1. Go Green! Marketing Plan

2. Multi-media Advertisement Create cartoon animations which involve members to pass it on Television advertisement Banners Facebook Application Game Apple applications

3. GOAL! To increase awareness for global warming More customers to support the eco-friendly movement More applicants for membership To increase publicity and interact with the public. Encourage customers to contribute original designs

5. For a period of one monthURL of blog shop can be found Photo Gallery of products Interested customers can enquire by posting on our Facebook page Informed on newest updates

7. The design with the most ‘likes’ win

8. Different age group enters different category of competition

10. Funnel: Membership Regular Membership get 5% off every purchase. Every $10 spent, get 1 point $50 spent, get bonus 3 points Regular Membership Points above 20, upgraded to VIP membership V.I.P Membership gets more promotion and discount; Valid for 1 year If member convinces a friend to purchase a bag, they get 1 point

12. Only for those that join mailing listWeekly survey for customer’s feedback Increase in traffic of people participating in certain campaigns