The Go Pro Spirit will help us to achieve impossible dreams in our life or at our professional activities. Simply break the rules and make everything easyer! Good Luck and start just now! El Espíritu GoPro nos ayudará a conseguir cosas imposibles tanto en la vida personal como en la profesional. Simplemente rompe las reglas y haz las cosas mucho mas simples. Buena suerte ... pero ... empieza ahora mismo!

1. The GoPro Spirit
Innovation through simplicity
Xtreme (sports) activities
April 2012
felix@otradimension.es

2. Let’s put yourself in the picture
• http://vincentlaforet.smugmug.com/gallery/6961015_exAjb/1/447303587_UUCcZ/Larg
•I´ve got ONLY 30 good surfing pictures in a 40 years period: less than 1/ year
70’s 80’s 90’s
00’s 10’s Details are important
Photos by: Rafael Garcia, Miguel Iriarte, Gabi Aymat y Oskar Pajares: Thanks!

3. The state of the art
• To get a good picture you need: a good photographer (and
focused!), a good camera, a good lens and … BE THERE!
Photographer Camera In the water
?€ 2.800 €
Lenses Waterproof case
10.000€ 2.000€
Photos by: Pablo Azkue and others

4. What did Nick Woodman REALLY needed?
• He wanted pictures of himself in an AU surfari.
• A reflex camera has 55 interactive items: too many
•Nick Woodman with his dad and his Volkswagen Westfalia
Graphics and texts: Nikon D90 Manual!

5. He had a dream: The Go Pro Spirit
• He thought he needed something simpler
and smaller to take away!
• He made it: The Camera is really simple
and compact. It doesn’t look like a
camera. And cheap!
299 €

6. The results: the pictures. You can get what you never dreamt of
The Go Pro Spirit @ life (home and office)

7. The Go Pro Spirit @ life
•Crisis? What crisis? (Supertramp 1975)
•Competitive & changing environment
•The world is changing their rules
•Use just these 3 ingredients to live the Go
Pro Spirit:
• Creativity & Imagination
• Efficiency
• Courage
•Everyday, every minute!