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MindRocket Media Group Capabilities Deck

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MindRocket Media Group Capabilities Deck

As experts in K-20 education and workforce training thought leadership, our team can effectively help you communicate and execute your organizational vision. By engaging in our holistic “Customer Journey” approach we help you connect with the right target audience making every word and every moment count. We connect the dots from messaging to sales and operations by drawing upon current domain expertise and industry experience while leveraging our well-established industry relationships. We are experts in organizational growth strategies, audience communications, media production, and networking. We remove artificial barriers to provide integrated strategies and support that positively impact end-to-end product lifecycles in K-20 education and workforce and education technology.

As experts in K-20 education and workforce training thought leadership, our team can effectively help you communicate and execute your organizational vision. By engaging in our holistic “Customer Journey” approach we help you connect with the right target audience making every word and every moment count. We connect the dots from messaging to sales and operations by drawing upon current domain expertise and industry experience while leveraging our well-established industry relationships. We are experts in organizational growth strategies, audience communications, media production, and networking. We remove artificial barriers to provide integrated strategies and support that positively impact end-to-end product lifecycles in K-20 education and workforce and education technology.

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MindRocket Media Group Capabilities Deck

  1. 1. Page 1 Voice | Vision | Strategy | Technology | Community | Insight | Influence
  2. 2. Page 2 We put you in control of the mission.
  3. 3. Page 3 With a foundation built on years of experience and broad expertise within the education industry, we help grow your business. Our market knowledge, progressive strategies, and well-established relationships allow us to influence, support, and represent the change-makers who drive the business of education across the U.S. and abroad. We leverage the power of community and influential storytelling to develop strategic content that differentiates your company facilitates product and service market adoption allowing you to acquire customers. No matter where you fall on the spectrum from nonprofit to startup to publicly traded company, our team is here to help move you from obstacles to growth opportunities. A strategic education advisory and multi- channel digital marketing firm
  4. 4. Page 4 We work with you to scale your message across the multiple channels required to reach your audience. Our team focuses on your customer journey from the first interaction, to purchase, and beyond. Our approach breaks down the arbitrary barriers between service areas as we aim to provide integrated solutions to your challenges. That focuses on the customer We’ve assembled the best team to comprehensively scale and grow your business by focusing on product and service market adoption. Everyone at MindRocket Media Group brings unique experience and expertise in the education industry and in the functional areas most relevant to you to help you meet your goals. Working with us, you get access to the combined talents of our entire team. With an exceptionally talented team
  5. 5. Page 5 Value Propositions Acquisition Engagement Retention Expansion The customer journey Relevant, timely well differentiated and communicated product and service value Strategies and calls to action that prompt organizations and individuals to buy Frictionless product and support offerings with ample communication Pleasant and meaningful communications and interactions to surprise and delight Communications and data that prompts buyers to expand their relationship
  6. 6. Page 6 We are “Master Storytellers” that help clients grow and scale their business along “The Customer Journey” • Thought leadership • Brand building and optimization • Go-to-Market enablement • Product positioning/messaging • Sales enablement • Demand generation • Strategic marketing • Performance marketing • Enrollment marketing • Marketing automation • Conversion marketing • LTV/Up and cross-sell marketing • Retention marketing • Media production and editing • Public relations • Content development • Multi-channel strategies • Promotions and publishing • Website messaging and design • SEO/SEM Digital strategies • Community building • Editorial direction • Web and digital strategies • Growth sales strategy • Social monitoring and management • Webinar promotions and facilitation
  7. 7. Page 7 Our team has worked with and for many of the leading organizations in K-20 education. Our previous employers, clients and partners include: Our Experience
  8. 8. Page 8 Our Work Has Appeared In: With exclusive relationships and global media representations. The connections you need are not our contacts; they are our colleagues.
  9. 9. Page 9 Content Strategies Influencer and thought leadership positions that express value. Example End to End Results Driven Services SEO, SEM, Paid, Digital Email Marketing and Display Ads. Social community messaging – LinkedIn, Facebook, Instagram, Twitter. Performance Marketing Community Building Marketing Automation Hubspot, Salesforce automated marketing interactions and workflows. Relevant and pertinent strategies to interact and influence a specific audience. Keep your customers happy and engaged and encourage expansion through upsells and cross-sells Editorial Direction Retention Marketing
  10. 10. Page 10 Search Engine Management SEO and PPC management Email Single send, drip, and nurture campaigns Content Marketing Provides the “what” for inbound marketing efforts Branding Implementation of brand guidelines Web Development Digital marketing and website must work together. Social Media Organic and paid campaigns From first touch, to lead generation, to building a customer relationship:
  11. 11. Page 11 How everything works together Branding Company needs a full rebrand to better attract their audience and share their value proposition. Amplification Social media and email marketing campaigns can now further expand the reach of messaging. Content Marketing Messaging and content developmnt work is done in tandem with brand exploration. Website Development Brand and messaging are interpreted into website development. SEM SEO work and keyword advertising can now build out the success of the new website. Content Marketing Messaging and content development work is done at the front end to ensure outstanding communication of the campaign. Social Media Tandem to email marketing efforts, social amplification of the campaign begins when the pieces are ready to be publicized. Branding If the campaign requires branding and design, it can be done as soon as language and messaging are complete. Website and SEM Landing pages, keywords, Google ads, and more are ready to launch when messaging and design are complete. Email Marketing With the website updated to reflect the campaign, emails are developed and prepared to launch in whatever sequence is required. Holistic campaign development
  12. 12. Page 12 From Strategy to Website Development (Design, Deploy, Scale)
  13. 13. Page 13 Marketing automation, sales acquisition funnels and email campaigning
  14. 14. Page 14 Performance marketing and campaign tracking Facebook Pixel and Ad Manager Google Analytics, Tag Manager, SEO, Google Ads. UTM Codes Our team maintains a key focus on campaign performance management against the cuetomer journey, adding marketing attributions and measuring network and community growth, user interactions, social engagements, advertising impressions, keyword performance and more, and then modifying and adjusting messaging and scheduling to best facilitate our client's product and service market adoption.
  15. 15. Page 15 Social bytes: video interviews and podcasts (click to play examples)
  16. 16. Page 16 White papers, infographics and collateral
  17. 17. Page 17 Product promotions and tutorials (click to play examples)
  18. 18. Page 18 Social media quote graphics
  19. 19. Page 19 Unique editorials and media Through our editorial platforms and custom podcast series, we've helped companies and organizations of all sizes to consistently build their brand by reaching and engaging their key audiences. • Website build • Ecommerce integration • Web analytics • Social media marketing • Audience selection • Marketing automation • SEO/SEM planning • KPI development • Funnel metrics • Data visualization • Lead to Close and technical capabilities (click to play example)
  20. 20. Page 20 A unique global web property • 2,000 + articles • 170 contributing authors • 19 Featured Columnists • 425+ articles from authors at outside news outlets including NPR, BBC, PBS, Reuters, USA Today, Hechinger Report, ABC News, US News & World Report, Forbes, Washington Post, HuffPost, The Atlantic, St. Louis Post, The Telegraph, Fortune, Tech Crunch, eSchool News, Education World, EdWeek, The Economist, Entrepreneur, THE Journal, Wall street Journal, New York Times, Chicago Tribune, The Independent, Time, The Star, Quartz, LA Times and more EdCircuit Fast facts http://www.edcircuit.com
  21. 21. Page 21 Voice | Vision | Strategy | Technology | Community | Insight | Influence

Hinweis der Redaktion

  • Integrated and scaled solutions

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