Utilizing the Field Agent® App, we asked 300 men and women: "Which of the following purchases will you make in 2015 to specifically improve yourself or your family. Choose all that apply." This list outlines what most respondents chose the most. 1. 46% of respondents said that they will buy Athletic Gear or Clothing (not including exercise equipment). 2. 40% said they will buy multivitamins. 3. 31% said they will buy Diet Foods. 4. 30% said they will get a Gym Membership 5. 27% will buy an app for their phone or tablet 6. 27% will buy kitchen appliances for making healthy foods 7. 27% will buy organic foods 8. 26% will buy new clothes, shoes, etc. (non-atheletic) 9. 24% will buy books or magazines 10. 23% will buy organizational household items 11. 21% will buy time management tools 12. 21% will buy personal electronics like a heart rate monitor 13. 21% will take an educational courses or buy educational materials 14. 20% will buy exercise equipment 15. 19% will buy fiber (dietary) 16. 18% will buy money management tools 17. 17% will buy probiotics 18. 16% will buy new beauty and hygiene products 19. 9% will buy Diet programs like Jenny Craig or Weight Watchers

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TOP 19
SELF-IMPROVEMENT ITEMS
2 Multivitamins
3 DIET FOODS
5 Smartphone / Tablet Apps
4 GYM MEMBERSHIPS
6 Kitchen Appliances
for making Healthy Foods (e.g., Juicer, Blender)
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ORGANIC FOODS
New Non-Athletic
CLOTHES, SHOES, etc.
BOOKS / MAGAZINES
Organizational Household Items
like storage and shelves
Utilizing the Field Agent® app, we asked 300 men and women:
“Which of the following purchases will you make in 2015 to specifically
improve yourself or your family. Choose all that apply.”
that Americans will buy in 2015
Interested in learning more?
@FieldAgentInc | marketing@fieldagent.net | PO Box 9568, Fayetteville, Arkansas 72703
ATHLETIC GEAR / CLOTHING
not including exercise equipment
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12
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VISIT OUR BLOG CONTACT US
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17
18
19
Time Management Tools
(e.g., calendars)
like an electronic personal organizer or heart rate monitor
PERSONAL E L E C T R O N I C S
EDUCATIONAL Courses / Materials
EXERCISE EQUIPMENT
FIBER (Dietary products)
Money Management Tools
P R O B I O T I C S
BEAUTY & HYGIENE Products
DIET PROGRAMS