The document discusses natural face care products, defining natural as existing in nature and not artificial, while the industry more broadly defines natural as derived from a natural substance. It emphasizes the importance of looking for organic certification logos to guarantee a product is truly natural without harmful ingredients. The document also provides segmentation information and marketing strategy recommendations for launching a natural face care line.

1. Natural face Care
1

2. Natural face Care
What does ‘natural’ mean on a label?
Our definition of natural:
Existing in, or formed by
nature; not artificial
Industry definition of natural:
Any ingredient “derived from”
a natural substance

3. Know the difference - recognize the
natural
Recognize the difference between hype and truth!
Look for the logo – guaranteed organic certification
Beware of “derived from” ingredients – brackets can be misleading
‘Certification’ is your only guarantee! 3

4. Introduction
• Natural care for
your sensitive skin
• Increases glow
• Good cleansing
action
• Non-sticky
• No harmful
substance
• Sunscreen effect
4

5. Segmentation
Urban Areas
Urban areas account for 70% of sale
Highly conscious of looks
Easy access to skin care products
Economically sound
Two types of product
Natural Face Care for
Men
For Dry skin
For Oily skin
For Normal skin
For Sensitive skin
Natural Face Care for
Women
For Dry skin
For Oily skin
For Normal skin
For Sensitive skin 5

6. OTHER DIFFERENT SKIN PROFILES
BALANCING REJUVENATING
Normal/Combination Profile Dry/Mature Profile
•Even skin tone, with fine to average pore size •Needs extra nourishment
•May have enlarged pores with T-zone oiliness •Some loss of elasticity
and dryer areas on the rest of face •May have some dry patches
•Occasional breakouts •Dull complexion / no sheen
•Some blackhead •May have surface capillaries
SOOTHING PURIFYING
Sensitive Profile Oily/Problem Profile
•May have surface capillaries & flaky patches •Can have oily sheen
•Can feel irritated and itchy •Breakouts/blemishes
•Can appear blotchy •Congestion/clogging
•Allergic reactions are common •Open pores, blackheads and
•Flushed and red easily redness

7. Target Areas
Beauty parlours/salons
Skin Care Centres
Skin Care Product Shops
Retailers
7

8. ADVERTISEMENT
Newsletter
Magazines
Internet
Beauty parlours/salons
Hoardings at road side or in markets
Free consultancy for skin conscious
persons
8

9. STRATEGY FOR LAUNCH
Tie with already existing strong supply chain
Direct Internet Sale
Strong brand promotion
Free guidance by health experts to customers
Free gift samples to promote the product
Radio, television and newspaper promotion
Initially offer less introductory price
Competitor survey
Market Leader: HUL (30% market share); followed
by P&G and L’Oreal
Other players:
Revlon, Colorbar, Avon, Amway, Oriflame, Emami, L
otus, Shenaaz Hussain, Himalaya
9

10. Difference from Other Existing Brands
Natural ingredients
No harmful substance
Products for individual skin care
Anti-ageing effect
Natural fresh plant based aroma from pure organic
essential oils and plant extracts including
geranium, orange, lavender, lemon depending on
which skin type
10

11. some more things to do
• slides showing outline of ad.
on TV e.g celebrity and idea or
concept for that ad. and one ad
for radio
• one design for a hoarding or
banner or poster to be placed at
retail outlet or point of purchase
or bus stands etc.