Allergy Season: Shopper Insights Reveal Healthiest Brands and Retailers
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This infographic is based on a mobile survey of 300 allergy sufferers, conducted via smart devices on March 1, 2016. Respondents were identified through a screener of over 5,000 consumers. Field Agent, the pioneer in mobile audits and research, is changing the way the world collects location-specific information and insights. See the complete blog post here: http://blog.fieldagent.net/allergy-sufferers-how-they-shop-and-what-they-buy-infographic
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Allergy Season: Shopper Insights Reveal Healthiest Brands and Retailers
- 1. “ ALLERGY SEASONShopper Insights Reveal Healthiest Brands, Retailers ANTIHISTAMINES (E.G., ALLEGRA, CLARITIN) DECONGESTANTS (E.G., SUDAFED, MUCINEX) PAIN RELIEVERS (E.G., TYLENOL, BAYER) SORE THROAT/COUGH MEDICATIONS EYE DROPS NATURAL REMEDIES (E.G., HONEY, HOT TEAS) AIR PURIFIER/HUMIDIFIER SUPPLEMENTS/HERBS OTHER 87% 66% 62% 61% 56% 55% 50% 31% 7% PRODUCTS PURCHASED TO PREVENT OR TREAT SPRINGTIME ALLERGIES Walmart Target CVS Walgreens Kroger Rite CostCo Sam’s Amazon Whole Meijer Publix Kmart ShopRite Safeway Aid Club Foods 74% 63% 54% 51% 22% 19% 18% 16% 15% 12% 8% 8% 7% 6% 6% "Claritin because it addressed the symptoms I have when I get them." Albertson’s 5%, HEB 4%, Giant Eagle 3%, Stop & Shop 3%, BJ’s Whoelsale Club 3%, Food Lion 3%, Hy-Vee 2%, Hannaford 2%, Medicine Shoppe 2%, Fred’s 1%, Ahold 1% CLARITIN BENADRYL ZYRTEC ALLEGRA FLONASE TYLENOL MUCINEX ADVIL VISINE ALEVE 57% 47% 45% 36% 32% 31% 30% 30% 27% 19% 87%of shoppers buy Antihistamines to prevent or treat springtime allergies 74%of shoppers go to Walmart to make allergy purchases 63%of shoppers go to Target to make allergy purchases 57%of shoppers buy Claritin to prevent springtime allergies 47%of shoppers buy Benadryl to treat springtime allergies 45%of shoppers buy Zyrtec to prevent springtime allergies 1 2 3 4 5 RANKINGS 35% 23% 31% ranked Cost #1 11% 13% 16% 29% 30% 6% 10% 16% 30% 38% 42% ranked Quality #1 32% 20% 43% 25% 11% 11% 10% QUALITY COST/ BRAND PRESCRIPTION NATURAL VALUE NAME REMEDY PRICE & QUALITYare most important to allergy sufferers LowHigh RETAILERS VISITED TO MAKE ALLERGY PURCHASES BRANDS USED TO TREAT ALLERGIES RANKING SHOPPING PRIORITIES BY IMPORTANCE 55%During Peak Seasons 45%All Year Round DO YOU TREAT ALLERGIES SEASONALLY OR ALL YEAR? 67%Said No 33%Said Yes HAVE YOU BEEN INFLUENCED BY ADVERTISEMENTS TO BUY ALLERGY MEDS? @FieldAgentInc | marketing@fieldagent.net This infographic is based on a mobile survey of 300 allergy sufferers, conducted via smart devices on March 1, 2016. Respondents were identified through a screener of over 5,000 consumers. Field Agent, the pioneer in mobile audits and research, is changing the way the world collects location-specific information and insights. SUBSCRIBE TO OUR BLOG