The document discusses how Fiksu helps companies acquire mobile app users through its integration of the app marketing ecosystem. It notes that Fiksu has 200 employees across 3 continents, 800 clients, and has helped deliver over 2 billion app installs. The document also provides an example of one company that was able to achieve the fastest growing iPhone game in history through pairing a good product with Fiksu's good marketing plan which found users most likely to invite friends, leading to over 10 million users to date.

1. Mastering the Mobile
App User Acquisition
Obstacle Course
Spencer Scott
February 26, 2014

2. Fiksu tightly integrates the app
marketing ecosystem, making it
easy to acquire the users you want.
200PEOPLE
3CONTINENTS

3. Fiksu tightly integrates the app
marketing ecosystem, making it
easy to acquire the users you want.
800CLIENTS
2300APPS

4. Fiksu tightly integrates the app
marketing ecosystem, making it
easy to acquire the users you want.
2B+APP INSTALLS
3.8B+BID REQUESTS/DAY

8. “Fastest growing iPhone game in history”
– BusinessInsider

9. Pair a good product with a good
marketing plan
Social mechanics need critical
mass to trigger viral effects
Find users with the highest
propensity to invite friends
+

10. 1 week
#1 Overall
+

11. +
Sustain Optimization
Channels:
Video
Banner
RTB (CTR 5.6%)
Interstitial
Text
Creatives:
Banner & video
Message, Colors

12. +
1M in 8 days
3.5M in 3 weeks
10M+ to date

13. +
35 min/day
playing time

14. +
$1 CPI non-incent
7:1 organic to paid

15. +
Android launch
International
Localized creative

16. Spencer Scott
@spencerscott
Boston • fiksu.com
sscott@fiksu.com
Thank You!