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CHAPTER 7
Market Structure
Oligopoly
INTRODUCTION
Learning Objectives
• After studying this chapter you will be able to:
• Explain how strategic interaction shape optimal decisions in
oligopoly market
• Identify the conditions of oligopoly and explain how different types
of oligopoly makes price decisions, output decisions, and firm
profits
• Identify the conditions for competitive market and explain market
power and sustainability of long run profits.
2-3
Introduction
• An oligopolistic market structure describes
the situation where a few firms dominate
the industry
• Managers select the optimal price and
quantity in the following oligopoly market
environments:
• Sweezy
• Cournot
• Stackelberg
• Bertrand 9-4
A VIDEO ABOUT
“Oligopolies and Game Theory”:
https://www.youtube.com/watch?v=JMq059SAQ
XM
A VIDEO ABOUT
“Oligopolies, duopolies, collusion, and cartels”
https://www.youtube.com/watch?v=N0L00FZnhtg&list=PLNz8UZHL3nk5w5
ENxAigU1MCW3AXVMNrY
Key Conditions of Oligopoly
• The main conditions for oligopoly to exist are as follows:
1. A relatively small number of firms account for the
majority of the market. Typical number of firms is
between 2 and 20.
2. There are significant barriers to entry and exit.
3. There is an interdependence in decision-making.
Products can be identical or differentiated.
Oligopoly settings tend to be the most difficult to
manage since managers must consider the likely impact
of decisions of other firms in the market.
2-7
Oligopoly Strategy: Price Change
Response
Output
Price
0
Demand1
Demand2
𝑄0
𝑃0
C
A
B
Demand if rivals
match price changes
Demand if rivals do not
match price changes
Optimal decision on price will depend on how the
manager believes other managers will respond.
CHAPTER 7
Market Structure
Oligopoly
THE DIFFERENT OLIGOPOLY
MARKET ENVIRONMENTS
Oligopoly Market Environments
•Oligopoly market environments:
•Sweezy
•Cournot
•Stackelberg
•Bertrand
9-
A VIDEO ABOUT
“The Different Types of Oligopoly”
https://www.youtube.com/watch?v=BqAvQWIilqk
Conditions for Sweezy Oligopoly
• There are few firms in the market serving many
consumers.
• The firms produce differentiated products.
• Each firm believes its rivals will cut their prices in
response to a price reduction but will not raise their
prices in response to a price increase.
• Barriers to entry exist.
9-
Conditions for Cournot Oligopoly
• There are few firms in the market serving many
consumers.
• The firms produce either differentiated or
similar products.
• Each firm believes that their rivals will not
change their output if it changes its output.
• Barriers to entry exist.
9-
Cournot Oligopoly: Reaction
Functions
• Each firm makes an output decision assuming that rival
will hold its output constant when the other changes its
output level.
• Marginal revenue of one firm is impacted by other firms
output decision.
• Firm’s profit-maximizing output level is called a best-
response or reaction function.
9-
Cournot Reaction Functions
Quantity2
Quantity1
𝑄2
𝑀𝑜𝑛𝑜𝑝𝑜𝑙𝑦
𝑄1
𝐶𝑜𝑢𝑟𝑛𝑜𝑡
Firm 2’s Reaction Function
𝑄2 = 𝑟2 𝑄1
𝑄1
𝑀𝑜𝑛𝑜𝑝𝑜𝑙𝑦
Firm 1’s Reaction Function
𝑄1 = 𝑟1 𝑄2
𝑄2
𝐶𝑜𝑢𝑟𝑛𝑜𝑡
Cournot equilibrium
A
B
C
D
Firm has no incentive to change its output given the
other firm’s output.
Cournot Oligopoly: Collusion
• Collusion: A few dominant firms can negotiate to restrict
output to charge higher prices in the market.
• Collusion, however, is prone to cheating behavior.
• Since both parties are aware of these incentives, reaching collusive
agreements is often very difficult.
9-
Incentive to Collude in a Cournot
Oligopoly
Quantity2
Quantity1𝑄1
𝑀
𝜋2
𝐶𝑜𝑢𝑟𝑛𝑜𝑡
𝑄2
𝑀
𝜋1
𝐶𝑜𝑢𝑟𝑛𝑜𝑡
𝜋1
𝐶𝑜𝑙𝑙𝑢𝑠𝑖𝑜𝑛
𝜋2
𝐶𝑜𝑙𝑙𝑢𝑠𝑖𝑜𝑛
Collusion outcome
𝑄1
𝐶𝑜𝑙𝑙𝑢𝑠𝑖𝑜𝑛
𝑄2
𝐶𝑜𝑙𝑙𝑢𝑠𝑖𝑜𝑛
Conditions for Stackelberg
Oligopoly
• There are few firms serving many consumers.
• Firms produce either differentiated or homogeneous
products.
• Leader and follower firms: the leader (single firm) chooses
an output before all other firms choose their outputs.
• The followers (all other firms) take as given the output of
the leader and choose outputs that maximize profits given
the leader’s output.
• Barriers to entry exist.
9-
Stackelberg Equilibrium
Quantity Follower
Quantity Leader𝑄1
𝑀
𝜋1
𝐶𝑜𝑢𝑟𝑛𝑜𝑡
𝜋2
𝐶𝑜𝑢𝑟𝑛𝑜𝑡
𝑄2
𝑀
𝜋1
𝑆𝑡𝑎𝑐𝑘𝑒𝑙𝑏𝑒𝑟𝑔 𝐿𝑒𝑎𝑑𝑒𝑟
𝜋2
𝑆𝑡𝑎𝑐𝑘𝑒𝑙𝑏𝑒𝑟𝑔 𝐹𝑜𝑙𝑙𝑜𝑤𝑒𝑟
𝑄1
𝑆𝑡𝑎𝑐𝑘𝑒𝑙𝑏𝑒𝑟𝑔 𝐿𝑒𝑎𝑑𝑒𝑟
𝑄2
𝑆𝑡𝑎𝑐𝑘𝑒𝑙𝑏𝑒𝑟𝑔
𝐹𝑜𝑙𝑙𝑜𝑤𝑒𝑟
𝑟 𝐿𝑒𝑎𝑑𝑒𝑟
𝑟 𝐹𝑜𝑙𝑙𝑜𝑤𝑒𝑟
Conditions for Bertrand Oligopoly
• There are few firms in the market serving many
consumers.
• Firms produce identical products at a constant marginal
cost.
• Firms involve in price competition and react optimally to
prices charged by competitors.
• Consumers have perfect information and there are no
transaction costs.
• Barriers to entry exist.
9-
Bertrand Oligopoly: Equilibrium
• Firms can capture the entire market leaving the rivals with
no profit. All consumers will purchase at the low-price.
• The price each firm charged equaled marginal cost. This
“price war” would come to an end.
• In equilibrium, 𝑃1 = 𝑃2 = 𝑀𝐶.
• Socially efficient level of output.
9-
Contestable markets: Key
Conditions
• Contestable markets have strategic interaction among
existing firms and potential new firms enter into a
market.
• A market is contestable if:
• All producers have access to the same technology.
• Consumers respond quickly to price changes.
• Existing firms cannot respond quickly to entry by
lowering price.
• There are no sunk costs.
• Therefore, incumbent firms have no market power over
consumers.
9-
CHAPTER 7
Market Structure
Oligopoly
RECAP
On Key Terms and Concepts
2-25
Key terms
• Oligopoly
• Collusion
• Leader and follower firms
• Reaction function
• Sunk cost
• Duopoly
• Best response function
• Cournot equilibrium
9-

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Chapter 7 Oligopoly

  • 3. Learning Objectives • After studying this chapter you will be able to: • Explain how strategic interaction shape optimal decisions in oligopoly market • Identify the conditions of oligopoly and explain how different types of oligopoly makes price decisions, output decisions, and firm profits • Identify the conditions for competitive market and explain market power and sustainability of long run profits. 2-3
  • 4. Introduction • An oligopolistic market structure describes the situation where a few firms dominate the industry • Managers select the optimal price and quantity in the following oligopoly market environments: • Sweezy • Cournot • Stackelberg • Bertrand 9-4
  • 5. A VIDEO ABOUT “Oligopolies and Game Theory”: https://www.youtube.com/watch?v=JMq059SAQ XM
  • 6. A VIDEO ABOUT “Oligopolies, duopolies, collusion, and cartels” https://www.youtube.com/watch?v=N0L00FZnhtg&list=PLNz8UZHL3nk5w5 ENxAigU1MCW3AXVMNrY
  • 7. Key Conditions of Oligopoly • The main conditions for oligopoly to exist are as follows: 1. A relatively small number of firms account for the majority of the market. Typical number of firms is between 2 and 20. 2. There are significant barriers to entry and exit. 3. There is an interdependence in decision-making. Products can be identical or differentiated. Oligopoly settings tend to be the most difficult to manage since managers must consider the likely impact of decisions of other firms in the market. 2-7
  • 8. Oligopoly Strategy: Price Change Response Output Price 0 Demand1 Demand2 𝑄0 𝑃0 C A B Demand if rivals match price changes Demand if rivals do not match price changes Optimal decision on price will depend on how the manager believes other managers will respond.
  • 11. Oligopoly Market Environments •Oligopoly market environments: •Sweezy •Cournot •Stackelberg •Bertrand 9-
  • 12. A VIDEO ABOUT “The Different Types of Oligopoly” https://www.youtube.com/watch?v=BqAvQWIilqk
  • 13. Conditions for Sweezy Oligopoly • There are few firms in the market serving many consumers. • The firms produce differentiated products. • Each firm believes its rivals will cut their prices in response to a price reduction but will not raise their prices in response to a price increase. • Barriers to entry exist. 9-
  • 14. Conditions for Cournot Oligopoly • There are few firms in the market serving many consumers. • The firms produce either differentiated or similar products. • Each firm believes that their rivals will not change their output if it changes its output. • Barriers to entry exist. 9-
  • 15. Cournot Oligopoly: Reaction Functions • Each firm makes an output decision assuming that rival will hold its output constant when the other changes its output level. • Marginal revenue of one firm is impacted by other firms output decision. • Firm’s profit-maximizing output level is called a best- response or reaction function. 9-
  • 16. Cournot Reaction Functions Quantity2 Quantity1 𝑄2 𝑀𝑜𝑛𝑜𝑝𝑜𝑙𝑦 𝑄1 𝐶𝑜𝑢𝑟𝑛𝑜𝑡 Firm 2’s Reaction Function 𝑄2 = 𝑟2 𝑄1 𝑄1 𝑀𝑜𝑛𝑜𝑝𝑜𝑙𝑦 Firm 1’s Reaction Function 𝑄1 = 𝑟1 𝑄2 𝑄2 𝐶𝑜𝑢𝑟𝑛𝑜𝑡 Cournot equilibrium A B C D Firm has no incentive to change its output given the other firm’s output.
  • 17. Cournot Oligopoly: Collusion • Collusion: A few dominant firms can negotiate to restrict output to charge higher prices in the market. • Collusion, however, is prone to cheating behavior. • Since both parties are aware of these incentives, reaching collusive agreements is often very difficult. 9-
  • 18. Incentive to Collude in a Cournot Oligopoly Quantity2 Quantity1𝑄1 𝑀 𝜋2 𝐶𝑜𝑢𝑟𝑛𝑜𝑡 𝑄2 𝑀 𝜋1 𝐶𝑜𝑢𝑟𝑛𝑜𝑡 𝜋1 𝐶𝑜𝑙𝑙𝑢𝑠𝑖𝑜𝑛 𝜋2 𝐶𝑜𝑙𝑙𝑢𝑠𝑖𝑜𝑛 Collusion outcome 𝑄1 𝐶𝑜𝑙𝑙𝑢𝑠𝑖𝑜𝑛 𝑄2 𝐶𝑜𝑙𝑙𝑢𝑠𝑖𝑜𝑛
  • 19. Conditions for Stackelberg Oligopoly • There are few firms serving many consumers. • Firms produce either differentiated or homogeneous products. • Leader and follower firms: the leader (single firm) chooses an output before all other firms choose their outputs. • The followers (all other firms) take as given the output of the leader and choose outputs that maximize profits given the leader’s output. • Barriers to entry exist. 9-
  • 20. Stackelberg Equilibrium Quantity Follower Quantity Leader𝑄1 𝑀 𝜋1 𝐶𝑜𝑢𝑟𝑛𝑜𝑡 𝜋2 𝐶𝑜𝑢𝑟𝑛𝑜𝑡 𝑄2 𝑀 𝜋1 𝑆𝑡𝑎𝑐𝑘𝑒𝑙𝑏𝑒𝑟𝑔 𝐿𝑒𝑎𝑑𝑒𝑟 𝜋2 𝑆𝑡𝑎𝑐𝑘𝑒𝑙𝑏𝑒𝑟𝑔 𝐹𝑜𝑙𝑙𝑜𝑤𝑒𝑟 𝑄1 𝑆𝑡𝑎𝑐𝑘𝑒𝑙𝑏𝑒𝑟𝑔 𝐿𝑒𝑎𝑑𝑒𝑟 𝑄2 𝑆𝑡𝑎𝑐𝑘𝑒𝑙𝑏𝑒𝑟𝑔 𝐹𝑜𝑙𝑙𝑜𝑤𝑒𝑟 𝑟 𝐿𝑒𝑎𝑑𝑒𝑟 𝑟 𝐹𝑜𝑙𝑙𝑜𝑤𝑒𝑟
  • 21. Conditions for Bertrand Oligopoly • There are few firms in the market serving many consumers. • Firms produce identical products at a constant marginal cost. • Firms involve in price competition and react optimally to prices charged by competitors. • Consumers have perfect information and there are no transaction costs. • Barriers to entry exist. 9-
  • 22. Bertrand Oligopoly: Equilibrium • Firms can capture the entire market leaving the rivals with no profit. All consumers will purchase at the low-price. • The price each firm charged equaled marginal cost. This “price war” would come to an end. • In equilibrium, 𝑃1 = 𝑃2 = 𝑀𝐶. • Socially efficient level of output. 9-
  • 23. Contestable markets: Key Conditions • Contestable markets have strategic interaction among existing firms and potential new firms enter into a market. • A market is contestable if: • All producers have access to the same technology. • Consumers respond quickly to price changes. • Existing firms cannot respond quickly to entry by lowering price. • There are no sunk costs. • Therefore, incumbent firms have no market power over consumers. 9-
  • 25. RECAP On Key Terms and Concepts 2-25
  • 26. Key terms • Oligopoly • Collusion • Leader and follower firms • Reaction function • Sunk cost • Duopoly • Best response function • Cournot equilibrium 9-