In a sentence: you show the users an option that is not actually exists in order o measure clicks / actions

1. Fake door
testing

2. #Innovation Consultant @Talent Garden
# Start-ups and Growth Hacking
# Founder @Skillando Digital Volunteering
Filippo Scorza

3. 🦶 My journey
Engineering Design Startup
Amyko
Startup
Whataform
Digital
Volunteer
Skillando
Faculty
Talent
Garden
Corporate
Innovation
Molti side projects - Blogging @filipposcorza.com

4. Fakedoortesting
💎 Fake door

5. 💎 Fake door

6. YOU SHOW THE USERS
AN OPTION THAT
IS NOT ACTUALLY
EXISTS
💎 Fake door

7. AFTER THE USER CLICKS/
REGISTERS,
YOU LET HE/SHE KNOWS
THAT THIS PRODUCT/
SERVICE IS NOT YET
AVAILABLE
💎 Fake door

8. BY MEASURING HOW
MANY USERS SHOWED
INTEREST,
YOU CAN MAKE BETTER
DECISIONS ABOUT THE
NEXT STEP OF THE
DEVELOPMENT PROCESS
💎 Fake door

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17. THE USERS SHOULD NOT
KNOW THAT THERE IS NO
PRODUCT
💎 Fake door

18. YOU NEED TO FIND THE RIGHT
BALANCE BETWEEN HOW
UNBIASED YOU WANT YOUR
EXPERIMENT TO BE AND HOW
SCAMMY AND GUILTY YOU
WANT TO FEEL AT THE END OF
THE DAY
source
💎 Fake door

19. DEFINE THE RIGHT METRICS!
JUST LIKE WITH EVERY OTHER
EXPERIMENT,
YOU NEED EASY-TO-
MEASURE
AND EASY-TO-UNDERSTAND
GOALS!
source
💎 Fake door

20. CTR, NUMBER OF
REGISTERED USERS,
% OF REGISTERED USERS,
LEADS, ETC
source
💎 Fake door

21. IT’S NOT A VERY NICE
THING TO DO…
THERE WILL BE VISITORS
WHO WILL SAY THAT YOU
“SCAMMED” THEM!
source
💎 Disadvantages

22. YOU HAVE TO BE VERY
CAREFUL WITH IT IF YOU
ARE ALREADY IN
BUSINESS AND YOU
WANT TO USE THIS
METHOD TO VALIDATE A
NEW FEATURE. source
💎 Disadvantages

23. ✏ Keep in touch
Scrivimi

24. 👋 That’s all folks: hello@filipposcorza.com