IKKI Open Coffee Brussels @TheLOFT Brussels : Je me lance : comment confronter mon plan financier avec la réalité ? 2/3/2012

1. Je me lance!
Comment confronter mon plan
financier avec la réalité ?
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2. Creativity
level
Finance & Accounting
level
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3. Martin van Wunnik
Xavier Corman
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4. This presentation is available for free:
http://coworkingbrussels.com/blog/
http://www.slideshare.net/FinanceCoach24
http://www.slideshare.net/xaviercorman
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5. Creativity level
1.000 EUR
21% VAT
(quarterly or monthly refund)
Cash out: 1.210 EUR
Cash in: 210 EUR (>3m)
Investments
Profit impact: 200 EUR over 5y
Cost
Profit impact: 1.000 EUR
Finance & Accounting
level
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6. http://www.monstarterkit.be/bzplan.cfm
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7. 7

8. Why a Financial Plan ?
If you don't think about the future,
you cannot have one.
John Golsworthy
where you want to go
You need to know
how you are supposed to get there
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9. Accounting: notions
• Balance Sheet – Bilan – Balans
• Profit & Loss – Compte de résultat – Winst-en Verliesrekening
• Cash-flow – Trésorerie – Schatkist
• Financial Plan – Plan financier – Financieel Plan
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10. Accounting: Balance Sheet
ACTIVE PASSIVE
Equity + Reserves
(Capital/Kapitaal)
Non Current Assets
(Actifs Immobilisés/
Vast Activa)
LT Debts
Current Assets
(Actifs circulants/
Vlottend Activa) ST Debts
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11. Accounting: Profit & Loss (P&L)
COGS (Cost of Sales)
Personnel Costs
General Expenditures
Revenues (Sales…)
Depreciation
Financial cost
Profit
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12. Financial Plan
Content
– Assumptions
– Profit & Loss
– Balance Sheet / Investment
– Cash-Flow -> Cash needed
– Valuation of the project
– Profitability / return of the project
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13. Financial Plan in 10 min
• Don’t waste your time in developing a huge
financial plan before to be sure that your
project is viable !
• In many case, in less than 10 minutes, you can
see if your idea worst something.
• How to make a very quick financial plan ?
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14. Financial Plan in 10 min /questions
What are your revenues ?
What are your costs ?
What are your investments ?
How many persons for your project ?
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15. Prerequisites & Assumptions
• Financial plan for 3 to 5 years
• Monthly or Quarterly base
• Excel or Calc is your friend
• Start by listing your main assumptions
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16. Tips for assumptions
• Office: 25 m²/person
• EUR 100/m²/year + 15 % for maintenance
[ or COWORKING !]
• Insurances: 1 % of revenues
• Marketing: define a % of revenues + starting
investment
• Don’t forget lawyers, accountant, social
secretary, office supplies…
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17. • Car leasing : 300 – 800 EUR per month
• Salary : Gross monthly x 19,2 = Yearly cost
• Revenues: worst-case & best-case
– First 3-6 months: 0 EUR
– Maximum ‘billable’ hours per day
(one-off events, holidays, prospecting, etc...)
• Own salary : “0 EUR” different ‘hats’
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18. Financial Plan / Profit & Loss
Revenues (Sales…)
COGS (Cost of Sales)
General Expenditures
COSTS
Personnel Costs
Financial cost
Depreciation CASH
CASH-FLOW IF NEGATIVE DRAIN
Profit
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19. Required Cash-Flow
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20. CASH
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21. Hats/Personalities
Founders:
3 years responsibility
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22. How to finance your start-up ?
Equity
LT Debts
ST Debts
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23. Questions & Answers
Free download:
http://coworkingbrussels.com/blog/
http://www.slideshare.net/xavierCorman
http://www.slideshare.net/FinanceCoach24.com
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