How to raise $1,000 a day for 30 days!
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Nonprofit organizations are seeking fresh ideas that will help lead to more donations and volunteer engagement. FirstGiving presents a FREE Webinar about online social fundraising while showing how one nonprofit raised $1,000 a day for 30 days online. You can easily design a similar fundraising program for your supporters as well.
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How to raise $1,000 a day for 30 days!
- 1. Welcome, this FirstGiving Webinar will begin shortly Raise $1,000 a day for 30 days Presented by James Campbell & Laura Reino Wednesday February 17, 2010
- 2. Webinar Agenda Power of online fundraising pages Case study – Raise $1,000 a day for 30 days Best practices to consider How FirstGiving works Your questions, our answers Next steps
- 3. People can already make donations on our website Good! However, we’re talking about proactive online FUNDRAISING
- 5. Case Study: CURE Childhood Cancer Dedicated to conquering childhood cancer through research, education and support of patients and their families. CURE has focused its efforts on improving the care, quality of life, and survival rate of children with cancer. Had used FirstGiving before for an annual running event, but this was the first non-event campaign
- 6. Plan: Conquer Cancer One Day at a Time Capitalize on Awareness Month Identify (30) families Raise $1,000 a day for 30 days Feature one child per day Provide templates to families to tell their stories
- 7. Campaign Fundraising Results Raised 566% initial fundraising target Reached donors otherwise inaccessible Doubled number of donors in database Bonded: families felt indebted to the cause Still adding 250 new fans per week on Facebook six months later
- 11. How they hit a homerun with online fundraising? Developed well defined & simple fundraising guidelines Set success metrics Promoted and leveraged social media Offered templates, best practices Tracked activity & follow-up Demonstrated flexibility Gained experience for future campaigns
- 12. The FirstGiving Difference So easy, even a caveman can do it Lower fundraising expenses * Professional customer support New donor acquisition Boost staff efficiency Get started within a few days Transparency * CharityNavigator.org
- 15. Team fundraising
- 16. Personal stories
- 17. Thermometers
- 19. Donor Thank You receipts
- 24. Weekly direct deposit (EFT)
- 26. YouTube videos
- 27. Blog Widgets
- 29. Person to Person Fundraising Your NPO Supporters = Fundraisers Friends and family = Donors Your supporters make personalized appeals Your supporters leverage their networks Empower power to do more More donors for your cause
- 30. Ask questions, we’ll answer them! Type your questions through GoToWebinar using the “Chat” box window If we don’t get to it now, we’ll follow-up with you afterwards
Hinweis der Redaktion
- Good afternoon, thank you for joining our Webinar today. I’m James Campbell, and I’m Laura Reino, and today we’ll be reviewing a case study of a nonprofit client and show how they successfully raised over $1,000 per day for 30 days.
- This afternoon we’ll cover:Why online fundraising is so powerfulCase Study, how Cure Childhood Cancer leveraged online fundraising for their campaignOnline fundraising best practicesHow it worksTake your questionsAnd any next steps
- Most nonprofit organizations already have an online donation button on their website. But that’s not what we’ll be talking about today. We’ll be talking about online person to person fundraising, which means individuals reaching out to their friends, family, and colleagues on your behalf to raise money for your organization. These are new donors you wouldn’t received contributions from otherwise.
- These are examples. Each person has their own page, with their own personal story, the cause they are supporting, their photo, a video, a fundraising goal, and ultimately, it’s their contacts whom they send their appeals to and in return receive donations from. You can see the nice comments their friends leave behind.
- You are probably aware of different services that offer online fundraising abilities. It can seem confusing and overwhelming. We really try to keep online fundraising simple, in fact so easy… well you probably know the Ad.According to many research studies including on Charity Navigator, your costs of offline fundraising can be expensive, 10% - 30%. Online fundraising is cost efficient and the cost per dollar raised is a fraction of what most organizations pay today. So you will actually lower your cost of fundraising.Do not under-estimate quality customer support, it’ s critical to a positive user experience and successful fundraising results.Rather than staff entering paperwork into your donor database, they can focus on best practices, communication, support, and increasing fundraising activity.You can literally sign up and start fundraising immediately, this does not require a drawn out training processAll the data and information people need is always at their fingertips, and information is power
- Here are some high level functions and features nonprofit organizations commonly inquire about, to highlight a few:Obviously personal fundraising web pagesTeamsDedicated nonprofit site showing all the fundraising activityReportingAuto Thank You emailsFree customer support
- Over the past 7 years, over 2.3 million people have helped to raise over 127 million dollars for thousands of nonprofits organizations in all 50 States on the FirstGiving platform. You will recognize some of these organizations, FirstGiving is tried & true, secure, credible, and effective.
- In summary, this is not all about your nonprofit taking on all of the fundraising work yourself. It’s about sharing that task with your passionate community of supporters so they can do some amazing things to easily raise more money for your cause.
- So enough from us, now it’s time for your questions, so please ask them.
- Thank you for your interest, and please do not hesitate to contact us with questions.