Inbound marketing is an online marketing strategy that focuses on creating and sharing content to attract potential customers. It involves blogging to build authority and drive traffic to the website. Blogging should be consistent, interesting, light, and varied. News pages should be kept separate from blogs and can feature events, awards, new staff, announcements, clients, and staff achievements. Inbound marketing is more effective than outbound tactics like cold emails and calls that people receive too much of.

1. INBOUND MARKETING FOR
RECRUITERS

2. •What is inbound marketing?
•Getting started with content
•Results and moving forward

3. What is inbound marketing?
Inbound marketing is an online-driven take on permission marketing.
Heavy outbound marketing tactics are not as effective as they used
to be.
People get too many cold emails
and phone calls!
marketingdonut

4. What is inbound marketing?
moz.com

5. Blogging

6. Blogging
• Creates content that your target
audience is interested in
• Builds your market authority for
both clients and candidates
• Drives traffic back to your website
• Free
• Builds your brand, brand value

7. Blogging
• Be consistent
• Be interesting
• Keep it light
• Keep it varied
• Once you’ve published –
share it!

8. News Page
• Events
• Awards
• New staff
• Office news
• Exciting announcements
• New clients and partnerships
• Staff achievements
TOP TIP
Keep your blog and news pages separate!

9. WE LOVE INBOUND!

11. Vicki Hemphill
Head of Happiness
@VickiHemphill
uk.linkedin.com/in/vickihemphill1/
Kara Shorthouse
Marketing Specialist
@karashorthouse
uk/linkedin.com/in/karashortho
use

12. About Firefish Software
1 in 3 recruitment agencies have a database where only 15% of their candidates’ data is up-
to-date. Firefish recruitment software can increase this to 65% in 6 months - and we’ll show
you a before and after to prove it.
Firefish is a complete recruitment system to manage the recruitment process, from advert to
placement. It includes 5 key groups of features:
Website integration or single page jobs board
Recruitment marketing
Applicant tracking (ATS)
Customer relationship management (CRM)
Reports and analytics
Want to find out more? Just give us a call on 0845 619 4443 or drop us an email to
info@firefishsofwtare.com and we’ll be happy to help