The Book is about personality development and personality dynamics. It may be labelled as self learning manual with very interesting self evaluating exercises.

1. BOOK REVIEW
The Dynamics of
PERSONALITY DEVELOPMENT
and Projection
By Fawad Saeed

2. CONTENTS
 Introduction
 About the Author
 Objectives
 Brief Contents of Topics
 Comments
 Conclusion

3. BOOK REVIEW
• A book review is a form of literary
criticism in which a book is analyzed based
on content, style, and merit.[1]
• A book review can be a primary
source opinion piece, summary review or
scholarly review.[2]
References
1.Princeton (2011). "Book reviews". Scholarly definition document. Princeton. Retrieved September 22, 2011.
2.Virginia Polytechnic Institute and State University (2011). "Book reviews". Scholarly definition document. Virginia Polytechnic Institute and State
University. Retrieved September 22, 2011.

4. ABOUT THE BOOK
• Published by “Dorling Kindersley
(India) Pvt. Ltd.”, licensees of
“Pearson Education in South Asia”
• Printed in New Delhi, India
• First Edition ‐ 2009

5. The Book
• The book is a complete Self‐Help Manual
regarding formation, development and
projection of personality.
• Book consists of following Two Parts:
I. Concept and Dynamics of Personality Formation and
Development (Chapters 1 to 8)
II. Principles and Methods of Personality Projection
(Chapters 9 to 16)
• Unique feature of the book is “Food for
Thought Exercises”, to make reader think and
streamline his approach to address personality
development and projection related issues .

6. DR. J.R. BHATTI (Author)
Qualification : PhD (Management), MBA (HR), MSc (Strategic
Management & Defence)
Designation : Major General(Retd.) Indian Army(served 37 yrs.)
Portfolio : He is a visiting speaker to a number of civil,
security and educational institutes, including IIM
Indore. He is currently a senior professor and the
head of department of Management Studies,
Vidya School of Business, Meerut, U.P., India.
Level : For all, from students to managers; interested in
developing and projecting their personality.

7. OTHER PUBLICATION BY
DR. J.R.BHATTI

8. OBJECTIVE OF BOOK
i. To enable reader to develop and project himself better
ii. To help parents to develop their children as balanced
personalities
iii. To serve teachers to educate and groom their students
as socially desirable personalities
iv. To help professionals to guide and train their colleagues
better
v. To assist people in discharging their roles better in
selection, training, employment and management of
human resources
vi. To support organizations in developing their human
resources to suit their needs

9. CONCEPT AND DYNAMICS OF PERSONALITY
FORMATION AND DEVELOPMENT
PART‐I

10. CONCEPT OF PERSONALITY
• Personality originates from Latin word, persona, which
means mask.
• Personality consists of a person’s characteristics like
physique, appearance, intellect, knowledge, psyche,
conduct, expression or performance.
• These characteristics create a certain impression on
others.
• Personality of person is the impression that his
characteristics creates on others.
Your personality is what you, as well as others, think of it.

11. FACTORS AND REFLECTORS OF
PERSONALITY
A person can develop and project himself as a healthy or a
desirable personality depending on the implications of the
following factors:
• Environmental Factors (Heredity & background, Social Environment)
• Physical factors (Physique & health and Appearance)
• Intellectual Factor (Intellectual ability and Knowledge)
• Emotional Factor (Aspirations, Ambitions, Willpower, Feelings, Anxiety &
Frustration and Jealousy & Envy)
• Values (Moral Codes and Attitude towards material/non‐material possessions)
• Group Skills (Sociability, Age & Experience, Communication, Conduct & Manners,
Duty & Self Respect, Success & Reputation, Magnanimity & compassion and
Cheerfulness)
People tend to evaluate a person as per the factors and reflectors of his personality.

12. DYNAMICS OF PERSONALITY FORMATION
AND DEVELOPMENT
The Dynamics of forces affect the formation of a
personality in the following stages of life:
• Prenatal stage
• Nursery stage
• School stage
• Adolescent stage
• Adult age
• Old age
The personality of a person develops as per his reactions to the environment in which he grows and works.

13. MODELS OF SUCESSFUL PERSONALITY
Successful personality enables a person to achieve success in whatever
he does and in such a manner that others value his achievements too.
Some of the such qualities are:
• Suitable physique and health
• Good IQ and appropriate knowledge
• Positive outlook and emotional balance
• Understanding of the realities and constraints of the situation
• Team spirit and healthy relationships with others
• Self discipline, unselfishness attitude and good conduct
• Cool and cheerful attitude under all situations
• Socially well accepted
• Determination to succeed
The model of a successful personality of a person ought to be what enables him to achieve what he
desires and what others would value too.

14. PRINCIPLES AND STRATEGY OF PERSONALITY
DEVELOPMENT
Principles of personality development are to enable a person:
• To fulfill personal needs ad aspirations
• To fulfill needs ad aspirations family, society, state and organization
• To orchestrate his personal needs ad aspirations of family, society,
state and organization
Above principles are general in nature and their application in individual
cases should be done in the light factors and reflectors of personality.
Focus of the personality development strategy is to inculcate abilities,
qualities and characteristics as mentioned above in principles of
personality development
Develop every person to take care of self, family, society and the state.

15. ROLE OF FAMILY IN PERSONALITY
DEVELOPMENT
The various roles of family in personality development are:
• Family challenges (Generation gap, Lack of awareness and
consciousness, Competence of elders and young parents,
resistance from youngsters, time for family)
• Developmental ethics of the family( heredity, status, values)
• Role of Parents (physical, intellectual and emotional guidance,
encouragement and support)
• Role of other family members (relationships of family members
within and with the individual)
Parents become greater when their children become great.

16. ROLE OF EDICATIONAL INSTITUTES IN
PERSONALITY DEVELOPMENT
Primary role of Educational Institute is to develop such trades that would
enable student to take care of self and his family, society, state and
organization. This depends on following:
• Institutional Objective
• Institutional Infrastructure
• Institutional Environment
• Curriculum of Institute
Teacher is the most important tool in an educational institute for
development of students. He should:
• Act as role model of highest moral values
• Act as friend, philosopher and guide
• Earn & maintain confidence students, parents and institute.
The pride of an educational institute and teacher lies in what they make of their students.

17. PATH TO SELF DEVELOPMENT
A individual can perform his role in self development effectively if he
understands the implications and the applications of the factors that
have a bearing on his personality. Following guidelines can help to
workout and execute a plan to self development correctly:
• Approach to self development
• Aims and objectives
• Self Appraisal
• Analysis of social environment
• Task analysis
• Resources analysis
• Time factor & Selection of course of action
• Formulation of Plan and
• Execution of plan
It is hard to find a person who has become great without righteous hard work.

18. PRINCIPLES AND METHODS OF PERSONALITY
PROJECTION
PART‐II

19. PRINCIPLES OF PERSONALITY PROJECTION
The concept of personality projection implies the demonstration of such
traits of the personality that impress others. The specific points that need
to be taken care for personality projection are:
• Objectives of personality projection
• Impression to be created
• Abilities and short comings
• Alternate methods to impress people
• The physical appearance
• Objective, precise, explicit and courteous communication
• Language of communication
• Monitoring of recipient’s responses
Project yourself the way it impresses people the most.

20. PERSONALITY PROJECTION THROUGH
VARIOUS MEANS OF COMMUNICATION
The word “Communicate” derives its origin from Latin word
“Communicatus” which means made common in perception and
understanding. In the context of personality projection, it means what a
person speaks of himself other speaks or cast about him. Most common
used methods of communication and their effect on personality
projection are:
• Visual and audio communication
• Oral and written communication
• Direct and indirect communication
• Body language
Communication should be in consonance with the model of a personality to be projected.

21. INTRICACIES OF DRESSING UP
Appearance of a person is the first impression on others. The dress of a
person besides affecting his appearance also reflects his:
• Possessions
• Status
• Level
• Tastes
• Lifestyles
• Social Orientation
• Organizational affiliation
• Feelings for self and others
You should dress as per your status, role and expectations of the people to be impressed.

22. SELF PROJECTIONS IN INTERVIEWS, GROUP
DISCUSSIONS AND TESTS
Interviews are conducted for various purposes. Their scope and method
od conduct differs as per their purpose. An interviewee has to project
himself in the light of purpose, scope and the methodology of conduct of
the interview as well as the people to be impressed. Accordingly the
interview can be classified into:
• Selection Board Interview (Admission, Training, Job & promotion)
• Publicity Interview (Conducted by audio, video or print media agencies to
publicize views, opinions and personalities that interest the public)
Group discussion and group tasks (4 to 10 candidates) are the methods of
tests used to select candidates for team oriented job roles. Salient features
of conduct are:
• Testing through group discussion
• Testing through situational task
Success lies in projecting oneself as one of the most suitable candidates.

23. SELF PROJECTIONS DURING
TELECOMMUNICATION, VIDEO CONFERENCES
AND PUBLIC ADDRESSES
Telecommunication implies verbal conversation made through telephonic
communication network and it reveals a person’s sociability manners, verbal
expression, knowledge, intellectual ability, confidence, and professionalism.
To project oneself well, following point should be kept in mind:
• Clear about aim of telecommunication
• Know as to what to say to make or receive a telephone call
A video conference is conducted through audio‐visual means based on
internet or alike network. A video conference could be used for conduct
interviews, seek expert opinions, to discuss some matter of public interest or
to negotiate some deals. To project oneself well, following point should
considered:
• Comply all points necessary for face to face interview or telecommunication
• Dress smartly and be punctual, attentive and convey compliments & thanks
What you say and the manner in which it is said should be appropriate.

24. SELF PROJECTIONS IN JOB ROLES
A job is a position that a person holds while working in an
organization. The work that one does should be in consonance with
the position that he holds in an organization but largely roles would
fall in the categories of manager, subordinate, colleague or in public
dealing. The author has discussed self projection in the following
broad roles:
• Self Projection as a manager
• Conduct as a sub‐ordinate
• Conduct as a colleague
• Conduct in public dealing
Nothing projects a person better than the performance of his duty.

25. HOW TO PARTICIPATE IN
MEETINGS
A meeting is an assembly of people who get together to discuss a matter.
It is most common form f face to face discussion between two or more
people. The subject of the discussion in meeting generally concerns the
people ho participate in it. In order to leave a good impression on the
participants a person should be:
• Properly dressed
• Punctual
• Follow protocols of meeting (be well mannered, don’t yawn, don’t give sleep
look, don’t show lack of interest etc.)
• On your turn, speak clear, logical, concise and tactful.
• Listen and respect other’s point of view
• Note important points.
Prepare well, perform well.

26. SOCIAL ETIQUETTES
Social conduct is the way a person behaves during his social iteraction
with others. The social etiquettes are the rules of social conduct.
Adherence or violation of the social etiquettes by a person affects his
impression and his image in the organization and the society that he
forms a part of. Some of the widely accepted social etiquettes and
behavioral norms in today’s world are:
• Participation I a social event
• Interpersonal etiquettes
• Social drinking etiquettes
• Meal service and eating manners
• Social graces and customs
Etiquettes are the ornaments of personality.

27. COMMENTS
• Book is of worth reading due to topics discussed
and language used. It is packed with both theory
and practice of personality development
strengthened through:
 Review exercises
 Practical tips
 Chapter-wise questionnaires
 Sufficient materials/activities have been provided
for making self-analysis regarding dynamics of
personality development and projection
 Every topic/chapter of the book has food for
thought exercises to make reader think about
streamlining his approach towards personality
development and projection.

28. Thank you!