To benefit most from a publicist's efforts, authors should get their digital house in order.

1. A Publicist’s Advice to Authors:
Don’t Hire a Publicist

2. Until you are ready!

3. How do you know if you
are ready?

4. Here’s a Checklist...

5. 1. Web Site
Make sure your web site is
current and functional.
No point driving people to your
site, if the content is old
and there is no clear call-to-action.

6. 2. Mailing List
Every author needs a way to
contact their readers.
Make sure there is an email sign
up on your site and that you have
a way to send out a newsletter.

7. 3. Facebook Fan Page
You need a fan page on Facebook.
If you only have a personal page,
please create a fan page and start
building a community with your
readers.

8. 4. Twitter
Please set up a Twitter handle so
you can join the conversation.
It’s not fair to ask others to talk
about your book, when you don’t
make the effort yourself.

9. 5. Blog
I know you’d rather be writing
your book and I feel your pain.
But there is no better way to build
traffic or attract readers than
blogging.

10. So before you hire
a publicist

11. Get your digital house
in order.

12. As book publishing professionals, we’re living
through confusing and complex times. If you
need help sorting out your marketing and
publicity priorities, shoot me an email.
Maybe I can help.
I have learned something important in the
last two years. After 15 years of online
publicity, I have realized that just building
awareness is not enough. We need to help Fauzia Burke
Founder & President
authors build their brands and only then can FSB Associates
publicity help them.
www.fsbassociates.com
It’s time to amplify, not just launch.
© 2011 Fauzia Burke