Finnish lifestyle asia growth program introduction, calendar and member information.

1. Finnish Lifestyle Asia
Team Finland Growth Program

2. What is the Finnish Lifestyle Asia
Growth Program?
• A growth program targeting
Finnish lifestyle companies
including fashion and design
companies.
• Targeted activities for industrial
design & service design
companies in China
• Cooperation with Music
Finland, the Finnish Film
Foundation, Finnish Textile &
Fashion and the Ministry of
Foreign Affairs.
• Funded by the Ministry of
Economy and Employment.
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3. Why a Finnish Asia Lifestyle Growth
program?
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• The number of opportunities for Finnish Lifestyle
brands have increased steadily during the last two
years
• Large interest from Finnish Lifestyle brands: over
30 pre- registrations to growth program

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Target markets

5. Program Timeline
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Finnish Lifestyle
Asia is a three year
program.
The content and
activities of 2017
and 2018 will be
planned based on
feedback and
learnings from
2016.

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The program aims to:
• Enable market entry and continuous growth in Japan, South Korea & China
• Helping Finnish SMEs expand their networks in Japan, South Korea & China
• Raise awareness of Finnish Lifestyle brands in the target markets

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Method:
Networking paths for
opening or expanding
sales in South Korea,
Japan and China

8. Planned offline activities
• Market specific coaching and
sparring sessions with local experts
• Lifestyle matchmaking/B2B events
in the markets (linked with Team
Finland delegation trip when
possible)
• Asian selected buyer trips to Finland
to see the Finnish brands in their
authentic environment and to raise
the buyers’ awareness of Finland
and Finnish brands.
• Fact finding trips to markets
• Piloting showroom as market entry
model
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9. Q1 Q2 Q3 Q4
FINLAND Launch Event
China Showroom
session
Asia Coaching Day
Media visits
China Showroom session
follow-up
Members meeting at EARS
Music B2B visit
Japanese & Korean buyers
visit Finland (TBC)
Members meeting
ASIA Delegation trip to South
Korea & Japan
Minister Rehn
16-20.5
Sales accelerator-activities
in Japan
Showroom Execution
Hong Kong (TBC)
Showroom Execution
Shanghai, China (TBC)
Nordic Lifestyle event &
music event, South Korea
Fact Finding trip to
Japan/Tokyo Design
Week/IFFT Japan
Industrial/Service
design track
Service/Industrial design
workshop
Design Business fact-
finding trip to China
Creative Lifestyle Asia Calendar

10. Interested to join? Want to find out more?
• Annual full membership for SMEs is 1000€ and
covers free of charge participation to all
activities (Large companies 2000€).
• Companies can join individual activities but for
non-members there will be separate cost for
each event (500-1500€).
• For limited tracks covering only activities for
industrial design /service design and music
membership 500€
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11. Registration information/contact
Register to our program here:
http://www.exportfinland.fi/finnish-lifestyle-asia
Jonna Wibelius, Program Director, Finnish Lifestyle Asia
Email: Jonna.wibelius@finpro.fi
Mobile: +358 504 681 764
Katriina Mäkipää, Program Coordinator, Finnish Lifestyle Asia
Email: Katriina.Makipaa@finpro.fi
Mobile: +358 295 695 935
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