Check out what I've been doing during almost 10 years as a graphic designer. :) ~continuously in progress~

1. Hi, I am Fernanda
Designer.
Creative
Marketing.
Trend
Researcher.
Freelancer.

2. For
almost
10
years,
I’ve
been
working
as
a
graphic
designer
developing
concepts,
promotional
pieces
and
visual
identity
for
important
brands
and
small
companies,
using
creativity
together
with
a
strategic
and
analytical
view
about
the
market.
Driven
by
marketing
and
brands,
I
love
brand
communication
and
think
about
their
positioning
and
strategy
in
addition
to
develop
a
range
of
materials
to
promote
their
business.
Passionate
about
cultural
studies,
communication,
consumer
insights
and
trend
forecasting,
I
use
these
areas
as
complementary
tools
to
solve
marketing
and
branding
challenges.
A
curious
person,
who
likes
listening
to
people,
knowing
their
stories
and
being
inspired
by
them.
about
me

3. Terracotta
Design
oct.07
/
jan.10
Intern
-­‐
Designer
Jr.
•
Creation
of
visual
identity
for
stands
and
visual
merchandising.
•
Creation
of
graphic
materials
for
promotional
pieces
on
POP.
•
Monitoring
and
implementation
of
projects
for
visual
merchandising.
Main
clients:
Brastemp,
Consul,
KitchenAid,
Le
Creuset,
among
others.
Matriz
Escritório
de
Desenho
feb.10
/
jul.11
Designer
Jr.
/
Graphic
Producer
•
Creation
and
development
of
packagings
(structural
/
graphic).
•
Research
and
support
in
concept’s
creation.
•
Monitoring
and
intermediating
projects
between
creative
team
and
vendors,
quality
control.
Main
clients:
Reckitt
Benckiser,
Unilever,
Melitta,
Basf,
among
others.
Firmenich
feb.12
/
jul.16
Designer
&
Regional
Marketing
Innovation
•
Development
of
regional
and
global
tools
to
promote
fragrances.
•
Responsible
for
visual
development
of
marketing
presentations:
layouts,
kits,
packaging,
videos,
event’s
management
and
decor.
•
Trend
analysis:
research,
producing
content
for
marketing
presentations
focused
on
communication,
consumer
behavior
and
changing
society.
•
Support
to
Europe
and
Asia.
Main
Clients:
Unilever,
Henkel,
Reckitt
Benckiser,
Química
Amparo,
Hypermarcas,
among
others.
Designer
Freelancer
jul.11
/
to
present
•
Development
of
visual
identity,
graphic
and
promotional
materials.
experience

4. projects

5. Visual
Identity
Service
network
Brastemp
/
Consul
-­‐
2009
Terracotta
Design
Project
Leader:
Liliana
Monguilod
Creation
of
visual
identity
to
Brastemp
and
Consul’s
Service
Network
and
its
electronic
brand
guideline,
encompassing
brand
application
on
different
types
of
materials
-­‐
like
banners,
vehicles,
uniforms,
frontage,
etc.
Finalization
of
the
project
and
coordination
of
more
than
50
frontage
implementation
project.

6. Brand
Repositioning
Pimpolho
2011
Matriz
Escritório
de
Desenho
Project
Leader:
Mario
Pallares,
Lígia
Dembinski
Design
of
packaging
line
aiming
the
brand
repositioning
through
the
creation
of
a
visual
identity
for
each
stage
of
a
child’s
development.
Support,
creation
and
monitoring
of
the
developed
material
-­‐
brand
guidelines,
packages
and
tags.

7. Graphic
Design
Conceptual
Boards
Firmenich
Creation
of
a
key
visual
concept
for
a
new
product
line
proposals,
according
to
each
client’s
strategy.

8. Tool
Development
Aquarela’s
Firmenich
-­‐
2014
Firmenich
Development
of
a
cognitive
and
cross-­‐category
tool,
which
translates
fragrances
into
colors,
feelings
and
emotions.
This
tool
gives
autonomy
to
the
client,
who
now
have
a
quick
and
intelligent
access
to
all
Firmenich’s
fragrances
existent
on
their
current
portfolio
and
supporting
their
business
in
next
launches.

9. Visual
Identity
FR
Instalações
Freelancer
Since
2010
I’m
responsible
for
designing
marketing
pieces
for
FR
Instalações
and
developing
a
visual
identity
(except
the
logo)
in
order
to
create
a
visual
unity
in
different
pieces
-­‐
promotional
and
corporate
ones.

10. Signaling
Design
Sinal
Park
Freelancer
Development
of
a
signaling
system
to
a
parking
lot
company
aiming
the
creation
of
a
visual
unity
in
their
spaces
and
communicating
/
orientating
people
about
the
rules
of
each
area.

11. thank
you!
:)
let’s
create
something
together!
fernandakokubu@gmail.com