Complete profile of ARY

1. [ T y p e t h e c o m p a n y n a m e ]
A R Y N e t w o r k
6 t h F l o o r , M a d i n a C i t y
M a l l , S a d d a r K a r a c h i
9 2 3 5 6 4 3 2 7 8
7 6 8 5 9 4 3 2 0
1 1 / 3 0 / 2 0 1 3
ARY Group. ..

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INDEX
S.no TABLE OF CONTENT
1 Introduction
2 Vision, Mission and policy of Organization
3 leadership
4 Decision Making Process
5 Enterprise and its functions
6 Organogram of Hilton Pharma
7 Departmentalization
8 Line, staff and functional authority
9 Centralization & Decentralization
10 Controlling
11 Communication links
12 Management problems
13 Strength
14 Weakness
15 Opportunities
16 Appraisal of the Organization
17 Recommendations
18 Conclusion
19 References

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Avowal
This project is done as a semester project as a part of course titled ‘Introduction to
management’. I am really thankful to Almighty ALLAH and after that I would like express my
special thanks of gratitude to my course teacher Baber Abdul Wahab for his inestimable
guidance and cooperation without which the accomplishment of the task would have never
been possible. We also thank him for giving the opportunity to explore into the real world of an
organization.
INTRODUCTION:
ARY Group
The ARY Group is a Dubai-based holding company formerly, known as the Pakistani Channel,
was launched in the United Kingdom in December 2000 founded by a Pakistani businessman,
Haji Abdul Razzak Yaqoob. Abdul is the Chief Executive Officer and owner of the Group. ARY is a
diversified group with interests in several sectors, though it is most famous for its contribution
to Pakistani television
Companies under the ARY Group:
 ARY Traders
 ARY Gold
 ARY Digital Network - A bouquet of 5 television channels available via satellite in
Pakistanand internationally
 ARY Essenza Jewllery

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 ARY Speed Remit - A debit card called "Sahulat Card"
 ARY Communications
 ARY Telecom
 ARY Call Center
 ARY Radio (UK)
 H.M Ismail & Company
 Ayesha Electrical Industries
 New Delite Industries
 Fatima Bai Hospital
 ARY Properties - Construction in Dubai
 ARY Cash & Carry - Jewellery shops, Cash & Carry's
 Security Investment Bank Limited (SIBL)
 ARY Sahulat Bazar
 Qtv Tutor An Islamic Education Distance Learning School
Competitors
 Dunya News
 Express News
 Indus News
 NewsOne
 PTV News
 Samaa
VISION STATEMENT:
 Focus on true and evidence based news.
 MISSION STATEMENT:
To provide authentic and evidence based news our raff.

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CORE VALUES:
 Honesty and Integrity
 Commitment and Dedication
 Fairness and Meritocracy
 Teamwork and Collaborative Spirit
 Humility and Mutual Respect
 Caring and Socially Responsible
LEADERSHIP:
Leadership rests on the ability to articulate a vision and persuade others to pursue that vision. As
the business of ARY Group grew, they needed to identify and encourage leaders in various
departments who can help and lead employees in the direction of fulfilling the vision. These
leaders can lead formally or informally. Both styles can lead to the same result, but the way you
get there can be quite different.
DECISION MAKING PROCESS:
Making decisions in a company or organization happens at all levels. A manager of a business
shouldn’t assume he’s right in every decision he has to make. In that regard, different types of
decision-making should be taken depending on the situation at hand.
The decision making process of ARY Group also involves the general steps of identifying the
problem, defining the problem, gathering information and collecting data, developing and
weighing the options ,choosing best possible option and then planning and executing the
decision and finally taking the follow up of the action.

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Decision Making Process of ARY Group

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Step 1: Identification of the purpose of the decision:
The problem is thoroughly analysed. There are a couple of questions one should ask when it
comes to identifying the purpose of the decision.
What exactly is the problem?
Why the problem should be solved?
Who are the affected parties of the problem?
Does the problem have a deadline or a specific time-lines
Step 2: Information gathering:
In the process of solving the problem, we will have to gather as much as information related to
the factors and stakeholders involved in the problem. For the process of information gathering,
tools such as 'Check Sheets' can be effectively used.
Step 3: Principles for judging the alternatives:
The baseline criteria for judging the alternatives should be set up. When it comes to defining the
criteria, organizational goals as well as the corporate culture should be taken into consideration.
Step 4: Brainstorm and analyse the different choices:
Brainstorming to list down all the ideas is the best option. Before the idea generation step, it is
vital to understand the causes of the problem and prioritization of causes.
Step 5: Evaluation of alternatives:
Use your judgment principles and decision-making criteria to evaluate each alternative.
Experience and effectiveness of the judgment principles come into play. You need to compare
each alternative for their positives and negatives.
Step 6: Selectthe best alternative:
The selection of the best alternative is an informed decision since we have already followed a
methodology to derive and select the best alternative.
Step 7: Execute the decision:
Convert your decision into a plan or a sequence of activities. We execute our plan by self or with
the help of subordinates.

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Step 8: Evaluate the results:
We Evaluate the outcome of our decision & See whether there is anything we should learn and
then correct in future decision making.
Organogramof ARY Group

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Departmentalization in ARY Network:
ARY Network has divided into small units in order to achieve the task and perform effectively
and efficiently. ARY have seven major departments & three depart is most important, first one is
Sales and marketing, second is Commercial Transmission Schedule (CTS) and third is Monitoring
department and another four is Human Resource depart, Finance depart, Billing depart and also
IT department.
There is no doubt that departmentalization increases the efficiency but it also increases the
duties of a manager.
Detail of ARY Department:
 Sales and Marketing Depart.
 Commercial Transmission Schedule Depart.
 Research Depart.
 Traffic Depart.
 Monitoring Depart.
 Human Resource Depart.
 Finance Depart.
 Billing Depart.
 IT Depart.

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1.Sales & Marketing Depart:
Sales depart do the work team wise. ARY have seven channel and each channel allot to individual person,
salesperson have to make the deal channel wise andgothe client share the deal andtake the business.
2. Commercial Time Schedule Depart:
To input commercial data of transmission schedule, First check R.O. from beginning to end with
timeslot vise, rate vise and any kind of further issue, CTS place every commercial activity of all
the advertisers on its listed channels, every new ad appearance will need to be code number by
authorized personnel after verification, CTS make schedules and reports with the help of MS
Excel, and Data Entry (MMS software)
3. Research Department:
The process of gathering, analyzing and interpreting information about a market, about a
product or service to be offered for sale in that market, and about the past, present and
potential customers for the product or service; research into the characteristics, spending
habits, location and needs of your business's target market, the industry as a whole, and the
particular competitors you face.
4. Traffic Department:
In this department employee work on commercial code and make commercial code.
5. Monitoring Department:
To verify (check) everything (those are blow) in 24 hours transmission through recording, that
was placement from CTS and Transmission Department. After that Monitoring Department

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make reports with the help of MS Excel, Geo-Vision GV-800 and MMS software for the purpose
of billing. Monitoring department can offer to give all data that was telecasted in channels for
reporting writing and research also. Monitoring Department is the major and very important
department in media.
6. Human Resorce Department:
A human resources department is a critical component of employee well-being, no matter how small.
HR responsibilities include payroll, benefits, hiring, firing, and keeping up to date with state and
federal tax laws.
7. Finance Departmemnt:
The part of an organization thatmanagesitsmoney.The businessfunctions of afinance department
typicallyincludeplanning,organizing, auditing, accountingforand controllingitscompany's finances.The
finance departmentalsousually produces the company's financialstatements.
8. Billing Department:
To invoice customersforpayment
9. IT Department:
A termthat encompassesall formsof technologyusedtocreate,store,exchange andutilize information
inits variousformsincludingbusinessdata,conversations,still images,motionpictures andmultimedia
presentations.
AUTHORITY:
1. Line Authority
2. Staff Authority
3. Functional Authority
LINE AUTHORITY:
The most fundamental authority within an organization, reflects existing superior-subordinate
relationships. It consists of the right to make decisions and to give order concerning the
production,sales or finance related behaviour of subordinates.

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In general, line authority pertains to matters directly involving management system
production, sales, finance etc., and as a result with the attainment of objectives.
People directly responsible for these areas within the organization are delegated line authority
to assist them in performing their obligatory activities.
STAFF AUTHORITY:
Staff authority consists of the right to advise or assist those who possess line authority as well
as other staff personnel.
Staff authority enables those responsible for improving the effectiveness of line personnel to
perform their required tasks.
Line and Staff personnel must work together closely to maintain the efficiency and
effectiveness of the organization. To ensure that line and staff personnel do work together
productively, management must make sure both groups understand the organizational mission,
have specific objectives, and realize that they are partners in helping the organization reach
its objectives.
Size is perhaps the most significant factor in determining whether or not an organization will
have staff personnel. The larger the organization, the greater the need and ability to employ
staff personnel.
As an organization expands, it usually needs employees with expertise in diversified areas.
Although small organizations may also require this kind of diverse expertise, they often find it
more practical to hire part time consultants to provide it is as needed rather than to hire full
time staff personnel, who may not always be kept busy.
FUNCTIONAL AUTHORITY:
Functional authority consists of the right to give orders within a segment of the organization in
which this right is normally nonexistent.
This authority is usually assigned to individuals to complement the line or staff authority they
already possess.
Functional Authority generally covers only specific task areas and is operational only for
designated amounts of time. It is given to individuals who, in order to meet responsibilities in
their own areas, must be able to exercise some control over organization members in other
areas.

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CENTRALIZATION AND DECENTRALIZATION:
The centralization of the authority can be done with – in a few seconds, if complete concentration
is given on the decision making at any position. This concept is generally referred to as the
centralization of the authority. The centralization can be done with a position or at a level in an
organization. Hence, it can be said that the extension of the organization is referred to as the
centralization of the authority. Here the decision making must be concentrated in a few hands.
Centralized authority is seen in ARY Network. The important and key decisions are taken by the
top management and the other levels are into implementations as per the directions of the top
level. The innovative strategy of ARY is based on collaborative aimed at maximize outcomes
through shared risk and reward, whilst delivering affordable innovation.
Controlling:
Controlling is one of the managerial functions like planning, organizing, staffing and directing. It
is an important function because it helps to check the errors and to take the corrective action so
that deviation from standards are minimized and stated goals of the organization are achieved in a
desired manner.
According to modern concepts, control is a foreseeing action whereas earlier concept of control
was used only when errors were detected. Control in management means setting standards,
measuring actual performance and taking corrective action.