
typing them in the Question box on the right
side of your screen
• Use the hashtag #fgwebinars to tweet about this
webinar @Firstgiving
4. What is FirstGiving?
Peer-to-Peer Fundraising Pages Online Direct Donations
and Event Registration
Personal Support for your nonprofit, donors, and fundraisers
Easy, tested, and secure transaction processes for the donor
5. Thanks
for
joining
us
today!
Chip
Grizzard
CEO
chip@grizzard.com
@chipgrizzard
678.427.9716
www.grizzard.com
6. Grizzard
Communications
Group
• Partnerships
with
more
than
1,400
nonprofits
in
North
America
• Raised
$4
billion
• 200
associates
na0onwide
• We
help
clients
improve
results
by
building
passionate
and
loyal
donors.
We
do
that
through
beWer
messaging,
digital
integra0on,
and
mul0-‐
channel
fundraising
strategies
6
9. What
Does
the
Future
Hold?
Nega0ve
Trends
Posi0ve
Trends
• Response
rates
• More
people
in
the
are
declining
giving
age
groups
• Compe00on
is
increasing
• They
have
more
money
• Costs
are
increasing
• Overall
consumer
confidence
is
high
• Donor
confidence
is
eroding
• Total
giving
is
up
• Acquisi0on
of
new
donors
• Average
gibs
are
up
gets
harder
and
more
expensive
10. “There's
just
not
that
many
videos
I
want
to
watch.”
Steve
Chen,
Co-‐Founder
YouTube
14. Characteris0cs
of
Boomers
• They
want
control
over
what
their
giving
does
• They
give
larger
amounts
less
frequently
and
to
fewer
chari0es
than
older
donors
• They
are
slightly
less
responsive
to
direct
mail,
which
means
we
need
to
get
our
act
together
online
• They
cross
channel
lines
14
20. Short
Term
vs.
Long
Term
Strategy
Short
Term:
Long
Term:
Response
Rate
Poten0al
Average
Cost
Cul0va0on
Engagement
Gib
TRANSACTION
DONOR
FOCUS:
FOCUS:
point
of
life0me
acquisi0on
VS.
value
20
21. Actual
Long
Term
Value
5,000
$48.00
$327
$1,635,000
projected
projected
five
year
donors
ini0al
five
year
acquired
average
gib
revenue
per
revenue
from
all
donor
donors
acquired
21
27. Timeliness
of
Thank
You’s
• 24
Hours
20%
Response
• 72
Hours
15%
Response
• 5
Days
7%
Response
• 7
Days
4%
Response
• 14
Days
1%
Response
27
28. 2011
Thank
You
Study
(Direct
Mail)
• 15
gibs
made
on
11/24/11
• 73%
sent
a
thank
you
• Fastest
turnaround
–
6
days
• Average
turnaround
–
6
weeks
• 3
name
changes
not
made
29. 2011
Thank
You
Study
(Online)
• 10
organiza0ons
supported
11/24/11
• Average
clicks
to
donate
–
4
• Most
clicks
to
donate
–
9
• Duplicate
records
–
4
• Emails
sent
since
gib
4
orgs.
sent
no
emails
1
org.
sent
11
emails
Average
–
3
emails
48. Engage
Website
Visitors
• Keep
Content
Fresh
• Simple/Effec0ve
Dona0on
Process
• Clear
call
to
ac0on
• Strong
Thank
You
Process
• Prominent
Donate
Now
BuWon
• Op0mize
for
Mobile
• Use
images/video
to
tell
a
• Improve
SEO
story
• Mul0ple
list
building
areas
• Include
address,
phone
(newsleWers,
alerts,
and
email
contact
pe00ons,
store,
etc)
informa0on
51. Video
Strategy
• Videos
on
a
pace
to
account
for
half
of
all
web
traffic
by
2014.
• Video
in
an
email
can
drive
a
24%
higher
average
gib.
• Include
dona0on
and
registra0on
links
in
video.
51
53. “They
may
forget
what
you
said,
but
they
will
never
forget
how
you
made
them
feel."
54. THANK
YOU!
Chip
Grizzard
CEO
chip@grizzard.com
Oct.
30
Grizzard
Webinar:
@chipgrizzard
“Turning
Silver
into
Gold:
678.427.9716
Onboarding
New
Donors”
www.grizzard.com
Register
at
grizzard.com
55. Be a part of the FirstGiving Community
Online Fundraising blog:
http://blog.firstgiving.com
Facebook: facebook.com/firstgiving
Twitter: @firstgiving
56. Interested in learning more
about FirstGiving?
Contact our Online Fundraising Consultants:
Email: sales@firstgiving.com
Telephone: 617-542-0010 x 4