Feefo, the world's most trusted ratings and reviews platform were invited to speak at The Adventure Travel Show 2016. If you missed the talk, check out the slides!
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Adventure Travel Show 2016 & Customer Reviews
1. The Power of Customer
Reviews
Melisa Young
Feefo, Head of Branding & Comms
Melisa.young@feefo.com
2. About Feefo
• Global leader In product/service reviews combined
• Only genuine customers invited to review
• Fighting Fake Reviews since 2010
• Used by more than 2,500 in all markets across the
globe
• We send 10 feedback requests every second,
generating a review every 2.4 seconds
• More than 30 million reviews so far!
3. 89%of internet users say reviews
influence their purchasing
decision
Source: etailing Group
4. 79%Read reviews about you before deciding
whether or not to visit your
outlet or site
Source: BrightLocal Consumer Report
5. 75%
expect to be able to
feedback on their
experience
Source: BrightLocal Consumer Report
6. Companies spend
billions on reputation
management
and growing their brand...
…When they could
be using their
customers to do their
work for them!
7. 25% Of search results for
the world's 20
largest brands are
links to user-
generated
content.
Source: Kissmetrics 2015
20. All reviews are valid
One person’s ‘bad’ review is
another person’s ‘go-to’
• Lot’s of noisy kids in pool!
• Too quiet!
• Miles from anywhere!
• Music till late at night!
23. A product with a one
star review
Has 110% more
chance of selling,
compared to a product
with no reviews
(Google)
24. Adding seller ratings to a search
ad boosts CTR by an average of
17%
Source: Google AdWords blog
25. Google PLA Extensions
• Drive more qualified traffic
• Provide useful information to
consumers
• Differentiate product quality
26. “Sixty-five percent of social media
users from ages 18 to 24 consider
information that's shared on social
networks when making a
purchasing decision.” (eMarketer)
27. Feefo integrates into existing social campaigns
Customer
reviews drive
social traffic…