Presentation at 1st European Creativity Festival "Re-Designing Europe", November 2014, Barcelona

1. Creativity @Google
ADC*E
1st European Creativity Festival
Barcelona, November 2014
@felipesanjuan

2. GOOGLE IS NOT A CONVENTIONAL COMPANY.
WE DO NOT INTEND TO BECOME ONE.

6. Innovation can’t be ordained.
However, you can create an environment where it
will evolve organically

15. 10X THINKING
TEAM WORK
FOCUS ON THE USER
FREEDOM

17. [Search]
STIMULUS Second moment of TruthFirst moment of Truth
Nuevo modelo mentalWin the moments that matter.

19. [Search]
STIMULUS Second moment of TruthFirst moment of Truth
Nuevo modelo mentalWin the moments that matter.

20. 98%
37%
1%
Spending more to engage less...

21. 72% of Spaniards use their
mobile while watching TV 29% of Spaniards have been on
tablets while watching TV
61% 80% of online Spaniards
media multi task
watch TV and use the internet at the
same time, more than ½ doing so daily
WE LIVE IN A WORLD OF
ACCELERATING CHOICE

27. THANK YOU!
Felipe San Juan,
Head of Creative Agencies Spain
felipesanjuan@google.com
@felipesanjuan