Enterprise Mobility for Fun and Profit
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Enterprise Mobility for Fun and Profit
- 1. SIMPLE, SECURE, SCALABLE Enterprise Mobility For Fun and Profit Joe Drumgoole VP Product Management
- 3. Smart Phone Growth - Apple April 2012 Slide 3
- 4. Smart Phone Growth - Android April 2012 Slide 4
- 5. iPad vs iPhone Sales April 2012 5
- 6. Software (As a Service) Is Eating The World • 20 billion iPhone Apps downloads in 2012 • 40 billion iPhone App downloads in Total • Netflix has eaten Blockbuster • Amazon has eaten Barnes & Noble • Salesforce has eaten Siebel • Google is eating Microsoft • Websites and Web Apps for all April 2012 Slide 6
- 7. Web 1.0 : Web Sites Web 2.0 : Web Apps Web 3.0 : Mobile Apps April 2012 Slide 7
- 8. Smartphones – Sensor Networks AppsLocation Accelerometer Optical Systems PIM Touch Screen Internet Voice
- 9. Apps : Personal to Enterprise AppsEntertainment Social Networking Personal Productivity Collaboration Mobile Workforce Mobile Business Personal Business
- 10. Apps Data Flow April 2012 Slide 10 Web SitePublish Capture Database Business SystemInteract
- 13. APIs and Apps • Application Programming Interface • Defines how we connect systems together • Defines how we connect Apps to Systems • Can be secured, audited, analysed • Need APIs for Social, legacy, SaaS, Storage, Compute etc. etc. April 2012 Slide 13
- 14. The Problem with Legacy APIs • Not designed to Scale • Susceptible to external attack • Inappropriate authorization mechanisms • Often need more than one legacy system • Often mission critical • May be older than current organisation April 2012 Slide 14
- 15. 2011 – Enterprises Wake Up To Apps • Smart Phone Adoption Reaches Tipping Point • Android is here to Stay • Blackberry is dying • Windows Phone 8 is around the corner • BYOD • MDM morphing into MAM April 2012 Slide 15
- 16. 2012 – Enterprises Start Deploying Apps • VMware – Software Entitlements • Bunzl – Order Processing • Road Safety Authority – Driving Tests • Enterprise plc – Data Capture Apps • Aer Lingus – Self Service • O2 – My Account • PWC – Tax Credits Calculator April 2012 Slide 16
- 17. 2013 – Enterprise Mobile Strategy • MEAP RFPs – Network Rail, May Gurney, RSA • Acquisitions – Facebook buy Parse • Platform – – End to End Solution – Part of the Furniture • Mobile Strategy become integrated • Touches all parts of organisation April 2012 Slide 17
- 18. App Core Value Propositions • Increase business velocity • Increase business insight • Increase collaboration • Allow customer/partner self service • Provide more integrated services • Support new business models April 2012 Slide 18
- 19. What Does the Future Hold • Augmented Reality • Multiple Platforms • The Internet of Things • The Tablet as the laptop • Mobile Payments • “App First” Systems • Design as a core competency April 2012 Slide 19
- 20. Its Not a Revolution without Losers • Blackberry • Dell • HP • Barnes & Noble • Telcos April 2012 Slide 20
- 21. Develop your Mobile Strategy • A new channel to reach customers • Don’t forget everything you have learned • New tools + Old models = Success • Metrics based • Integrated approach – Mobile + web + print + PR • Mix of weapons is what wins the war
- 22. We Live in Exponential Times April 2012 Slide 22
- 23. The Most Valuable Real-Estate in the World April 2012 23
- 24. Q & hopefully some A’s April 2012 Slide 24
Hinweis der Redaktion
- Price point dropped. Market exploded. Means of distribution.
- Web 3.0 is also about voice.
- Also NFC, bluetooth, WIFIAppsLocationOpticalSystemsPIMNavigationInternetInteractionHigh Resolution Optical SystemsAugmented RealityVideo ConferencingHD RecordingPIMContactsEmailSMSMusicPhotosVideoInternetData PackagesMobile BrowsersInteractionCapacitive Touch ScreensVoice InputSwypeApps
- Facebook is has a “mobile workforce” of users but is not yet a mobile business because you can’t run an ad campaign on a phone. BYOD is causing havoc.
- Mobile Web : Web pages that render differently in a mobile browser. M.domainname.comVanity App : The CEO app. Get on the bandwagon. Small number of users. High “internal profile”Viewer app: Delivering the website in an app formatFeature app: Do one thing for the business that’s transactional or gives insight. e.g. Update internal database after customer meeting.Full Service App: Expose one whole part of the business to the web. Order mgmt, purchasing.
- Twitter API. Core value.
- Not everyone can deliver the mix of weapons
- AWS S3, Glacier. 700TB of storage in a single gram of DNA.