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Restaurant Week Marketing Recap
- 2. MARKETING EFFORTS Websites Media Pitching Facebook Media Preview Event YouTube Media Partnership Email Sweepstakes Postcards Survey Total Budget of $2,400
- 3. WEBSITES Over 6,000 visits to website and landing page
- 4. FACEBOOK Supported by the 50,800 fans of FLWC
- 5. YOUTUBE 870 views and included on websites and emails
- 6. PRINT MATERIALS 7000 printed and distributed
- 7. MEDIA RELATIONS 3 Press Releases Twitter Outreach 1 Media Preview Event May 1 – June 22
- 8. MEDIA PARTNERSHIPS New York Cork Reports Edible Finger Lakes 684 sweepstakes entries
- 9. MEDIA COVERAGE 11 articles (print and online) 1 broadcast TV segment May 1 – June 22
- 10. SURVEY RESULTS Restaurant Survey Consumer Survey
- 11. RESTAURANT SURVEY Why did you participate? • Food/wine movement • New customers • Return customers
- 12. RESTAURANT SURVEY How was business? • 62.5% flat - up 5% • 25% up 16% or more • No restaurant was down
- 13. RESTAURANT SURVEY Total Lunches • Average 24.5 per restaurant • 305 lunches at 12 restaurants* • $7,600 value
- 14. RESTAURANT SURVEY Total Dinners • Average 67 per restaurant • 866 dinners at 13 restaurants* • $26,000 value
- 15. RESTAURANT SURVEY Total Dinners • Average 67 per restaurant • 866 dinners at 13 restaurants* • $26,000 value
- 16. RESTAURANT SURVEY How satisfied were you? • 63% yes • 100% Finger Lakes?
- 17. RESTAURANT SURVEY Will you participate in the future? • 63% yes • Allow different price points • 100% Finger Lakes?
- 18. RESTAURANT SURVEY Recommendations • 2 lunch courses / 3 dinner courses • vegetarian • more choices for each course • more than salad for first course
- 19. CONSUMER SURVEY How did you learn about RW? • FLWC email (80%) • website (FLWC/RW) • media
- 20. CONSUMER SURVEY Why did you attend RW? • Finger Lakes wine • Finger Lakes food • Support restaurants • Value not very important
- 21. CONSUMER SURVEY How satisfied where you? • 91.6% satisfaction rate
- 22. CONSUMER SURVEY Most visited restaurants • Red Newt Bistro • Bully Hill Restaurant • Veriasons Restaurants
- 23. CONSUMER SURVEY How likely are you to attend? • 92.3% yes • more restaurants • vegetarian options
- 24. CONSUMER SURVEY Expanding Restaurant Week • winery tours and tastings • casual afternoon reception • formal dinner
- 25. RECOMMENDATIONS October 22 – 29, 2012 2 course lunch / 3 course dinner Wine pairing (required) Vegetarian options Price range $15 - $50 100% Finger Lakes Farm / winery tasting event $100 / $200 plus gift certificate