1. Fidel Rios
+55 11 25284157 | M: +55 11 97654 0336 | fidel.rios@gmail.com | br.linkedin.com/in/riosfidel/
OBJECTIVE
Executive position as Account/Alliance Manager, Business Development
SUMMARY OF QUALIFICATIONS
Professional experience of 20 years in technology companies such as Intel, Prolan in sales, pre sales, mkt, co-
marketing and products management areas based in São Paulo, Brazil. In last years in Business Development,
with the Retail, Channel, Corporate and Telecommunication markets in Brazilian and Latin America markets.
Differentiated knowledge of Intel technologies and competitive analysis, with large experience in products
introduction like servers, PCs, notebooks, smartphones, tablets and technologies as vpro, widi, cloud, storage,
hpc and security/encrypt. Strategic partnerships, P&L analysis, price positioning with elaboration of marketing
plans and actions.
Led and participated in global projects. Directly managed a team of nine engineers in Latin America and budget
of approximately R $ 8mi.
Analytic skills, strategic vision, creativity in solving problems, focus on results and accessing C-level, presidents
and country managers.
Computer engineer with an MBA in MKT at FGV and fluent in Spanish, English and Portuguese.
PROFESSIONAL BACKGROUND
Intel Semicondutores do Brasil 2000 to 2014
Business/Market Development Manager at Sales & Marketing Group 07/2013 to 12/2014
Account manager of computer manufactures as Asus, Login and Qbex. Responsible for drive and influence the
strategy, manage the forecast, plan co-marketing activities and help close deals with retailers, distributors,
resellers channels, telecom companies and solutions/software developers.
2014 quota = U$79M. Achievement = U$82M. 9% of grow in a difficult year in Brazil.
o Increased Intel marketing segment share at Asus from 65% to 95% in a year after identifying a business
opportunity for products with lower price. After the negotiation and alignment with CEO and HQ, Asus
increased their consumer Market share in the 4pps.
o Led the launch of the unique Intel smartphone in the Brazil in 2014, ensuring improved image and
brand recognition for Asus. In the first 24 hours, the smartphone sold over 10 thousand units, because
the successful marketing campaign.
o Led the launch of the first computer 2 in 1 from Asus with competitive price and local manufactured.
Through strategic partnerships, price negotiations with the HQ, actions with retailers and launch event
with opinion leaders, had sales success, 6000 units sold in the first month, and increased awareness of
the Asus brand.
o Led a tablet negotiation with retailers and a manufacturer (Qbex). We had sales success, over 40,000
units sold in three months, small manufacturer entry into big retailers and increase of Intel's
participation to 8% in this market.
Business Development Manager for Retailers and Spokesperson 01/2012to 07/2013
Create a new sales/marketing division in Brazil that drives and influence the bigger retail chains (Fast Shop,
B2W, Fnac, Magazine Luiza, Extra, Carrefour, Walmart and others) to launch products with newest technologies.
Responsible for present and bring solutions (digital signage, vending machines, solutions for the point of sale,
anti-theft solution, identity protection technology) to Brazilian market.
After conducts a feasibility study, I launched the Intel Anti-Theft service (security service to consumer
and commercial) in Brazil. I succeeded in the commitment of companies like Officer, Fast Shop, Positive
and Sony seeking a new source of income. Unfortunately, the service was discontinued ww one month
after the launch.
2. I designed and implemented a digital signage solution at FNAC Paulista with an encrypted software
solution showing the ability to control the flow of consumer and acceptance of products at the point
of sales. As results, the retailer manage the control and results of promotions at POS and found a profit
business by sale communication spaces to suppliers.
I caused the interest to sell expensive products at retail stores. I plan a new communication strategy to
accelerate adoption of the Ultrabook in Brazil in 2012 increasing the ASP of stores. In six months, the
sales grow from 2000 to 10300 units.
Team Leader at Latin America and Technical Account Manager for Channel and MNC 07/2006 to 12/ 2011
Experience in leading projects and launches at Sales engineer Team of new Intel technologies (IA client and
server products and security technologies like vPro, IPT (Intel Data Protection Technology) and AT (Anti-Theft))
in public and private markets. Work to multinational manufacturers (Dell, Lenovo), local (Positivo, Megaware,
Accept, Britania, Intelbras, Mirax, Amazon PC,Epcom) at different stages of evolution, and distributors (Alcateia,
Officer, Mazer, Agis, All Nations, Handytech and Aldo). I manage and lead a heterogeneous sales engineer team
in Latin America.
As Manager (three and half years), created an information sharing system and good practice between
the teams in Latin America, with three major challenges: remote leadership, fit new employee (40%)
and launch products quickly. In two years, theteam leads the number of design wins compared to other
geographies.
Set up a strategy with Positivo (biggest Intel revenue) to reduce the manufacturing cost through
improvements in product line and assembly line. There was a 30% reduction in customer costs by
setting up a more customized and innovative portfolio, in addition to maintaining market leadership.
Influenced the launch of new products and the increased profitability of my client portfolio:
o Increase the customer’s profitability over 300% in 2007 (yoy).
o Trained sales team about blade servers, storage products, hpc and cloud solutions, Launched
powerful processors and Centrino notebooks, resulting in increased ASP (average sales price)
in cover accounts (up 15% from 2006 to 2009).
Product Manager for Intel Motherboards at Latin America Group 07/2005 to 07/2006
As Intel motherboard BU (business unit) manager in Latin America, I was responsible for planning forecast, P&L,
perform certifications, do business feasibility studies and supporting marketing activities for distributors. I made
a cost reduction and customization inventory plan with distributors that reduce in 30% the cost in one year. I
also successfully supported BIDs for Latin America.
Channel Embedded Field Applications Engineer 08/2003 to 07/2005
Influence the adoption and launch flash memory in mobile phones manufactured by Motorola and Nokia.
Evangelist of embedded products (pre-IOT) to research institutes (Eldorado, eSysTech, Morotola, Siemens, NEC
Argentina, BI, Technequip, Bematech, Digistar, Itautec, Alcateia, Commlogik and Itautec) and universities (CEFET
- Curitiba, UFRJ and LSI-USP) for the use of processors and embedded memories at pre sales team.
Channel Field Applications Engineer 11/2000 to 07/2003
Responsible for introducing the NetStructure products (SSl accelerators, load balance, vpns, routers and
switches) in corporate accounts (Bradesco, Gerdau(, GPA) through manufacturers like Itautec, Compac and HP.
Engineer who evangelized Intel products to channel accounts in Rio de Janeiro and Belo Horizonte. Technical
manager for accounts like Semp-Toshiba, Metron, Megaware, Sinco, Infoport, Netcenter among others
channels accounts working at pre sales channel team.
Prolan – Network Integrator Company 0 1 / 1 9 9 5 t o 1 0 / 2 0 0 0
Networking Systems Engineer
Responsible for planning, configuring, installing and managing LAN, WAN and PAN computer networking
equipment’s with partners such as Cisco, Juniper, 3Com, Stratacom, Lucent, Motorola and Tekelec at Post Sales
Engineer Team.
EDUCATION
2013-2015 MBA: Marketing
Fundação Getúlio Vargas - São Paulo, SP, Brazil
1991-1995 Computer Engineer
Universidade Estadual de Campinas (UNICAMP) - Campinas, SP, Brazil
LANGUAGES
Fluency in English, Spanish and Portuguese.
