Kim England (Pearson): How To Build A Highly Engaged Community
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Kim England from Pearson explains how you can build a highly engaged community of your employees. Kim is responsible for Pearson's online community efforts.
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Kim England (Pearson): How To Build A Highly Engaged Community
- 1. Kim England Global Internal Community Director, Pearson @miss_england_19 How to build a highly engaged community Kim England
- 2. 70+ countries 40,000+ employees 60 languages A bit about Pearson…
- 3. Pearson & Jive Timeline Date Activity Dec 2010 Neo launched virally to 500 early adopters March 2011 Neo officially launched by CEO March 2012 Launched Neo Connect August 2012 Neo Upgraded from 4.5 to 5 Feb 2013 Launched Gamification using Bunchball May 2014 Upgraded from 5 to 7 Neo’s Future Nov 2014 Launch External Communities in Neo Q2 2015 Move to the Cloud
- 5. Build a strong advocate programme for all levels and disciplines across your community. Celebrate successes and gather strong use cases. Build a strong yet simple communication and engagement plan. TRUST YOUR COMMUNITY
- 9. Support and reward your champions. Drive user adoption through use cases, business value examples and global initiatives. Seek opportunities to integrate your community with business processes and other tools and systems within your enterprise. LISTEN TO YOUR COMMUNITY
- 12. In my 15 years at Pearson, I don't think I have ever seen such a buzz around an event - globally - as in The Summit 2014 In my 15 years at Pearson, I don't think I have ever seen such a buzz around an event - globally - as in The Summit 2014 I will be interested to learn how important efficacy is in different cultures. This should have a bearing on how we manage efficacy across our products that are being designed for more global delivery. I've really enjoyed watching the videos for those who have applied to be Roving Reporters at the Summit! Great work everyone! What a wonderful opportunity that Pearson has presented to its employees. The thought of getting to meet, interview, network with senior level employees is so exciting!! I will be applying for sure! #customersupportrocks • 91 - Roving Reporter applications • 100+ views of each application • Reached 36 Countries
- 13. Internal engagement 13 Content Total views Videos 7,907 Questions 126 questions with 18,284 total views Polls 38,003 Documents 50,489 Discussions 2,312 Blog posts 33,182 RR blogs 22,046 Summit page on Neo Neo daily wrap up email External recognition of success of Summit as a strong internal comms tactic “I really appreciate the efforts to provide remote participants with access to the full suite of materials and presentations available to those in Miami. Even if we can't all participate in real-time, it's great to have all of these resources available on Neo for future reference. Thanks for the careful planning to make this as inclusive as possible for those of us who can't be there!”
- 18. Cultivate your super users, upskill them reward them and share their stories. Evolve the technology you use. Act as a function not a service. BUILD YOUR PERSONAL NETWORKS AND LEARN FROM OTHERS
- 23. And finally… Celebrate successes & learn from your mistakes Share the load – you can’t do everything Trust your community Enjoy the rollercoaster….
- 24. Questions?
Hinweis der Redaktion
- 70+ countries 40,000+ employees 60 languages
- Neo Timeline Neo and Neo Connect Date Activity Dec 2010 Neo launched virally to 500 early adopters March 2011 Neo officially launched by CEO March 2012 Launched Neo Connect August 2012 Neo Upgraded from 4.5 to 5 May 2014 Upgraded from 5 to 7 Feb 2013 Launched Gamification using Bunchball Neo’s Future Nov 2014 Launch External Communities in Neo Q2 2015 Move to the Cloud
- In the beginning…
- Technology is ever changing and the expectations of your users will change too. Your community needs to connect with other parts of the enterprise, it needs to integrate with other tools, it needs to be quicker, more mobile etc. At Pearson we’ve focused our attention on integrating our Learning Management tool (Milo) and Neo. It was important for Pearson to be able to connect our formal and informal learning. Neo host the support, help and publises what is on offer at Pearson, Milo is the platform through which we deliver, manage and record the learning journey and performance. To compliment this we’ve introduced gamification using an API. People can complete learning to earn badges and missions.