1. Page 1

2. Using data to
win hearts and
minds
M
ont h One
Pr oj ect

3. The i m
por t ance of M
ont h
One

4. Under st and t he m
ont h one
f unnel
Identify key steps, track as KPIs
Before...
Now...
Calls to
action

5. W
hat we di d
Track each step in
the funnel and turn
the dials

6. 1. Opt i m se cal l s t o
i
r egi st er
Im edi at e
m
ret urn t o
YoY grow h
t
i n ac t i ve
regi s t rat i o
ns

7. 2. Opt i m sed t he f or m
i

8. 3. Opt i m se r out es t o
i
r egi st r at i on
In page form to help people with intent to engage

9. 4. I nt r oduce post as par t
of r egi st r at i on
Overcome first post fear
(~60% of newly registered members posted)

10. 5. Opt i m se post i ng as
i
par t of r egi st r at i on

11. 6. W com Squad
el
e
Humans need other humans
And data helps manage us!
From 2 members of the
community and 1 member of
staff answering about 15% of
posts / week, up to 60
members answering about
90% / week

12. And the
results?

13. Act i ve Regi st r at i ons
Rem
ove
act i vat i on
em l
ai
Not i ce and
f or m
opt i m sat i ons
i
Bul k of
wor k
80%
YoY
grow h
t
Rem
oved som
e
not i ces

14. W m
ar est W com Possi bl e
el
e
Thousands of new members given useful
guidance each week – relationships built

15. Tr ac
k
W com
el
e
Gr ows act i ve
user s, post s,
page vi ews et c
M
ont h
One…
W
hat next ?
Retention!