Social Media Course 2012 MASTER MAPI LiveTheSport Global Channel Study

1. FindYourMovie
Joseph Charlot – Anton Monjon

2. How to promote movies
through Social Medias?

3. Plan
I. Using Social Networks
II. Using Video Channels

4. I. Using Social Networks
Which
ones?

5. I. Using Social Networks
Facebook
is going to reach
1 Billion
Users in 2012

6. I. Using Social Networks
How?
 Open Graph
 Facebook Page
 Like Button

7. I. Using Social Networks
Twitter
The most
influential
social network

8. I. Using Social Networks
How? Twitter
 Create an account
 Start following company and people
around movie business
 Tweet regularly about FindYourMovie
(podcast, news, …)

9. I. Using Social Networks
Google+
A promising
mix of Twitter
and Facebook

10. I. Using Social Networks
How? Google+
 +1 button on our news/podcast
 Google+ Page
 Share movie related content
 Add to your circle movie related
people or companies

11. I. Using Social Networks
We can
recommend a
movie to watch
through :

12. II. Using Video Channels
490 million unique users every month
The largest and most used online video provider
81% of internet users watch online videos
On average, 173 video per month

13. II. Using Video Channels
Main competitor of YouTube
French, 128 th most watch site

14. II. Using Video Channels
New on the market
Getting more and more audiance
Used a lot by artists
HQ videos

15. II. Using Video Channels
Solutions to promote videos on those medias:
 Create your own video channel, easier for followers
and subscribers
 Have a strong visual
Identity
 Make videos that bring,
teach something new:
reviews, tutorials, tips, advices…
 Be short, be concise, long videos don’t attract viewers

16. II. Using Video Channels
 Be an expert in your domaine
 Post regulary in order to create expectation, an
event, even an addiction
 Go live! Select a theme and make a video
answering live to few viewer’s questions
through a chat.
 Make interactive videos
 Promote them, on blogs, sites, link them
whenever you can.

17. II. Using Video Channels
Advantages
Access to statistics
Proximity with the audiance Easy sharing
Easy rating

18. Any questions?