Team Finland Japan Day 15.5.2017

Join to
discussion on
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#TFJapanDay

Markus Suomi
CIO Finpro Oy
13:00 - 13:30 Registration and networking starts
Master of Ceremonies: Mr. Jukka Viitanen, CEO, Resolute HQ Inc
13:30 - 13:35
Opening of the seminar, greetings by His Excellency Jota Yamamoto,
Ambassador Extraordinary and Plenipotentiary, Embassy of Japan in Finland
13:35 - 13:55
Business opportunities in Japan, JETRO (Japan External Trade Organization),
Mr. Kentaro Kata, JETRO Industry Expert / Representative Partner of EXA partners
13:55 - 14:10
Business opportunities and support to Finnish companies; Mr. Marko Salonen,
Head of Trade Center, Finpro Japan
14:10 - 14:25
Case study 1: Mr. Tuomas Routto, COO, Reaktor
14:25 - 14:40
Case study 2: Mr. Ilmo Kuutti, President, NAPA Group
14:40 - 14:55
Case study 3: Mr. Yuichiro Hayata, Managing Director, Murata Electronics Oy
14:55 - 15:10 Coffee break

Markus Suomi
CIO Finpro Oy
15:10 - 16:10
Panel discussion: How to make successful market entry
Moderator: Mr. Jukka Viitanen, CEO, Resolute HQ Inc.
The panelists share their experiences about the market and their secret recipe for
successful business in Japan.
Panelists:
Reaktor, Mr. Tuomas Routto, COO,
Murata Electronics Oy, Mr. Yuichiro Hayata, Managing Director,
NAPA Group, Mr. Ilmo Kuutti, President
Link-Motion, Ms. Kanae Kubota, Sales and Business Development Director, Japan
16:10 - 16:15
Closing remarks by Mr. Jukka Siukosaari, Ambassador, Embassy of Finland, Tokyo
16:15 - 17:30
Networking reception

Master of Ceremonies:
Mr. Jukka Viitanen, CEO,
Resolute HQ Inc

Opening of the seminar, greetings by
His Excellency Jota Yamamoto,
Ambassador Extraordinary and
Plenipotentiary,
Embassy of Japan in Finland

Business opportunities in Japan, JETRO
(Japan External Trade Organization),
Mr. Kentaro Kata, JETRO
Industry Expert / Representative
Partner of EXA partners

05/2017
JAPAN Opportunity for Finnish Innovative Companies
Introduction of JETRO’s “Invest in Japan” Program

9
Copyright© 2017 EXA Partners. All rights reserved.
STRICTLY CONFIDENTIAL
Source: OECD
JAPAN is the most constant and committed to investment in R&D
4,25
4,23
3,49
2,90
2,87
2,79
2,23
1,70
2,07
0,0
0,5
1,0
1,5
2,0
2,5
3,0
3,5
4,0
4,5
5,0
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Israel
Korea
Japan
Finland
Germany
United States
France
United Kingdom
China
EXPENDITURE ON R&D AS A PERCENTAGE OF GROSS DOMESTIC PRODUCT (GDP)
R&D Expenditure / GDP
(%)

10
Source: EC Scoreboard
Japan presents the 2nd largest pool of high R&D spenders after USA
THE POOL OF TOP 2,500 R&D SPENDERS BY COUNTRY
0
100
200
300
400
500
600
0 100 200 300 400 500 600 700 800 900 1000
USA
Total R8D Expenditure
(10B Euro)
Japan
China
Germany
UK
S. Korea
Finland
Average R&D Expenditure
of TOP 2500 Spenders by Country
(M Euro)
# of Companies in TOP 2500 R&E Spenders

11
Less concentration to fewer players like Germany and S.Korea
CONCENTRATION OF HIGH R&D SPENDERS IN JAPAN, GERMANY AND S.KOREA
Japan TOP100 R&D Spenders Germany TOP100 R&D Spenders S.Korea TOP75 R&D Spenders
There is the larger pool of technology / life-science companies in Japan than Germany and S.Korea,
where there is more concentration to the fewer top-tier R&D spenders
R&D Expenditure
by company
(M euro)
R&D
Concentration
(%)
R&D Expenditure
by company
(M euro)
R&D
Concentration
(%)
R&D Expenditure
by company
(M euro)
R&D
Concentration
(%)

12
Japanese high R&D spenders vary in different industries
JAPANESE TOP100 R&D COMPANIES

13
R&D investment in Japan is led by well-diversified sectors driving innovations
TOTAL R&D SPENDING & # OF COMPANIES BY INDUSTRY
(Japanese Players in Top 2500 R&D Companies)
42 43
29
12
38
26
17
36
9
1
9
16
8
4
16 16
4
8
1
6
4
1
3 3 2 1 1
0
10
20
30
40
50
60
0
5 000
10 000
15 000
20 000
25 000
30 000
R&D Expenditure # of Company
R&D Expenditure by Industry
(M Euro)
# of Companies by Industry
(#)

14
Source: BCG
However... only 3 Japanese players are listed in top 50 innovative companies today
#8 TOYOTA, #39 NTT DOCOMO, #48 HONDA
AUTOMOTIVE
CONSUMER & RETAIL
TECH & TELECOM
INDUSTRIAL PRODUCTS
INNOVATIVE COMPANIES RANKING BY INDUSTRY (2016, BCG)

15
JAPAN is placed very low in the Global Innovation Index Ranking (2016)
GLOBAL INNOVATION INDEX RANKING (2013-16)
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
2013 2014 2015 2016
Switzerland
Sweden
UK
USA
Finland
Singapore
Ireland
Denmark
Netherlands
Germany
South Korea
Luxembourg
Iceland
Hong Kong
Canada
Japan
New Zealand
France
Australia
Austria
Israel
Norway
Belgium
Estonia
China
Malta
Czech Republic
Innovation Index Ranking
Source: Global Innovation Index

16
Source: METI, JAPAN
The majority of R&D in the Japanese companies are still invested domestically
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Medical
Chemical
Automotive
Production Machines
Ceramics
Transport Machines
Industrial Machines
Metal
Plastics
Construction
Electricity / Gas / Water
ICT Service
Domestic Foreign
THE JAPANESE INDUSTRIES BY R&D EXPENDITURE IN vs OUTSIDE JAPAN R&D Domestic vs Foreign (%)

17
Source: NEDO, JOIC
Today, “Open Innovation” is the key word in the Japanese economy
DEFINITION OF CLOSED INNOVATION VS OPEN INNOVATION (NEDO, 2016)
CLOSED INNOVATION OPEN INNOVATION
Most Japanese players are trying to move from “Closed / In-house R&D” to “Open Innovation”
by investing in and/or collaborating with external players including start-up companies

18
Source: JFIT
Japanese corporations & CVCs become active in pursuing “Open Innovation”
JAPANESE COMPANIES / CVCs IN THE TOP 300 CVC INVESTORS (AS OF MAY 2016)
Trading
Finance
ICT
ICT
ICT
ICT
ICT
ICT
ICT
ICT
ICT
ICT
ICT
Pharma
Trading
Media
Pharma
ICT
ICT
ICT
Finance
ICT
Trading
ICT
ICT
Finance
Finance
ICT
ICT
ICT
Trading
Trading

19
Source: JFIT
Japanese companies’ investment in start-ups has become active
EVALUATION OF CORPORATION / CVC / VC INVESTMENT IN JAPAN# of Deals Million $

20
Japanese banks also started to be active investing in FINTECH start-ups
Source: CB Insights
# of Deals

21
Source: NRI, Ministry of Communication, Japan
The Japanese market expected to grow strongly in Robotics and IOT
2,7 3,3 4,0 4,5 5,1 5,5 6,41,4
1,8
2,3
2,9
3,7
4,8
6,1
0,6
0,9
1,2
1,8
2,9
4,1
5,6
0,6
0,6
0,8
1,1
1,3
1,7
2,2
0,1
0,2
0,2
0,5
0,8
1,3
1,9
0,9
1,3
1,7
2,4
3,0
4,1
5,6
0
5
10
15
20
25
30
35
40
45
50
2016 2017 2018 2019 2020 2021 2022
Others
Healthcare
Retail
Automobile
Security
Energy
3,2
8,9
23,0
8,7
10,9
13,7
1,5
3,9
7,0
0,4
1,1
2,0
0
5
10
15
20
25
30
35
40
45
50
2015 2020 2025
Agriculture
Robot Tech
Manufacturing
Service
ROBOTICS MARKET IN JAPAN (2015-25) IOT MARKET IN JAPAN (2016-22)
Market Size
(USD in billion)
Market Size
(USD in billion)

22
09/2016
• Renault and Nissan announced that they would buy
French software company Sylpheo in order to compete
with global automakers and tech firms to develop new
services including ride hailing and car sharing.
Source: Company data
• NTT DOCOMO Ventures participated in the second round of
investments (8,8M€) in SUNPARTNER Technologies,
French cleantech company (solar energy module
manufacturer) who leverages this investment for its global
expansion and especially in Japan with NTT docomo’s
network
06/2015
02/2016 • NTT DOCOMO Ventures participated in the 115M€
investment round of SIGFOX, French network
connectivity company (connection to low-energy objects
such as electricity meters and wearables), who uses this
new equity round to accelerate its worldwide network roll-
out in Asia with the support of NTT docomo
“Open Innovation” pursued by Japanese company in France (1)
NISSAN
RENAULT
NISSAN
Sylpheo
NTT DOCOMO Ventures,
Inc.
SIGFOX
NTT DOCOMO Ventures,
Inc.
SUNPARTNER
Technologies

23
01/2014 • NTT Communications acquired Arkadin, the global
provider of collaboration solutions for audio, web,
video conferencing and unified communications.
04/2013
06/2012
• FUJITSU acquired cloud service provider, RunMyProcess
to add its integration platform (iPaaS) to its cloud
offerings to bolster its cloud portfolio as it expands its
global cloud business.
• KDDI acquired 15% stake in French AR company, Total
Immersion to leverage its technology for their AR
services offering in Japan and Asia,
“Open Innovation” pursued by Japanese company in France (2)
NTT Communications
Arkadin
FUJITSU
RunMyProcess
KDDI
Total Immersion

24
1. Diagnosis – Business and Market Overviewing
2. Identify Business Opportunities in Japan
3. Define Strategic Options for The Entry to Japan
4. Identify Potential Business Partners in Japan
5. Analyse and Prioritise Potential Partners
6. Approach Target Partners in Japan
7. Arrange and Support Meetings with Target Partners
8. Support Business Planning for The Entry to Japan
9. Provide Supports to Business Setup in Japan
• Free temporary office space and meeting rooms
• Support to incorporation, HR, office, VISA issues
JETRO provides 100% free, comprehensive services to help you come to Japan
The Japanese Government is committed to find innovative people, technologies and services
from the global market and help them come to Japan for our long-term growth in future

25
Source: JETRO
JETRO has the extensive business network both within and outside of Japan
46 offices in Japan 74 offices in 55 countries in the world
JETRO can help you identify right partners in Japan and meet them through its nation-wide network

26
Source: JETRO
EXA Partners offers cross-border innovation bridging services since 2010
based in Paris, Tokyo and Newport Beach
Strategic Consulting &
Intelligence Service
Investment Advisory EXA Innovation Studio
• M&A and Investment target
(EXA takes both seller’s and
buyer’s sides) search
• Deal support from DD to
contractual negotiations
• Financial engineering and
financing support
• Post merger/investment
integration supports
• Strategy and business
planning and development
• Global news and data
monitoring and reporting
service
• Global market research and
analysis service
• Business incubation
(new company/platform
/product setup & development)
• Fundraising and fund
management
• Branding, communication and
marketing
EXA Partners has been retained by JETRO for three years to support its “Invest in Japan” program
towards French / European companies

27
Vade Secure is a cyber security
specialist and also provides AI
solutions for automatic email
classification. They provide solutions
to protect from spams, phishing, etc.
JETRO SUPPORTCOMPANY OUTLINE
Vade Secure opened a
subsidiary and recruited 4
people to develop the
market locally.
08/2016
SECURE IC opened a
subsidiary in Japan to
tackle the Japanese
market
Secure-IC is a cyber security
specialists for embedded system.
They provide security analysis and
hack prevention solutions for
embedded systems
Selectra opened a
subsidiary in Japan in
Fukuoka with local
employees
Selectra is the leading utility (gas &
electricity) price comparison solution
in France. 135 000 contracts were
signed leveraging their comparison
solution in 2015.
SAFT opened a subsidiary
in Japan taking over an
activity led by a partner
(Sumitomo) before
SAFT is a leader in the development
and the manufacturing of batteries
used in transport, industry and
defense. Headquartered in France, it
has an international presence
06/2016
05/2016
05/2016
Example of Past JETRO’s Support (1) – Entry to Japan
Vade Secure
Selectra
Secure-IC
SAFT

28
Source: FIVES
Example of Past JETRO’s Support (3) – Development of New Service
Edenred, global no.1 employee benefit service provider
from France developed the first digitalized meal voucher
coupon business platform with NTT docomo
The new service will help Edenred business with
(1) Improved usability in delivering meal coupons to
employees especially at large corporation clients
(2) Improved usability for restaurants to accept the meal
coupons
(3) Access to NTT docomo’s customers and corporate
clients
(4) New technology and service platform developed in
Japan for future application to Edenred global market
JETRO supported Edenred in the following elements:
• Identified strategic options and partnership models
for Edenred to drive its business in Japan
• Identified potential strategic partners to develop
business eco-system and new service platform
• Introduced key persons in NTT docomo
Edenred
NTT docomo

29
NEXT STEP
JAPAN needs your innovations and SISU spirit !!
Contact us at LDN_INVEST@JETRO.GO.JP
Japan External Trade Organization (JETRO)
London office
Midcity Place 71 high Holborn, London, WC1V 6AL UK
Tel. +44 (0)20 7421 8300
This document shall not be reproduced or reprinted on any medium or registered on any search system in whole or part by any means, without prior permission of
JETRO. Although JETRO makes its best efforts to ensure the accuracy of the information contained in this document, JETRO does not take any responsibility
regarding losses derived from the information contained in this document.
Talk to JETRO First!
Puhukaa ensin Jetron kanssa!

Q&A
Join to discussion on
Twitter
#TFJapanDay

Business opportunities and support to
Finnish companies;
Mr. Marko Salonen,
Commercial counsellor,
Finpro Japan

JAPAN IS HOT AGAIN
• 3RD BIGGEST ECONOMY
• FINLAND COUNTRY IMAGE EXTREMELY POSITIVE
• TOKYO 2020
• MONEY LOOKING FOR GOOD BUSINESS / INVESTMENT
OPPORTUNITIES
• CORPORATE VENTURE FUNDS
• TRADING HOUSES
• ELECTRONIC HW COMPANIES

INTERNET-OF-THINGS and DIGITALIZATION
OPEN NEW OPPORTUNITIES
• IoT, IoT, IoT
• AUTOMATED DRIVING / CONNECTED CARS
• FINTECH
• SERVICE INDUSTRY, TOURISM
• AR /VR
5/29/2017 © Finpro

IMPORTANT TO REMEMBER
SIZE – EACH ECONOMIC REGION IS ”A COUNTRY”
 SEGMENTATION, LOW HANGING FRUITS, PILOT PROJECTS
TRUST AND RISK AVOIDANCE
 REFERENCES, RELATIONSHIP BUILDING
LIFE CYCLE THINKING
 IMPORTANCE OF AFTER CARE
CONSENSUS IN DECISION MAKING
HUNTERS VS. FARMERS
 CHALLENGE IN SALES CHANNEL MANAGEMENT
LOCAL PRESENCE + LOCAL PARTNER

TF GROWTH PROGRAMS ACTIVE IN JAPAN
 MOBILITY AS A SERVICE / CONNECTED CARS
 IOT - CAPITALIZE YOUR KNOWLEDGE
 MARINE AND OFFSHORE
 LIFESTYLE
 FOOD FROM FINLAND
 BIOECONOMY & WASTE TO ENERGY
CONTACT GROWTH PROGRAMS FOR MORE INFORMATION

FIN-JPN STRATEGIC COOPERATION
• FOCUS ON DIGITALIZATION AND OPEN INNOVATION
• 3 YEARS PILOT FOR TRADE, INVESTMENTS AND INNOVATIONS
FOR DIGITALIZATION, IOT, AR/VR, AI, 5G, 3D, ROBOTS, DRONES…
• PILOT PROJECTS, THEME WORKSHOPS / SEMINARS,
HACKHATONS, JOINT-OFFERINGS
• MORE INFORMATION SOON
• CONTACT: MARKO SALONEN & KIMMO OJUVA, FINPRO

TEAM FINLAND SERVICES IN JAPAN
• MARKET ENTRY ADVISORY
• TROUBLE SHOOTING AND COACHING
• NETWORKING
• BUSINESS OPPORTUNITY INTRODUCTION
• DOOR OPENING (FOR CLUSTERS)
• SPECIAL EVENTS (FOR CLUSTERS)

IN JAPAN
Finland Trade Center, Embassy of Finland
STAFF AT YOUR SERVICE IN TOKYO
• MARKO SALONEN  PEKKA LAITINEN (JULY 1)
• MASAHIRO KIMURA
• KOICHI TANAKA
• SEI-ICHI YAMANAKA
• INKA HÄKÄLÄ
• SHIGEYOSHI NOTO
JAPAN SUPPORT IN HELSINKI
• PETRI HAAHTI (EXPORTS)
• KIMMO OJUVA (INVEST-IN, ICT & DIGITALIZATION)

Case study 1:
Mr. Tuomas Routto,
COO, Reaktor

Reaktor
Mannerheimintie 2
00100 Helsinki, Finland
tel: +358 9 4152 0200
www.reaktor.com
info@reaktor.com
Confidential
©2017 Reaktor
All rights reserved
Reaktor x Japan
Tuomas Routto
COO

Who we are
It’s great to meet you
We are strategists, designers, and engineers that create digital
products for the world to use.
Founded by a gr oup of friends who wanted to do things differently,
today we are a family of over 400 in New York, Helsinki, Tokyo a nd
Amsterdam. We deviate f r om c om m on expectations to discover n ew
perspectives and creativity that reshapes businesses.
REAKTOR 2017 — CONFIDENTIAL
DUBAI
100%
EMPLOYEE
OW NERSHIP
56m
TURNOVER 2016
5
OFFICES ACROSS
3 CONTINENTS
NEW YORK
2000
YEAR FOUNDED
400+
TEAM MEMBERS
TOKYO
HELSINKI
AMSTERDAM

#globalreach
Finland New York Tokyo Amsterdam Dubai

4
Media
Aviation
eCommerce
& Retailing
Telecom
Gaming
Banking
& Finance
Learning
Healthcare
etc.

The Next Big Thing | Space
Reaktor Space
After Reaktor Aero and Robotics programs reaching for the stars
just seemed like the next logical step.
In September 2017 Reaktor will launch a satellite into Earth’s orbit on
the SpaceX Falcon 9 rocket.
The aim is to show how mod er n high-quality software development can
benefit space progr ams, and to explore the possibilities of space
technology integration into everyday life.
The project has covered everything f rom the building of the satellite
and necessary ground control operations, to the development of next
generation software solutions that can utilize the satellite.
Reaktor initially co- oper ated with the Aalto University Space lab but
since then started a spin-of f called Reaktor Space Lab that employs
Aalto’s space hardwar e specialists.
Find out mor e at reaktor.com/space
REAKTOR 2017 — CONFIDENTIAL
5

5/29/2017
14 May
2017 48
Copyright © Murata Manufacturing Co., Ltd. All rights reserved.

•Founded in 3/2014
• 2016 revenue 0,5 MEUR, 15 people
•Aki Saarinen decided to move to Tokyo for personal reasons
•Aki was in Tokyo anyway, so a good time to experiment
founding a new office.
•Conservative market (at least for foreigners)
•Huuuuuuuge business potential!
•Reaktor is all about high quality and playing the long game. So
is Japan.
•Personal business relations take time to build
•Three years of relentless business efforts starting to bring
results, sales is getting good traction
•2017 is the year of rapid growth, ramp-up finally done
•High-level co-operation with Hakuhodo
•Future looks bright, hiring new people!
Reaktor Japan

Case study 2:
Mr. Ilmo Kuutti,
President, NAPA Group

www.napa.fi
NAPA
Software solutions, services
and data analysis
for ship design and operation
Ilmo Kuutti, President NAPA Group

NAPA in Numbers
180
EMPLOYEES
11
COUNTRY
OFFICES
WORLD
WIDE
95%
OF SHIPS
BUILT
ANNUALLY
DESIGNED
BY NAPA
USERS
INSTALLATI
ONS
ONBOARD
2000+
VESSELS
26YEARS
2500+
NAVAL
ARCHITECTS
USE NAPADAILY
IN THEIR
DESIGN
WORK
UPTO
20%
SAVINGS
IN FLEET
OPERATIONS
AND
MAINTENANCE
WITHNAPA
€20
MILLION
REVENUE IN
2016
© NAPA 53

• Software development started in Wärtsilä late 70’s
• First customers outside Wärtsilä 1984
• To a privately owned small company in 1989 with seven employees
• Expanding from Scandinavia to Europe gradually
• First Japanese customer Kawasaki Heavy Industries in 1994
• Slowly getting a few more customers in Japan, Korea and China
• Rep office in Japan opened 2001 and in Korea and China 2002
• Taking market leader position in next five years in ship design software
• All major shipyards in Asia using NAPA for ship early design since 2007
• Nowadays 95% of commercial ships build by NAPA customer shipyards
© NAPA
NAPA becoming a market leader in ship design software

• NAPA was started as a small start-up company owned by
employees
• Japanese Ship Classification Society ClassNK started as a NAPA
software user in 2005 with one license
• Development co-operation started 2007 for customizing NAPA for
Japanese customers
• Co-branded product ClassNK-NAPA Green developed in 2012
• Two years later in 2014 ClassNK took over all ownership of NAPA
Company in a 53 M€ deal
• NAPA continues as an independent and neutral company
serving all maritime companies including all ClassNK
competitors
From a small Finnish private company
to a Japanese owned subsidiary

NAPA for Initial and Basic Ship Design
NAPA Contract Design
NAPA Statutory Compliance
NAPA Hull Form and Performance
NAPASteel
© NAPA

NAPA Safety Solutions
NAPA Training
Electronic Logbook
Loading Computer
Vulnerability monitoring
Survivability assessment
Status Board
Shoresideoffice
© NAPA

Monitoring
Ship performance
monitoring and data
analysis
Comprehensive tools for
• Evaluating and reacting to
ship performance
• Including monitoring and
reporting of LNG Utilization
including Effective Boil-off
Rate
• Learning of ship
characteristics
• Creating savings through
increased awareness
Optimization
Fleet performance
management and
optimization
Excellent voyage execution
through
• Accurate voyage planning
and optimization
• Fuel or Gas mode
• Route, speed and trim
recommendations
• Flexible fleet performance
management tools
Performance
monitoring
Performance
evaluation
Performance
monitoring
onboard/ashore
Performance
analysis
Optimum
trim and
draft
Optimize
voyage
Dynamic
Performance
Model
is a comprehensive set of software tools for
greater eco-efficiency and business intelligence
© NAPA
7

NAPA Fleet Intelligence
– Operational Efficiency Insight for Any Vessel in the World
• Help to identify fleets and vessels which
operate inefficiently and to do further analysis
• Standardized reporting across owned, time
chartered and voyage chartered vessels
• Verification of noon-reports
• Enable benchmarking of sub classes and
competitors
• Possibility to upgrade to advanced
performance analysis and voyage optimization
from same provider
© NAPA
©NAPA

NAPA Fleet Intelligence
Benefits
• Know fuel consumption for
any voyage with 5%
accuracy
• Identify and quantify
wasted fuel easily
• Fleet summary reports
• For any vessel in the world!
• No onboard installation
required
© NAPA

Summary
© NAPA©NAPA
Knowledge and technology developed for ship design forms a basis for
improving efficiency of shipping operations
Digital data and transparency will improve shipping technology and
operation, reduce fuel consumption and GHG emissions and improve
safety in shipping significantly

Case study 3:
Mr. Yuichiro Hayata,
Managing Director, Murata
Electronics Oy

1 Copyright © Murata Manufacturing Co., Ltd. All rights reserved.
Murata Finland
Combining Finnish and Japanese
strengths for better business
performance – Case CFTs
(Cross-functional Teams)
Japan Day, May 15, 2017
Mr. Yuichiro Hayata
Managing Director
Murata Electronics Oy

About Murata
nnovatorinelectronics
Murata is a worldwide leader in
the design, manufacture and
sale of electronic components,
modules and solutions,
including capacitors, sensors,
communication and power
supply modules, etc.
www.murata.com
• Net sales > 1 trillion JPY
• Employees > 54,000
• Smartphones
• Mobile router
• Safety systems
• Electric cars
• Infotainment
• Laptops
• Tablets
• Printers
• Flat-screen TVs
• Refrigerators
• Digital Still
Cameras
• Air-con
• Medical devices
• Lifelog
• HEMS
• BEMS
• Smart meters
Main Markets
COMMUNICATIONS
AUDIO & VISUAL / HOME AUTOMOTIVE
HEALTHCARE & MEDICAL ENERGY & ENVIRONMENT
COMPUTERS

Murata Electronics Oy:
Murata's MEMS Technology Center in Finland
In red all countries where Murata has factories, R&D centers and sales offices.
• Part of Murata since 2012
• Over 900 employees
• Global leader in low-g MEMS sensors
for automotive, healthcare and
industrial applications
• In-house 3D MEMS technology
(Development and Manufacturing)
14 May 2017
67

Recent M&As andAlliances
• Acquisition
of C&D Technologies
Power Electronics Division
(now Murata Power Solutions)
• Power Devices
• Acquisition
of VTI
Technologies
(now Murata
Electronics Oy)
• MEMS Sensors
• Acquisition
of Renesas
High
Power
Amplifier
Business
RF Monolithics
(now Murata Americas
RF Department)
• Wireless
Connectivity
Solutions
• Acquisition of • Capital &
Business
Alliance
with Ubiquitous
Corporation
• Software
• Acquisition of
Tokyo Denpa
Co., Ltd
• Crystal
Devices
• Acquisition of Peregrine
Semiconductor Corp.
• RF SOI products
• Acquisition
of NEC
MR Sensor
Business
• Acquisition
of Toko Inc.
• Coils
2007 2012 2013 2014 2016
• Acquisition
of IPDiAS.A.
(now Murata
Integrated Passive
SolutionsS.A.)
• 3D Silicon
Capacitors
• Acquisition
of Primatec Inc.
(now Ise Murata Manufacturing Co., Ltd.)
• liquid crystal polymer (LCP)
HOW TO BEST UTILIZE DIVERSITY?
14 May 2017
68

Ways of
thinking
Experience
Knowledge
Problem
solving
Interests
Values
Age
Physical
abilities
GenderEthnicity
Sexual
orientation
Race
Personality
Abilities
Communication
style
Demographic
diversity
Task
diversity
Different "sources" of diversity
Personality
15 May 2017
69
Diversity based on
demographics
Diversity based on
i.e. education and
experience with
huge impact on
way of working
Personality is
formed and
influenced by many
factors

Diversity & Inclusion at Murata
Diversity & Inclusion is key to success throughout the PMI
process and as continuous way of working.
DIFFERENT
OPINIONS
NEW IDEAS
14 May 2017
70

Our Vision: Stronger Together
Japan
Strong monozukuri know-how
High quality mindset
Teamwork culture
14 May 2017
71
+
Finland
Unique technologies
Experience in specific markets
Finnish way of working, "sisu"

First years after acquisition
2012 2013
• PMI process, integrating
the small, independent
company into big Murata
• With Murata
brand,
customer
expactations
get higher
2014
Challenges to meet
customer
expectations!
• Firefighting
14 May 2017
72

Revival Program to start
2015
• Learning teamwork culture from Murata Japan
• Benchmarking other Finnish companies
• Designing optimal
CFT
(Cross Functional Teams)
concept based on
the strengths of
both cultures
(Japan & Finland)
Revival Program
14 May 2017
73Copyright © Murata Manufacturing Co., Ltd. All rights reserved.

Revival Program – What we did
2015
• Improved leadership and middle management
style to better enable teams' performance
• Established cross-functional teams to focus on
the most critical issues
• Implemented new ways of working
2016
"war rooms" – daily task management – visualization – etc.
14 May 2017
74

Highlight: Decision Making, Power ToThe
Teams
15 May 2017 75
Phase Before After
Problem setting Task given by manager to
individual
Problem statement and
targets defined as a team
Plan Individual sets plan Balancing of various
options as a team
Execution; Data
acquisition
Individual gathers
everything he/she knows
Responsibilities spread to
various experts
Analysis Individual makes
judgement from own
perspective
Conclusions formed
based on wide expertise
as a team
Decision making Manager makes decision
based on presentation
material
Decision is made by well
informed experts

Revival Program – Excellent results!
2016 2017
PRODUC-
TION
R&D BUSI-NESS QUALITY ADMIN
• Excellent results in daily
operations
Started Management
level CFT
• Learn from Genba!
14 May 2017 10Copyright © Murata Manufacturing Co., Ltd. All rights reserved.

Our Vision Realized: Stronger Together
Japan
Strong monozukuri know-how
High quality mindset
Teamwork culture
14 May 2017 11Copyright © Murata Manufacturing Co., Ltd. All rights reserved.
+
Finland
Unique technologies
Experience in specific markets
Finnish way of working, "sisu"

Let´s have a coffee break -
in 15 min we will be back with our
panelists
Join to discussion on Twitter
#TFJapanDay

Panel discussion:
How to make successful market entry
Moderator: Mr. Jukka Viitanen,
CEO, Resolute HQ Inc.

The panelists share their
experiences about the market
and their secret recipe for
successful business in Japan.

Panelists:
Reaktor, Mr. Tuomas Routto, COO,
Murata Electronics Oy, Mr. Yuichiro
Hayata, Managing Director,
NAPA Group, Mr. Ilmo Kuutti,
President
Link-Motion, Ms. Kanae Kubota, Sales
and Business Development Director,
Japan

Closing remarks by
Mr. Jukka Siukosaari,
Ambassador,
Embassy of Finland, Tokyo

Let´s continue discussion on Twitter
#TFJapanDay
From our campaing site you can
download all presentations and photos
Webcast video can be found in Finpro´s
Youtube

We warmely Thank You all!
Follow us in social media
@FinproFI
@investinfinland
@OurFinland
Linkedin Finpro
Linkedin InvestinFinland
LinkedIn VisitFinland

Team Finland Japan Day 15.5.2017

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