In this webinar you will learn the "do's and don'ts" of online fundraising. Specifically: Proven tactics to encourage your supporters to raise more money online Ways to promote your fundraising programs using new social media, such as Facebook, MySpace and YouTube Strategies used by Humane Society of Broward County to raise over $500,000 online in just two years

2. Presented by: Susannah Richardson, Firstgiving James Campbell, Firstgiving Kathy Tricomi, Humane Society of Broward County 7 Deadly Online Fundraising Mistakes (and How to Avoid Them) Call: (641) 715-3222 Access code: 362-049-451

7. Donors Give to Their Friends and Leave a Comment “ Good luck with your recovery, I admire you more than you know!!!” “Glad to help! H.S. classmate of your dad.” “I am so proud of you!” “ Better late than never” “ I Gave More Than Martha, Thus I Care More....” “You are an inspiration”

8. Now: Deadly Nonprofit Mistakes

11. Mistake #3 Not Embracing the Internet and Social Media Everyone is on email, even 91% of internet users over 65! a) Give your supporters the opportunity to use it so they think about your cause in everyday life. Millions of Nonprofits and individuals have blogs, MySpace pages and Facebook profiles. a) Create them and showcase your fundraising efforts b) Encourage your supporters to do the same

13. Please Welcome Guest Speaker: Kathy Tricomi Director of Development

15. Walk for the Animals 2004 – The Walk raised $292,000 the year before Firstgiving. 2005 – In our first year with Firstgiving, the Walk netted $385,000. $60,000 raised online from 272 pages. Avg. = $220/page 2008 – This year’s Walk raised $193,000 online from 565 pages. Avg. = $342/page Firstgiving has also allowed for easier team creation. Our teams, or “packs,” each have their own fundraising team name, which lends itself to better organization for the pack leader. Pack members set up their own pages under this team name and then the leader is able to see all pack page totals and team total amount raised.

16. Money Raised Walker Participation

19. Type in your Pack’s name Insert a past Pack photo or add a personal photo Explain why you’re walking or how your company is helping such a worthy cause

23. Thank you, Kathy! Next: Demo The Firstgiving Experience

24. Now: Fundraising Deadly Mistakes and Solutions

29. Premium Start Page Organization and/or event description Total raised online Easy call to action for fundraisers Your banner Top Teams Top Fundraisers Nonprofit Resource Center Up to 3 custom Images

31. Example Start Pages Premium Start Page: www.firstgiving.com/sonh Start Page: www.firstgiving.com/npo/3179