Ethics in Product Placement Topic related to Corporate Social Responsibility

1. ETHICS IN
PLACEMENT
FAHAD IQBAL

2. ETHICS IN
PLACEMENT
• From a brand placement perspective ethics is
concerned with what is morally deemed to be right.
• If there is the possibility of harm to the consumer
as a result of the brand placement then the
placement is considered to be unethical.
• For businesses to survive in today’s fiercely
competitive marketplace they must be aware of
how their actions are interpreted by consumers

3. RIGHT OR WRONG
• When we consider product placement, there are two
main sides to the argument.
• One side says it’s fine because it adds realism
• Other side is concerned that the “branding” of our
society limits our creativity.
• Both sides are right

4. POSITIVE ARGUMENT
• Consider the situation of a low-budget film maker
• In this situation, we may argue that if he submits and allows
product placement in his film, he detracts from the artistic
quality of his film.
• Without product placement, films would be costlier to
produce, and therefore would be costlier for consumers to
see.
• Product placement allows for viewers to make themselves
familiar with what is being portrayed.

5. NEGATIVE ARGUMENT
• Candy distributors, for example, are known for placing bright
displays at children's eye level right before checkout counters
in grocery stores, knowing that the combination of children's
pleas and parents' stress while standing in line will result in
increased sales.
• There is nothing illegal about this tactic, but some consumers
consider such emotional manipulation to be highly
unethical, especially when it involves children
• Children are seen as a particularly vulnerable group when it
comes to product placement. This is because they have not
yet developed sensitivity to this type of subtle promotional tool

6. If product placement is allowed to be used with no
restriction, then we are inadvertently allowing
consumerism to become part of our being, which
would find to be an ethical problem.

7. THANK
YOU…