The 12 Surveys of Christmas Infographic gives brands, retailers and consumers insights on the Christmas season 2014. We asked a cumulative amount of 1,000 respondents questions related to: - holiday music and movies - what devices they use to shop - what Christmas traditions still reign true - how do they approach giving gifts to their children - what impact charitable organizations have We also asked them to take a picture of their lit up Christmas tree. On Christmas day, we'll post a video of 1,000 Christmas trees that our agents took.

1. THE12daysofCHRISTMAS
Surveys
[INFOGRAPHIC]
43%start listening to music in
the fall, prior to December
and
What do people really think about Christmas and what exactly is involved in the Christmas Season?
For 12 days leading up to Christmas, you’ll find fascinating facts about music, movies, gifts, traditions and shopping.
Michael Buble & Elf
Christmas Traditions
On the 12th Survey of Christmas,
our Agents told us that they prefer
On the 11th Survey of Christmas, our Agents piped up
12
11
for Christmas Entertainment
21%prefer to listen to
MICHAEL BUBLE
prefer to watch
25%ELF
from Santa to Gift-Giving
80%of families leave Santa
Cookies & Milk
of parents tell their children
SANTA is REAL
42%
Open gifts
87%
Parties & Events
On the 9th Survey of Christmas,
our Agents said they can’t get enough
9
Home for the HOlidays”
On the 7th Survey of Christmas, our Agents told us
7
during the holiday season
GIFTS FOR CHILDREN
On the 10th Survey of Christmas,
our Agents went leaping for
10under the tree and on the mantle
of families wait until Christmas Day to
$219.74the amount that households will spend
Per Child
MOST DESIRED GIFTS
ACTION FIGURES1 18%
Video games2 15%
Dolls3 12%
Howmuchwill
kidsgetfrom
theirWishlist?
53% get most
34% get some
8% get everything
5% get a little
Food & drinks
On the 8th Survey of Christmas,
our Agents gave us the skinny on holiday
8
Gifts under the Tree
On the 6th Survey of Christmas, our Agents laid
6
Give Back & Volunteer
On the 4th Survey of Christmas, our Agents said they
4
stockings with turtle doves
On the 2nd Survey of Christmas, our Agents stuffed their
2
70%
SPECIAL DINNER
of households serve a
on Christmas Day
$100-$200the amount that households will spend
on a Christmas party
Doyouplantohost
apartythisyear?
44%
said Yes 56%
said No
“I have too many
social activities
to attend during
Christmas season.”
74% Disagree
10% Strongly Disagree
20% Agree
5% Strongly Agree
“I indulge in food
relatively more
during the
Christmas season.”92%
Agree
62%
SWEETS
said they indulge in more
What tops the charts on Christmas menus?
(Choose all that apply)
sugar cookies1
2 Ham
3 Pumpkin pie
74%
74%
60%
“There’s no place like
All things Technology
On the 5th Survey of Christmas, our Agents wished for
5
holiday shopping insights
On the 3rd Survey of Christmas, our Agents gave us
3
1,000 Christmas Trees
On the 1st Survey of Christmas, our Agents photographed
1
97%
AGREE[ ]
89%
to visit family
of households will
TRAVEL
95% by personal automobile
5% by airplane
less than 1% by train
How will you travel?
45%STRONGLY AGREE
"I'm dreaming of a white Christmas"
"It's the thought
that counts"
92%
Agree
What do you prefer as a Christmas gift?
(Choose all that apply)
Gift Card1
2 Cash
3 bottle of wine / alcohol
76%
72%
35%
63%think it’s harder to
buy gifts for
Men
Which tech gifts top your Wish list?
(Choose all that apply)
Video Game System1 24%
2 Tablet 23%
Laptop21%3
Smartphone20%4
78%
TELEVISION
watch Christmas movies on
[57% use an Internet service]
What is the likelihood that you will use
social media on Christmas Eve or Day?
39%
24%
15% 14%
7%
completely
very
not at alla littlefairly
What will you participate in?
(Choose all that apply)
59%
47%
29%
"I generally have a more
favorable opinion
of products/stores that
support charitable
causes at Christmas."
Give Gifts1 to the needy
2 donate money
in the red kettle
volunteer3
at church
63%
Agree
24%
Neutral
to choose brands or stores
that support charities
63%aren’t swayed
However
still prefer to shop at
52%
Brick-and-Mortar
shops as opposed to online
What will you use to purchase gifts?
(Choose all that apply)
81%Laptop1
44%TAblet3
2 Smartphone 72%
WhichWebsitesDoyou
usetoshoponline?
79% Amazon
44% Walmart
37% Target
29% Ebay
15% ToysRUs
9% none
shop in early or mid-
31%
DECEMBER
94%
said YES
Does your household
hang AND fill stockings?
and other sweet gifts
What goes in your children’s stockings?
39% Toiletries / Cosmetics
40% Entertainment (movies / books)
51% Arts / Crafts
73% Small Toys
79% Candy
of parents spend between
51%
$10-25
75%
REAL
What do you decorate your tree with? Is your tree
REAL or
ARTIFICIAL?
View our Agents’ collection of
1,000 Christmas Trees
WATCH THE VIDEO
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CONTACTUS
51% DIY Ornaments
59% White Lights
64% Keepsake Ornaments
70% Tree Toppers
83% Ball Ornaments 43% Colored Lights
32% Photo Ornaments
26% Ribbons / Lace
21% Candy Canes
11% Tinsel (available on Christmas Day)