Stephen Upstone's presentation from The Future of Branded Content, brought to you by Fire Circus - conferences and events that fuel your innovation

1. The role of consumers in
distributing branded content
September 2013
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2. Customer ratings matter
72%
Wont buy without it
Source Amazon
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3. Empower consumers to make ads better
People can tell other about good ads
and stop the ads that they don’t like
LoopMe does this by adding simple
feedback, user control and sharing
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Like, Stop, Dislike, Share
Better results for advertisers
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More valuable customers,
marketing insight, data for retargeting
Social data and endorsement can be
most valuable part of big data story
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4. Collecting social feedback across different ad
formats and devices
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5. Gaming study shows the difference
Initial campaign results globally:
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33,029 installs
•
1,447,635 clicks
•
34,002,810 views
Additional interactions delivered
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44,854 likes
•
31,184 shares
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2,672 Opt outs
New customer installs
Endorsement & data for retargeting
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6. Strong brands = higher social engagement
40%
Of Ad Clickers
Source LoopMe
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7. UK consumers “like” mobile ads the most
globally
No.1
UK, USA, China
Source LoopMe
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8. People trust communities, enthusiasts,
celebrities, experts and friends
Important role for data targeting
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9. Summary
Innovating mobile ads with
social endorsement
Consumers can become a
channel of distribution
Easy to advertise with existing
creative
Higher value users, re-targeting
story and data driven content
matching
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10. Stephen Upstone
CEO & Founder
t:
Thank You.
+44 7801 953 743
e:
stephen@loopmemedia.com
stephenupstone
@loopmemedia
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