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Management Information
Systems -- Chap. 3
By: Filmon HabtemichaelBy: Filmon Habtemichael
2
Information Systems, Organizations,Information Systems, Organizations,
Management, and StrategyManagement, and Strategy
3.1 Organizations & Information System3.1 Organizations & Information System
3.2 The Changing Role of Information3.2 The Changing Role of Information
Systems in OrganizationsSystems in Organizations
3.3 Managers, Decision Making, and3.3 Managers, Decision Making, and
Information SystemsInformation Systems
3.4 Information Systems and Business3.4 Information Systems and Business
StrategyStrategy
Chap. 3
3
3.1 Organizations & Information System3.1 Organizations & Information System
 Technical Definition:
Stable, Formal, Social Structure
 Takes Resources From
Environment
 Processes Them
 To Produce Outputs
ORGANIZATION
 Capital and labor (the primary production factors provided by the
environment) are transformed by the firm through the production
process into products and services (outputs to the environment).
 The products and services are consumed by the environment, which
supplies additional capital and labor as inputs in the feedback loop.
 This definition of organizations is powerful and simple, but it is not
very descriptive or even predictive of real-world organizations
4
 Technical Microeconomic Definition:
5
Fig 3-2: The Technical view of Organizations .
3.1 Organizations & Information System3.1 Organizations & Information System
6
 Behavioral Definition :
 A collection of rights, privileges, obligations, and
responsibilities that is delicately balanced over a
period of time through conflict and conflict
resolution
Collection Of
 Rights, Privileges, Obligations,
Responsibilities
 Delicately Balanced
 Conflict Resolution
3.1 Organizations & Information System3.1 Organizations & Information System
How do these definitions of organizations relate to
information system technology?
 A technical view of organizations encourages us to focus on the way inputs are
combined into outputs when technology changes are introduced into the company.
Technological change requires changes in who owns and controls information, who has
the right to access and update that information, and who makes decisions about whom,
when, and how.
 But the more realistic behavioral definition of an organization suggests that building
new information systems or rebuilding old ones involves much more than a technical
rearrangement of machines or workers—that some information systems change the
organizational balance of rights, privileges, obligations, responsibilities, and feelings
that has been established over a long period of time.
 The technical and behavioral definitions of organizations are not contradictory.
Indeed, they complement each other: The technical definition tells us how thousands of
firms in competitive markets combine capital, labor, and information technology,
whereas the behavioral model takes us inside the individual firm to see how that
technology affects the organization’s inner workings.
7
8
Fig 3-1: The Two-way relationship b/w Organizations and I.S.
3.1 Organizations & Information System3.1 Organizations & Information System
MEDIATING FACTORS:MEDIATING FACTORS:
EnvironmentEnvironment
CultureCulture
StructureStructure
Standard ProceduresStandard Procedures
Business ProcessesBusiness Processes
PoliticsPolitics
ManagementManagement
Decisions ChanceDecisions Chance
ORGANIZATIONSORGANIZATIONS INFORMATIONINFORMATION
TECHNOLOGYTECHNOLOGY
Organizational environments
 Organizations and environments have a reciprocal
relationship
 Organizations are open to, and dependent on, the social
and physical environment
 Organizations can influence their environments
 Alliances to political process, Advertise to influence customers
 Environments generally change faster than organizations
 Information systems can be an instrument of
environmental scanning, act as a lens
 The inertia in the SOP, the political conflicts, and the threat to closely held
cultural values inhibit change
9
10
Organization & Its Environment
3.1 Organizations & Information System3.1 Organizations & Information System
Figure 3-4
Organizational politics
 Divergent viewpoints lead on resource, reward
and punishment
 Results in struggle, competition, & conflict
 Political resistance greatly hampers
organizational change
 Significant changes in goals, procedures,
productivity, and personnel are politically
charged and will elicit serious political
opposition.
11
Organizational culture
 Encompasses set of assumptions that define goal
and product
 What products the organization should produce
 How and where it should be produced
 For whom the products should be produced
 May be powerful unifying force as well as
restraint on change
12
13
Structural Characteristics of All
Organizations
 Clear Division Of Labor
 Hierarchy
 Explicit Rules & Procedures
 Impartial Judgments
 Technical Qualifications
 Maximum Organizational Efficiency
3.1 Organizations & Information System3.1 Organizations & Information System
14
Common Features of Organizations
 Formal Structure
 Standard Operating Procedures
 Politics
 Culture
3.1 Organizations & Information System3.1 Organizations & Information System
15
Unique Features of Organizations
 Organizational Types
 Environments, Goals, Power
 Constituencies, Function
 Leadership, Tasks
 Technology
 Business Processes(Particular ways in which work is
organized, coordinated, and focused to produce a valuable products and services
3.1 Organizations & Information System3.1 Organizations & Information System
Adhocracy – a
selectively
decentralized
form of
organization that
emphasizes the
support staff and
mutual adjustment
among people
Simple Structure – a
centralized form of
organization that
emphasizes the upper
echelon and direct
supervision
Machine Bureaucracy –
a moderately
decentralized form of
organization that
emphasizes the
technical staff and
standardization of
work processes
Divisional Form – a
moderately decentralized
form of organization
that emphasizes the
middle level and
standardization of outputs
Professional
Bureaucracy –
a decentralized
form of
organization that
emphasizes the
operating level
and standardization
of skills
Structural
Configurations
of
Organizations
Kyle P
17
Mintzberg’s five types of organizational structure
18
Table 3-3: Summary of Salient Features of Organizations.
3.1 Organizations & Information System3.1 Organizations & Information System
19
Fig 3-5: Information Technology Services.
3.2 The Changing Role of Info Systems In Organizations3.2 The Changing Role of Info Systems In Organizations
20
How Information Systems affect Organizations
The Impact of Information Systems onThe Impact of Information Systems on
OrganizationOrganization
 Reduces
 Operating costs
 Reduces
 Organizational size
– middle managers
– clerical workers
3.2 The Changing Role of Info Systems In Organizations3.2 The Changing Role of Info Systems In Organizations
21
 Changes
 Organizational Structure
– decentralize
– less reliance on SOPs
 Increase
 Information and knowledge workers
 Self- guided workers
– information access: automated,
timeliness, and accuracy
 Shortens
 Decision Making Process
3.2 The Changing Role of Info Systems In Organizations3.2 The Changing Role of Info Systems In Organizations
How Information Systems affect Organizations
22
How Organizations Affect Information
Systems ?
 Decisions about
The Role of information systems
 Decisions about
The Computer Package :
- Who delivers information technology services ?
 Decisions about
Why information systems are built ?
3.2 The Changing Role of Info Systems In Organizations3.2 The Changing Role of Info Systems In Organizations
23
Fig 3-8: Organizational Resistance and the mutually adjusting
relationship between technology and the organization.
3.2 The Changing Role of Info Systems In Organizations3.2 The Changing Role of Info Systems In Organizations
24
Internet & Organizations
 The internet increase the
■ Accessibility
■ Storage
■ Distribution of Info & Knowledge
 For organizations
■ Lowering the transaction and agency
costs
3.2 The Changing Role of Info Systems In Organizations3.2 The Changing Role of Info Systems In Organizations
◆
25
Role Of Managers
 Classical Descriptions of Management
Describe functions-
plan, organize, coordinate, decide,
control
 Behavioral Models
Based on observations of managers
on the job
3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
26
 Behavioral model of management
activities :
 High-volume, High-speed work
 Variety, Fragmentation, Brevity
 Issue preference current, ad hoc,
specific
 Contacts, complex web of interactions
 Strong preference for verbal media
 Control of the agenda
What Managers Do ?
3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
27
Managerial Roles: Mintzberg (1971)
 Interpersonal roles
 Figurehead
 Leader
 Liaison
 Informational roles
 Nerve center
 Disseminator
 spokesperson
3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
28
Managerial Roles: Mintzberg (1971)
 Decisional roles
 Entrepreneur
 Disturbance handler
 Resource allocator
 Negotiator
3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
29
How information systems can benefit
managers ?
 What managers do ?
 What information managers need for
decision making ?
 How decisions are made ?
 What kinds of decisions can be
supported by formal information
systems ?
◇◇
3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
30
3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
31
Levels of Decision MakingLevels of Decision Making
Operational
control
Operational
control
Knowledge-
level decision
making
Knowledge-
level decision
making
Management
control
Management
control
Strategic
decision
making
Strategic
decision
making
3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
32
Decisions are classified as:Decisions are classified as:
 Unstructured:Unstructured:
Non routineNon routine, decision maker provides, decision maker provides
judgment, evaluation, and insightsjudgment, evaluation, and insights intointo
problem definition,problem definition, no agreed-uponno agreed-upon
procedureprocedure for decision makingfor decision making
 Structured:Structured:
Repetitive, routine, handled using a definiteRepetitive, routine, handled using a definite
procedureprocedure
3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
33
Fig. 3-9: Different kinds of information systems at the various
organization levels support different types of
decisions.
TPS
OAS MIS
KWS
DSS
ESS
ORGANIZATIONAL LEVEL
TYPE OF
DECISION OPERATIONAL KNOWLEDGE MANAGEMENT STRATEGIC
STRUCTURED ACCOUNTS
RECEIVABLE
ELECTRONIC PRODUCTION
SCHEDULING COST OVERRUNS
SEMI- BUDGET
STRUCTURED PREPARATION
PROJECT
SCHEDULING
FACILITY
LOCATION
UNSTRUCTURED PRODUCT DESIGN NEW PRODUCTS
NEW MARKETS
3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
34
Fig 3-10: The decision making process.
3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
35
Stages of Decision Making
 Intelligence :
Collect information; identify problem
 Design :
Conceive alternatives; select criteria
 Choice :
Use criteria to evaluate alternatives; select
 Implementation:
Put decision into effect; allocate resources;
control
3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
36
Management ChallengesManagement Challenges
Unstructured nature of important decisions
Diversity of managerial roles
Complexity of decision making
3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
37
Strategic Information Systems
( S.I.S )
 Computer systems at any level of the
organization that change
The goals, operations, products, services,
or environmental relationships, to
help the organization gain a competitive
advantage .
3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy
38
Fig. 3-15: Porter’s competitive
forces model
3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy
39
Competitive forces model
 Model used to describe the interaction
of external influences, specially threats
and opportunities, that affect an
organization’s strategy and ability to
compete.
3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy
◆
40
Four basic Competitive StrategiesFour basic Competitive Strategies
Product
Differentiation
Product
Differentiation
Focused
Differentiation
Focused
Differentiation
Tight Linkages
to customers
& suppliers
Tight Linkages
to customers
& suppliers
Low-cost
producer
Low-cost
producer
New & Unique
Products and
Services
•ATM by Citibank
•C-M-A by Merrill
Lynch
New Market Niches
for specialized
Products or Services
•Sears Roebuck
•American Express
“Lock” customers &
Suppliers ;
Raises Switching
Costs
• Federal Express
• Baxter International
• Wizard by Avis
• C-R-S by
Wal-Mart
• Yield mgmt by
Airlines
3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy
41
 Data-mining
Analysis of large pools of data to find patterns andpatterns and
rulesrules that can be used to guide decision making
and to predict future behaviorto predict future behavior.
 Switching Costs
The expense a customer or company incursThe expense a customer or company incurs in lost
time and expenditure of resources when changingwhen changing
fromfrom one suppliersupplier or system to a competing
supplier or system.
3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy
Competitive forces model
42
Fig. 3-13: Stockless inventory compared to traditional and just-
in-time supply methods.
3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy
◆
43
Value Chain model
 Model that highlights the primary or support
activities that add a margin of value to a
firm’s products or services where
information systems can best be applied to
achieve a competitive advantage.
3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy
 Primary ActivitiesPrimary Activities
Activities most directly related to the production and
distribution of a firm’s products or services .
 Support ActivitiesSupport Activities
Activities that make the delivery of a firm’s primary activities
possible. Consists of the organization’s infrastructure, human
resources, technology, and procurement.
44
3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy
Figure 3-11
45Figure 3-14
Business-Level StrategyBusiness-Level Strategy
3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy
46
StrategicStrategic
InformationInformation
SystemsSystems
StrategicStrategic
InformationInformation
SystemsSystems
Competitive
Forces Model
The Value
Chain Model
3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy
47
What managers should do ?
 How is the industry currently using
information systems ?
 Can significant strategic opportunities
be gained by introducing new
information system technology ?
3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy
48
 What is the current business strategic
plan, and how does that plan mesh
with the current strategy for
information services ?
 Does the firm have the technology and
capital required to develop a strategic
information systems initiative ?
3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy
What managers should do ?

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Mis chapter 3

  • 1. 1 Management Information Systems -- Chap. 3 By: Filmon HabtemichaelBy: Filmon Habtemichael
  • 2. 2 Information Systems, Organizations,Information Systems, Organizations, Management, and StrategyManagement, and Strategy 3.1 Organizations & Information System3.1 Organizations & Information System 3.2 The Changing Role of Information3.2 The Changing Role of Information Systems in OrganizationsSystems in Organizations 3.3 Managers, Decision Making, and3.3 Managers, Decision Making, and Information SystemsInformation Systems 3.4 Information Systems and Business3.4 Information Systems and Business StrategyStrategy Chap. 3
  • 3. 3 3.1 Organizations & Information System3.1 Organizations & Information System  Technical Definition: Stable, Formal, Social Structure  Takes Resources From Environment  Processes Them  To Produce Outputs ORGANIZATION
  • 4.  Capital and labor (the primary production factors provided by the environment) are transformed by the firm through the production process into products and services (outputs to the environment).  The products and services are consumed by the environment, which supplies additional capital and labor as inputs in the feedback loop.  This definition of organizations is powerful and simple, but it is not very descriptive or even predictive of real-world organizations 4  Technical Microeconomic Definition:
  • 5. 5 Fig 3-2: The Technical view of Organizations . 3.1 Organizations & Information System3.1 Organizations & Information System
  • 6. 6  Behavioral Definition :  A collection of rights, privileges, obligations, and responsibilities that is delicately balanced over a period of time through conflict and conflict resolution Collection Of  Rights, Privileges, Obligations, Responsibilities  Delicately Balanced  Conflict Resolution 3.1 Organizations & Information System3.1 Organizations & Information System
  • 7. How do these definitions of organizations relate to information system technology?  A technical view of organizations encourages us to focus on the way inputs are combined into outputs when technology changes are introduced into the company. Technological change requires changes in who owns and controls information, who has the right to access and update that information, and who makes decisions about whom, when, and how.  But the more realistic behavioral definition of an organization suggests that building new information systems or rebuilding old ones involves much more than a technical rearrangement of machines or workers—that some information systems change the organizational balance of rights, privileges, obligations, responsibilities, and feelings that has been established over a long period of time.  The technical and behavioral definitions of organizations are not contradictory. Indeed, they complement each other: The technical definition tells us how thousands of firms in competitive markets combine capital, labor, and information technology, whereas the behavioral model takes us inside the individual firm to see how that technology affects the organization’s inner workings. 7
  • 8. 8 Fig 3-1: The Two-way relationship b/w Organizations and I.S. 3.1 Organizations & Information System3.1 Organizations & Information System MEDIATING FACTORS:MEDIATING FACTORS: EnvironmentEnvironment CultureCulture StructureStructure Standard ProceduresStandard Procedures Business ProcessesBusiness Processes PoliticsPolitics ManagementManagement Decisions ChanceDecisions Chance ORGANIZATIONSORGANIZATIONS INFORMATIONINFORMATION TECHNOLOGYTECHNOLOGY
  • 9. Organizational environments  Organizations and environments have a reciprocal relationship  Organizations are open to, and dependent on, the social and physical environment  Organizations can influence their environments  Alliances to political process, Advertise to influence customers  Environments generally change faster than organizations  Information systems can be an instrument of environmental scanning, act as a lens  The inertia in the SOP, the political conflicts, and the threat to closely held cultural values inhibit change 9
  • 10. 10 Organization & Its Environment 3.1 Organizations & Information System3.1 Organizations & Information System Figure 3-4
  • 11. Organizational politics  Divergent viewpoints lead on resource, reward and punishment  Results in struggle, competition, & conflict  Political resistance greatly hampers organizational change  Significant changes in goals, procedures, productivity, and personnel are politically charged and will elicit serious political opposition. 11
  • 12. Organizational culture  Encompasses set of assumptions that define goal and product  What products the organization should produce  How and where it should be produced  For whom the products should be produced  May be powerful unifying force as well as restraint on change 12
  • 13. 13 Structural Characteristics of All Organizations  Clear Division Of Labor  Hierarchy  Explicit Rules & Procedures  Impartial Judgments  Technical Qualifications  Maximum Organizational Efficiency 3.1 Organizations & Information System3.1 Organizations & Information System
  • 14. 14 Common Features of Organizations  Formal Structure  Standard Operating Procedures  Politics  Culture 3.1 Organizations & Information System3.1 Organizations & Information System
  • 15. 15 Unique Features of Organizations  Organizational Types  Environments, Goals, Power  Constituencies, Function  Leadership, Tasks  Technology  Business Processes(Particular ways in which work is organized, coordinated, and focused to produce a valuable products and services 3.1 Organizations & Information System3.1 Organizations & Information System
  • 16. Adhocracy – a selectively decentralized form of organization that emphasizes the support staff and mutual adjustment among people Simple Structure – a centralized form of organization that emphasizes the upper echelon and direct supervision Machine Bureaucracy – a moderately decentralized form of organization that emphasizes the technical staff and standardization of work processes Divisional Form – a moderately decentralized form of organization that emphasizes the middle level and standardization of outputs Professional Bureaucracy – a decentralized form of organization that emphasizes the operating level and standardization of skills Structural Configurations of Organizations Kyle P
  • 17. 17 Mintzberg’s five types of organizational structure
  • 18. 18 Table 3-3: Summary of Salient Features of Organizations. 3.1 Organizations & Information System3.1 Organizations & Information System
  • 19. 19 Fig 3-5: Information Technology Services. 3.2 The Changing Role of Info Systems In Organizations3.2 The Changing Role of Info Systems In Organizations
  • 20. 20 How Information Systems affect Organizations The Impact of Information Systems onThe Impact of Information Systems on OrganizationOrganization  Reduces  Operating costs  Reduces  Organizational size – middle managers – clerical workers 3.2 The Changing Role of Info Systems In Organizations3.2 The Changing Role of Info Systems In Organizations
  • 21. 21  Changes  Organizational Structure – decentralize – less reliance on SOPs  Increase  Information and knowledge workers  Self- guided workers – information access: automated, timeliness, and accuracy  Shortens  Decision Making Process 3.2 The Changing Role of Info Systems In Organizations3.2 The Changing Role of Info Systems In Organizations How Information Systems affect Organizations
  • 22. 22 How Organizations Affect Information Systems ?  Decisions about The Role of information systems  Decisions about The Computer Package : - Who delivers information technology services ?  Decisions about Why information systems are built ? 3.2 The Changing Role of Info Systems In Organizations3.2 The Changing Role of Info Systems In Organizations
  • 23. 23 Fig 3-8: Organizational Resistance and the mutually adjusting relationship between technology and the organization. 3.2 The Changing Role of Info Systems In Organizations3.2 The Changing Role of Info Systems In Organizations
  • 24. 24 Internet & Organizations  The internet increase the ■ Accessibility ■ Storage ■ Distribution of Info & Knowledge  For organizations ■ Lowering the transaction and agency costs 3.2 The Changing Role of Info Systems In Organizations3.2 The Changing Role of Info Systems In Organizations ◆
  • 25. 25 Role Of Managers  Classical Descriptions of Management Describe functions- plan, organize, coordinate, decide, control  Behavioral Models Based on observations of managers on the job 3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
  • 26. 26  Behavioral model of management activities :  High-volume, High-speed work  Variety, Fragmentation, Brevity  Issue preference current, ad hoc, specific  Contacts, complex web of interactions  Strong preference for verbal media  Control of the agenda What Managers Do ? 3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
  • 27. 27 Managerial Roles: Mintzberg (1971)  Interpersonal roles  Figurehead  Leader  Liaison  Informational roles  Nerve center  Disseminator  spokesperson 3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
  • 28. 28 Managerial Roles: Mintzberg (1971)  Decisional roles  Entrepreneur  Disturbance handler  Resource allocator  Negotiator 3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
  • 29. 29 How information systems can benefit managers ?  What managers do ?  What information managers need for decision making ?  How decisions are made ?  What kinds of decisions can be supported by formal information systems ? ◇◇ 3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
  • 30. 30 3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
  • 31. 31 Levels of Decision MakingLevels of Decision Making Operational control Operational control Knowledge- level decision making Knowledge- level decision making Management control Management control Strategic decision making Strategic decision making 3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
  • 32. 32 Decisions are classified as:Decisions are classified as:  Unstructured:Unstructured: Non routineNon routine, decision maker provides, decision maker provides judgment, evaluation, and insightsjudgment, evaluation, and insights intointo problem definition,problem definition, no agreed-uponno agreed-upon procedureprocedure for decision makingfor decision making  Structured:Structured: Repetitive, routine, handled using a definiteRepetitive, routine, handled using a definite procedureprocedure 3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
  • 33. 33 Fig. 3-9: Different kinds of information systems at the various organization levels support different types of decisions. TPS OAS MIS KWS DSS ESS ORGANIZATIONAL LEVEL TYPE OF DECISION OPERATIONAL KNOWLEDGE MANAGEMENT STRATEGIC STRUCTURED ACCOUNTS RECEIVABLE ELECTRONIC PRODUCTION SCHEDULING COST OVERRUNS SEMI- BUDGET STRUCTURED PREPARATION PROJECT SCHEDULING FACILITY LOCATION UNSTRUCTURED PRODUCT DESIGN NEW PRODUCTS NEW MARKETS 3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
  • 34. 34 Fig 3-10: The decision making process. 3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
  • 35. 35 Stages of Decision Making  Intelligence : Collect information; identify problem  Design : Conceive alternatives; select criteria  Choice : Use criteria to evaluate alternatives; select  Implementation: Put decision into effect; allocate resources; control 3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
  • 36. 36 Management ChallengesManagement Challenges Unstructured nature of important decisions Diversity of managerial roles Complexity of decision making 3.3 Managers, Decision Making, and Information Systems3.3 Managers, Decision Making, and Information Systems
  • 37. 37 Strategic Information Systems ( S.I.S )  Computer systems at any level of the organization that change The goals, operations, products, services, or environmental relationships, to help the organization gain a competitive advantage . 3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy
  • 38. 38 Fig. 3-15: Porter’s competitive forces model 3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy
  • 39. 39 Competitive forces model  Model used to describe the interaction of external influences, specially threats and opportunities, that affect an organization’s strategy and ability to compete. 3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy ◆
  • 40. 40 Four basic Competitive StrategiesFour basic Competitive Strategies Product Differentiation Product Differentiation Focused Differentiation Focused Differentiation Tight Linkages to customers & suppliers Tight Linkages to customers & suppliers Low-cost producer Low-cost producer New & Unique Products and Services •ATM by Citibank •C-M-A by Merrill Lynch New Market Niches for specialized Products or Services •Sears Roebuck •American Express “Lock” customers & Suppliers ; Raises Switching Costs • Federal Express • Baxter International • Wizard by Avis • C-R-S by Wal-Mart • Yield mgmt by Airlines 3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy
  • 41. 41  Data-mining Analysis of large pools of data to find patterns andpatterns and rulesrules that can be used to guide decision making and to predict future behaviorto predict future behavior.  Switching Costs The expense a customer or company incursThe expense a customer or company incurs in lost time and expenditure of resources when changingwhen changing fromfrom one suppliersupplier or system to a competing supplier or system. 3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy Competitive forces model
  • 42. 42 Fig. 3-13: Stockless inventory compared to traditional and just- in-time supply methods. 3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy ◆
  • 43. 43 Value Chain model  Model that highlights the primary or support activities that add a margin of value to a firm’s products or services where information systems can best be applied to achieve a competitive advantage. 3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy  Primary ActivitiesPrimary Activities Activities most directly related to the production and distribution of a firm’s products or services .  Support ActivitiesSupport Activities Activities that make the delivery of a firm’s primary activities possible. Consists of the organization’s infrastructure, human resources, technology, and procurement.
  • 44. 44 3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy Figure 3-11
  • 45. 45Figure 3-14 Business-Level StrategyBusiness-Level Strategy 3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy
  • 47. 47 What managers should do ?  How is the industry currently using information systems ?  Can significant strategic opportunities be gained by introducing new information system technology ? 3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy
  • 48. 48  What is the current business strategic plan, and how does that plan mesh with the current strategy for information services ?  Does the firm have the technology and capital required to develop a strategic information systems initiative ? 3.4 Information Systems and Business Strategy3.4 Information Systems and Business Strategy What managers should do ?