How to make innovation happen. Mindset, approach, culture, and risk: suggestion and best practice to make innovation by creating a risk-driven culture. More about innovation: http://www.filipposcorza.com/digital-transformation/

1. InnovationManagement

2. Filippo Scorza
#Start-ups #Growth Hacking
#Digital Transformation and Innovation Consultant
#Digital Volunteer in Africa

3. Whatdoes
innovationmean?

4. Transformingan
invention/discovery
inaproduct

5. i.e.LASER

6. R&D
Transformmoneyintoknowledge

7. INNOVATION
Extractbusinessoutofthisknowledge

8. 70:20:10
RULE

9. 70Sustaining

10. 20Exploring

11. 10Newparadigm

12. Whatbusinessarewein
today?

13. Whatnewopportunities
doesthedisruptionopen
up?

14. Whatcapabilitiesdowe
needtorealizethese
opportunities?

15. Thinkbig,
actsmall,
failcheap!
learn

16. making
people
want
things
F R O M
making
things
people
want
T O

17. HOW?

18. User centered
approach to problem
solving
T i p s & Tr i c k s # 1

19. You start from what
people, users,
customers, consumers,
(…) need or want to do
T i p s & Tr i c k s # 1

20. Customer don’t want
a quarter-inch drill,
they want a
quarter-inch hole
Theodore Levitt, 1962
T i p s & Tr i c k s # 1

21. Customers are not
looking for products
T i p s & Tr i c k s # 1

22. They are looking for
solutions to struggles
that they meet in their life
T i p s & Tr i c k s # 1

23. Dive into your
customer journey
#UX
T i p s & Tr i c k s # 2

24. T i p s & Tr i c k s # 2

25. T i p s & Tr i c k s # 2

26. Empathise
T i p s & Tr i c k s # 3
Define
Ideate
Prototype
Test
Understand the
experience, situation and
emotion of the person
who you are working for

27. Empathise
T i p s & Tr i c k s # 3
Define
Ideate
Prototype
Test
Process and synthesise
the findings in order to
form a user point of view
that you will address

28. Empathise
T i p s & Tr i c k s # 3
Define
Ideate
Prototype
Test
Focus on idea generation.
You translate problems into
solutions. Explore a wide
variety and large quantity
of ideas to go beyond the
obvious solutions to a
problem

29. Empathise
T i p s & Tr i c k s # 3
Define
Ideate
Prototype
Test
Build to think.
A simple, cheap and fast
way to shape ideas so you
can experience and
interact with them

30. Empathise
T i p s & Tr i c k s # 3
Define
Ideate
Prototype
Test
Ask for feedback on your
prototypes.
Learn about your user,
reframe your view and
refine your prototype

31. T i p s & Tr i c k s # 4
Iterative process

32. Exploration
T i p s & Tr i c k s # 5
Creation
Reflection
Implementation
Self Exploration
Observation
Contextual Interviews

33. Exploration
T i p s & Tr i c k s # 5
Creation
Reflection
Implementation
Personas
Customer Journey Map
Stakeholders Map

34. Exploration
T i p s & Tr i c k s # 5
Creation
Reflection
Implementation
Value Proposition
Empathy Map
Service Prototype

35. Exploration
T i p s & Tr i c k s # 5
Creation
Reflection
Implementation Business Model Canvas

36. T i p s & Tr i c k s # 6
Open Innovation
[the innovator’s dilemma]

37. T i p s & Tr i c k s # 7
Stop the HiPPO

38. WHAT DO
YOU THINK
ABOUT?
WHAT DO
WE KNOW
ABOUT?
T i p s & Tr i c k s # 7

39. T i p s & Tr i c k s # 8

40. T i p s & Tr i c k s # 9
Phygical
[Physical + Digital]

41. T i p s & Tr i c k s # 1 0
Bottom Up
Open culture is the key for success since doing
new things means failing in most of them.

42. T i p s & Tr i c k s # 1 0
Top Down
North Star: initiatives are the polar star of a
company.

43. RESTAURANTSMEETAIRPORTS

44. MRISCANMEETKIDSNEEDS

45. AUTOMOTIVEMEETGAMING

46. MCDONALD’SMEETF1

47. TELECOMMEETLEGO

48. 404
CHANGENOTFOUND
DIDYOUSHAREOURIDEAWITHOTHERMANAGERS?
MOSTLIKELYITWASKILLEDBYTHECORPORATE
IMMUNESYSTEM
I’mtrulysorryabout this

49. SCREWIT!
JUSTDOIT!

50. hello@filipposcorza.com